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Smith et al., 2009 - Google Patents

Pricing theory and practice in managing business-to-business brands

Smith et al., 2009

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Document ID
328163086218355905
Author
Smith G
Woodside A
Publication year

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Snippet

This paper includes an examination of two key issues on price decisions:(1) how should price decisions be made (the strategic and normative issue) within market contexts, and (2) how are price decisions actually made (the execution and implementation of price …
Continue reading at www.researchgate.net (PDF) (other versions)

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