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Fan, 2021 - Google Patents

What makes consumer perception of online review helpfulness: synthesizing the past to guide future research

Fan, 2021

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Document ID
15363901035897267160
Author
Fan W
Publication year

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Snippet

A growing body of academic research has aimed to investigate the helpfulness of online customer reviews (OCRs) given their prevalence and the need to better understand their appraisal mechanisms. However, past studies have applied varied methods and reported …
Continue reading at scholarspace.manoa.hawaii.edu (PDF) (other versions)

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