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Shapiro et al., 2004 - Google Patents

Emergent internet technology applications for relationship marketing: A customer-centered view

Shapiro et al., 2004

Document ID
11144883674295072477
Author
Shapiro J
Romano Jr N
Mittal B
Publication year
Publication venue
Journal of Relationship Marketing

External Links

Snippet

In this paper we bring together the concepts of Relationship Marketing (RM) in the marketing literature and Customer Relationship Management (CRM) in Information Systems (IS) literature to identify and assess emergent Internet-based Information Technologies (IT) that …
Continue reading at www.tandfonline.com (other versions)

Classifications

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