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Morgan et al., 2012 - Google Patents

Developing a new DMO marketing evaluation framework: The case of Visit Wales

Morgan et al., 2012

Document ID
11549545244559927699
Author
Morgan N
Hastings E
Pritchard A
Publication year
Publication venue
Journal of vacation marketing

External Links

Snippet

Destination Management Organisations (DMOs) are under increasing pressure to demonstrate cost-effectiveness and evidence the additional value which accrues from their marketing interventions. This article reviews traditional destination marketing key …
Continue reading at journals.sagepub.com (other versions)

Classifications

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