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Kathuria et al., 2024 - Google Patents

Influence of promotional factors on online impulse buying: exploring the mediating role of impulse buying tendency

Kathuria et al., 2024

Document ID
1504095409287143352
Author
Kathuria A
Bakshi A
Publication year
Publication venue
Current Psychology

External Links

Snippet

Grounded in the established Stimulus-Organism-Response framework, the present research conducts empirical inquiry into the multifaceted impact of various promotional factors on online impulse buying behaviour. Additionally, this study delves into the mediating role of …
Continue reading at link.springer.com (other versions)

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