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Tsiotsou, 2006 - Google Patents

The role of perceived product quality and overall satisfaction on purchase intentions

Tsiotsou, 2006

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Document ID
14788895935158578264
Author
Tsiotsou R
Publication year
Publication venue
International journal of consumer studies

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Snippet

The study investigated the effects of perceived product quality and overall satisfaction on purchase intentions. Moreover, the direct and indirect effects of values and involvement on purchase intentions were studied. The study utilized the survey questionnaire and used …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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