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Chatterjee, 1998 - Google Patents

Modeling consumer network navigation in World Wide Web sites: Implications for advertising

Chatterjee, 1998

Document ID
18293964601325851642
Author
Chatterjee P
Publication year

External Links

Snippet

Advertising sponsorships have emerged as a dominant business model for generating revenue in the Web medium on the Internet. However the lack of models to measure and predict advertising performance is a major deterrent. Strict application of existing media …
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Classifications

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