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Leyva Lopez et al., 2022 - Google Patents

A preference choice model for the new product design problem

Leyva Lopez et al., 2022

Document ID
14119203938532006034
Author
Leyva Lopez J
Solano Noriega J
Ahumada Valenzuela O
Romero Serrano A
Publication year
Publication venue
Operational Research

External Links

Snippet

The design of new products is a matter of great importance that can directly affect profitability and competitiveness in modern companies. For this reason, the selection of a final product design needs to consider at least four factors of importance: anticipated market demand for …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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