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Russell et al., 1997 - Google Patents

Perspectives on multiple category choice

Russell et al., 1997

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Document ID
1294315413455493904
Author
Russell G
Bell D
Bodapati A
Brown C
Chiang J
Gaeth G
Gupta S
Manchanda P
Publication year
Publication venue
Marketing Letters

External Links

Snippet

Multiple category choice is a decision process in which an individualselects a number of goods, all of which are nonsubstitutable with respect toconsumption. Choices can be made either simultaneously or sequentially. Thekey feature of multiple category choice is the …
Continue reading at www.biz.uiowa.edu (PDF) (other versions)

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