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Liu, 2017 - Google Patents

Real-Time Data Analytics and Optimization for Computational Advertising

Liu, 2017

Document ID
3755175711664186650
Author
Liu H
Publication year

External Links

Snippet

Online advertising has built a market of hundreds of billions of dollars and still continues to grow. With well developed techniques in big data storage, data mining and analytics, online advertising is able to reach targeted audiences e? ctively. Real-time bidding refers to the …
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Classifications

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