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Elhajjar et al., 2024 - Google Patents

The present and future of the B2B sales profession

Elhajjar et al., 2024

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Document ID
4445151854334153350
Author
Elhajjar S
Yacoub L
Ouaida F
Publication year
Publication venue
Journal of Personal Selling & Sales Management

External Links

Snippet

Over the last three decades, business-to-business (B2B) sales practices have undergone significant change. This study evaluates the current responsibilities, skills, and knowledge sets required in B2B sales professionals. It identifies roles, qualifications, competencies, and …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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