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Seo et al., 2013 - Google Patents

The effects of message framing and visual image on persuasion

Seo et al., 2013

Document ID
10491581648514209102
Author
Seo K
Dillard J
Shen F
Publication year
Publication venue
Communication Quarterly

External Links

Snippet

This study examined the joint effects of message framing (gain vs. loss) and visual image (image vs. no image) on persuasion as it related to the use of dental floss and the use of sunscreen (N= 252). For both topics, the results revealed a Frame× Image interaction effect …
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