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Moorthy, 1988 - Google Patents

Product and price competition in a duopoly

Moorthy, 1988

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Document ID
10858956652099455316
Author
Moorthy K
Publication year
Publication venue
Marketing science

External Links

Snippet

This paper examines the role of consumer preferences, costs, and price competition in determining the competitive product strategy of a firm. In the model studied here, there are two identical firms competing on product quality and price. They face consumers who prefer …
Continue reading at urresearch.rochester.edu (PDF) (other versions)

Classifications

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