Tiwari et al., 2010 - Google Patents
RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to AcceptanceTiwari et al., 2010
- Document ID
- 2100476459006434434
- Author
- Tiwari S
- Loker S
- Publication year
- Publication venue
- Handbook of Research in Mass Customization and Personalization: (In 2 Volumes)
External Links
Snippet
This section will begin with a general state of mass customization approaches using body scanning and RFID technologies. Then, consumer interaction with these technologies will be explored by discussing selected research studies. Finally, the methods and results from …
- 238000009792 diffusion process 0 title description 32
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