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Prasetio et al., 2025 - Google Patents

Interpretable product recommendation through association rule mining: An apriori-based analysis on retail transaction data

Prasetio et al., 2025

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Document ID
17901075173163890592
Author
Prasetio A
bin Mohd Aboobaider B
bin Ahmad A
Publication year
Publication venue
International Journal of Informatics and Information Systems

External Links

Snippet

The rapid growth of e-commerce has generated vast amounts of transactional data, creating opportunities for data-driven decision-making in retail environments. This study presents an interpretable product recommendation approach based on association rule mining using the …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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