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Leszczyc et al., 2004 - Google Patents

The effect of multi-purpose shopping on pricing and location strategy for grocery stores

Leszczyc et al., 2004

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Document ID
18261364491462841126
Author
Leszczyc P
Sinha A
Sahgal A
Publication year
Publication venue
Journal of Retailing

External Links

Snippet

Though it is a well-accepted fact that consumers indulge in multi-purpose shopping, most previous models of store choice assume that grocery shopping trips are single-purpose trips. This paper provides the first empirical analysis of multi-purpose shopping using data on …
Continue reading at www.academia.edu (PDF) (other versions)

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