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Karmarkar et al., 2012 - Google Patents

Multi-period revenue management model for internet advertising

Karmarkar et al., 2012

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Document ID
4413554688148429667
Author
Karmarkar S
Dutta G
Publication year
Publication venue
Journal of revenue and pricing management

External Links

Snippet

In this article, we expand the revenue management (RM) horizon to online advertising, that is internet advertising. Easy and cheap measurability of all its statistics make the internet a potential area for forecasting-based allocation. The focus of this research is on banner …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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