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Kazienko et al., 2007 - Google Patents

AdROSA—Adaptive personalization of web advertising

Kazienko et al., 2007

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Document ID
3064874505062276209
Author
Kazienko P
Adamski M
Publication year
Publication venue
Information Sciences

External Links

Snippet

One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market. Most existing solutions to online advertising placement are based on demographic targeting or on …
Continue reading at www.scrkkio.pwr.wroc.pl (PDF) (other versions)

Classifications

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