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Kritzinger, 2017 - Google Patents

Development of a search engine marketing model using the application of a dual strategy

Kritzinger, 2017

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Document ID
3821282996474911633
Author
Kritzinger W
Publication year

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Snippet

Background: Any e-commerce venture using a website as main shop-front should invest in marketing their website. Previous empirical evidence shows that most Search Engine Marketing (SEM) spending (approximately 82%) is allocated to Pay Per Click (PPC) …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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