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DuFrene et al., 2005 - Google Patents

Changes in consumer attitudes resulting from participation in a permission e-mail campaign

DuFrene et al., 2005

Document ID
2554612756600033445
Author
DuFrene D
Engelland B
Lehman C
Pearson R
Publication year
Publication venue
Journal of Current Issues & Research in Advertising

External Links

Snippet

As permission (opt-in) e-mail is used increasingly for marketing products and services, traditional ideas about persuasive communication should be reexamined in light of the interactivity offered by e-mail marketing campaigns. This exploratory study utilized a …
Continue reading at www.tandfonline.com (other versions)

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