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Martin et al., 2014 - Google Patents

Dell's channel transformation: leveraging operations research to unleash potential across the value chain

Martin et al., 2014

Document ID
13479239853335915171
Author
Martin K
Chitalia P
Pugalenthi M
Rau K
Maity S
Kumar R
Saksena R
Hebbar R
Krishnan M
Hegde G
Kesanapally C
Bimbraw T
Subramanian S
Publication year
Publication venue
Interfaces

External Links

Snippet

Dell pioneered the direct sales model by offering its customers technology solutions through full-system configurability. In 2007, Dell launched several strategic initiatives to drive channel transformation by offering fixed configurations through online channels, retailers …
Continue reading at pubsonline.informs.org (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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