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Peng et al., 2015 - Google Patents

The effects of food safety issues released by we media on consumers' awareness and purchasing behavior: A case study in China

Peng et al., 2015

Document ID
10696679384522983343
Author
Peng Y
Li J
Xia H
Qi S
Li J
Publication year
Publication venue
Food Policy

External Links

Snippet

In recent years, we media, ie, micro-blogs, have drawn increasing attention to their roles by exposing food safety scandals in China. In this paper, a typical case of a scandal concerning “set-style yogurt and jelly event” reported by a micro-blog was studied and analyzed in terms …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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