Tarka et al., 2020 - Google Patents
On the Unstructured Big Data Analytical Methods in Firms: Conceptual Model, Measurement, and PerceptionTarka et al., 2020
- Document ID
- 14012588745337131186
- Author
- Tarka P
- Jędrych E
- Publication year
- Publication venue
- Big Data
External Links
Snippet
Firms face challenging analytical tasks at the advent of a growing amount of unstructured big data (BD). These data lead to radical shifts in their analytical strategies and market insights. Yet, the particular types of analytical methods remain in the literature still loosely scattered …
- 238000004458 analytical method 0 title abstract description 114
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