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Glynn Mangold et al., 1999 - Google Patents

Word‐of‐mouth communication in the service marketplace

Glynn Mangold et al., 1999

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Document ID
13762294565550822569
Author
Glynn Mangold W
Miller F
Brockway G
Publication year
Publication venue
Journal of services Marketing

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Snippet

Word‐of‐mouth communication (WOM) is a dominant force in the marketplace for services. However, the current body of research provides little insight into the nature of WOM in the service marketplace. Reports the results of a content‐analytic study that provides insight into …
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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