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Abdul Gapor et al., 2024 - Google Patents

Cultural events' service quality, satisfaction and loyalty: a case on an annual cultural diversity event in Borneo

Abdul Gapor et al., 2024

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Document ID
4239965137542961617
Author
Abdul Gapor S
Chin C
Ngian E
Wong W
Kiew J
Toh T
Publication year
Publication venue
International Journal of Event and Festival Management

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Snippet

Purpose The purpose of this paper is to examine the hard and soft measures of service quality and visitors' satisfaction, which ultimately contribute to visitor loyalty to the destination, specifically in the context of the Borneo Cultural Festival (BCF) in Sibu, Sarawak …
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