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Wang et al., 2013 - Google Patents

Exploiting content relevance and social relevance for personalized ad recommendation on internet TV

Wang et al., 2013

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Document ID
13968577840698086211
Author
Wang B
Wang J
Lu H
Publication year
Publication venue
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMM)

External Links

Snippet

There have been not many interactions between the two dominant forms of mass communication: television and the Internet, while nowadays the appearance of Internet television makes them more closely. Different with traditional TV in a passive mode of …
Continue reading at scholar.archive.org (PDF) (other versions)

Classifications

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    • G06—COMPUTING; CALCULATING; COUNTING
    • G06F—ELECTRICAL DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30017—Multimedia data retrieval; Retrieval of more than one type of audiovisual media
    • G06F17/30023—Querying
    • G06F17/30029—Querying by filtering; by personalisation, e.g. querying making use of user profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06F—ELECTRICAL DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30017—Multimedia data retrieval; Retrieval of more than one type of audiovisual media
    • G06F17/30023—Querying
    • G06F17/30038—Querying based on information manually generated or based on information not derived from the media content, e.g. tags, keywords, comments, usage information, user ratings
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06F—ELECTRICAL DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
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    • G06F17/30017—Multimedia data retrieval; Retrieval of more than one type of audiovisual media
    • G06F17/3005—Presentation of query results
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    • G06F17/3061—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F17/30705—Clustering or classification
    • G06F17/30707—Clustering or classification into predefined classes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06F—ELECTRICAL DIGITAL DATA PROCESSING
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    • G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30781—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F17/30784—Information retrieval; Database structures therefor; File system structures therefor of video data using features automatically derived from the video content, e.g. descriptors, fingerprints, signatures, genre
    • G06F17/30799—Information retrieval; Database structures therefor; File system structures therefor of video data using features automatically derived from the video content, e.g. descriptors, fingerprints, signatures, genre using low-level visual features of the video content
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
    • G06Q30/0251—Targeted advertisement
    • G06Q30/0269—Targeted advertisement based on user profile or attribute
    • G—PHYSICS
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    • G06F17/30817—Information retrieval; Database structures therefor; File system structures therefor of video data using information manually generated or using information not derived from the video content, e.g. time and location information, usage information, user ratings
    • G—PHYSICS
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    • G06F17/20—Handling natural language data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking

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