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Yannopoulos, 2011 - Google Patents

Impact of the Internet on marketing strategy formulation

Yannopoulos, 2011

View PDF
Document ID
3516722223230285966
Author
Yannopoulos P
Publication year
Publication venue
International Journal of Business and Social Science

External Links

Snippet

The Internet has become an indispensable tool for today's businesses. Every business organization is using it in some way or another these days. Marketing managers who fail to use the Internet in in formulating their companies' marketing strategy will be at a …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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