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Su et al., 2015 - Google Patents

A method for discovering clusters of e-commerce interest patterns using click-stream data

Su et al., 2015

Document ID
2095578254300792609
Author
Su Q
Chen L
Publication year
Publication venue
electronic commerce research and applications

External Links

Snippet

Having a good understanding of users' interests has become increasingly important for online retailers hoping to create a personalized service for a target market. Generally speaking, user's browsing behaviors (when looking at websites) represent a comprehensive …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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