Elhajjar et al., 2024 - Google Patents
The present and future of the B2B sales professionElhajjar et al., 2024
View PDF- Document ID
- 4445151854334153350
- Author
- Elhajjar S
- Yacoub L
- Ouaida F
- Publication year
- Publication venue
- Journal of Personal Selling & Sales Management
External Links
Snippet
Over the last three decades, business-to-business (B2B) sales practices have undergone significant change. This study evaluates the current responsibilities, skills, and knowledge sets required in B2B sales professionals. It identifies roles, qualifications, competencies, and …
- 238000004458 analytical method 0 abstract description 30
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