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Mowrey et al., 2021 - Google Patents

Retail store layout: Shopper preference vs. shopper access

Mowrey et al., 2021

Document ID
361850774823572768
Author
Mowrey C
Beagle J
Gune S
Hirpara S
Parikh P
Publication year
Publication venue
IIE Annual Conference. Proceedings

External Links

Snippet

A stores layout is known to affect how satisfied a shopper is with their shopping experience, which influences the amount of time they spend in the store as well as their desire to return for future purchases. Further, satisfaction has been linked to a shoppers ability to find the …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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