Emsenhuber, 2009 - Google Patents
Scent marketing: Subliminal advertising messagesEmsenhuber, 2009
View PDF- Document ID
- 1141143332500599396
- Author
- Emsenhuber B
- Publication year
- Publication venue
- Informatik 2009–Im Focus das Leben
External Links
Snippet
Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems named as olfactory technology are becoming a standard interior of commercial …
- 239000003205 fragrance 0 abstract description 21
Classifications
-
- A—HUMAN NECESSITIES
- A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
- A61L—METHODS OR APPARATUS FOR STERILISING MATERIALS OR OBJECTS IN GENERAL; DISINFECTION, STERILISATION, OR DEODORISATION OF AIR; CHEMICAL ASPECTS OF BANDAGES, DRESSINGS, ABSORBENT PADS, OR SURGICAL ARTICLES; MATERIALS FOR BANDAGES, DRESSINGS, ABSORBENT PADS, OR SURGICAL ARTICLES
- A61L9/00—Disinfection, sterilisation or deodorisation of air
- A61L9/015—Disinfection, sterilisation or deodorisation of air using gaseous or vaporous substances, e.g. ozone
- A61L9/04—Disinfection, sterilisation or deodorisation of air using gaseous or vaporous substances, e.g. ozone using substances evaporated in the air without heating
- A61L9/12—Apparatus, e.g. holders, therefor
- A61L9/125—Apparatus, e.g. holders, therefor emanating multiple odours
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
- G06Q30/0251—Targeted advertisement
- G06Q30/0269—Targeted advertisement based on user profile or attribute
-
- A—HUMAN NECESSITIES
- A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
- A61L—METHODS OR APPARATUS FOR STERILISING MATERIALS OR OBJECTS IN GENERAL; DISINFECTION, STERILISATION, OR DEODORISATION OF AIR; CHEMICAL ASPECTS OF BANDAGES, DRESSINGS, ABSORBENT PADS, OR SURGICAL ARTICLES; MATERIALS FOR BANDAGES, DRESSINGS, ABSORBENT PADS, OR SURGICAL ARTICLES
- A61L9/00—Disinfection, sterilisation or deodorisation of air
- A61L9/015—Disinfection, sterilisation or deodorisation of air using gaseous or vaporous substances, e.g. ozone
- A61L9/02—Disinfection, sterilisation or deodorisation of air using gaseous or vaporous substances, e.g. ozone using substances evaporated in the air by heating or combustion
- A61L9/03—Apparatus therefor
Similar Documents
Publication | Publication Date | Title |
---|---|---|
Dematte et al. | Olfactory cues modulate facial attractiveness | |
Goldkuhl et al. | Sensing the scent of service success | |
Emsenhuber | Scent marketing: Subliminal advertising messages | |
Ellen et al. | Does it matter if it smells? Olfactory stimuli as advertising executional cues | |
Morrin et al. | Does it make sense to use scents to enhance brand memory? | |
Emsenhuber | Scent marketing: Making olfactory advertising pervasive | |
Bouzaabia | The effect of ambient scents on consumer responses: Consumer type and his accompaniment state as moderating variables | |
Largey et al. | The sociology of odors | |
Swedberg | The role of senses and signs in the economy: More on the centrality of materiality | |
Jellinek | The psychological basis of perfumery | |
Bordegoni et al. | Improving multisensory user experience through olfactory stimuli | |
Hickman | Pine fresh: The cultural and medical context of pine scent in relation to health—from the forest to the home | |
Böhme | Smell and atmosphere | |
Lauriault et al. | Scented cybercartography: exploring possibilities | |
Paluchová et al. | 2. The sense of smell | |
Trivedi | The hard smell | |
Braun | Enhancing user experience with olfaction in virtual reality | |
Ferranti | An odor of racism: vaginal deodorants in African-American beauty culture and advertising | |
Beer | Smell, person, space and memory | |
Kjellmer | Scented bodies: Perfuming as resistance and a subversive identity statement | |
BORDEGONI et al. | Smells Affect Humans’ Emotions and Behaviour-In Reality and in Virtual Reality | |
Drobnick | Inhaling passions: Art, sex and scent | |
Alex et al. | Influence of ambient perfumes on consumer spending behaviour: A study among apparel shoppers in an Indian setting | |
Cupchik et al. | The scent of literature | |
Menheere et al. | Asynja: Sensorial Design for Running Motivation |