Foti et al., 2020 - Google Patents
Broadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasivenessFoti et al., 2020
View PDF- Document ID
- 17614997655416654940
- Author
- Foti L
- Zhu X
- Yuan Y
- Teng L
- Publication year
- Publication venue
- International Journal of Advertising
External Links
Snippet
Consumer-generated messaging through narrowcasting and broadcasting platforms has become more accessible and influential. Previous studies have examined why consumers generate messages on different social media platforms from the sender's perspective. This …
- 230000001149 cognitive 0 title abstract description 78
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