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Aday et al., 2015 - Google Patents

Competitive advantage or market saturation: An in-depth comparison of flash-sale sites through content analysis

Aday et al., 2015

Document ID
2912691311686701597
Author
Aday J
Phelan K
Publication year
Publication venue
Journal of Hospitality Marketing & Management

External Links

Snippet

This study aims to identify the representativeness of hospitality and service industry firms on flash-sale sites such as Groupon and LivingSocial. Currently, academic findings related to the frequency of offerings from these firms are nonexistent. This research relied upon a …
Continue reading at www.tandfonline.com (other versions)

Classifications

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