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Lee et al., 2018 - Google Patents

A study on ethical customer management and organizational sustainability in pharmaceutical industry in Malaysia

Lee et al., 2018

View PDF
Document ID
12958931474372357232
Author
Lee Y
Arokiasamy L
Marn J
Publication year
Publication venue
SHS Web of Conferences

External Links

Snippet

Pharmaceutical industry is not just a commercial business, their products are about life and death, and improving our life quality. This paper aims to study the ethical issues in customer management and how it contributes to organizational sustainability in Malaysia …
Continue reading at www.shs-conferences.org (PDF) (other versions)

Classifications

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    • G06Q10/00Administration; Management
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/08Insurance, e.g. risk analysis or pensions
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRICAL DIGITAL DATA PROCESSING
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    • G06F2221/00Indexing scheme relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity

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