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Alexander et al., 2005 - Google Patents

Agricultural input market segments: Who is buying what?

Alexander et al., 2005

View PDF
Document ID
11876626421419557026
Author
Alexander C
Wilson C
Foley D
Publication year
Publication venue
Journal of Agribusiness

External Links

Snippet

For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for US crop and livestock …
Continue reading at ageconsearch.umn.edu (PDF) (other versions)

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