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Andrews et al., 2011 - Google Patents

Is simpler always better? Consumer evaluations of front-of-package nutrition symbols

Andrews et al., 2011

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Document ID
10443847122124827030
Author
Andrews J
Burton S
Kees J
Publication year
Publication venue
Journal of Public Policy & Marketing

External Links

Snippet

Consumers of packaged goods products in the United States recently have faced an onslaught of front-of-package (FOP) nutrition symbols and icons, including the controversial “Smart Choices” single summary indicator. In a between-subjects experiment with 520 adult …
Continue reading at epublications.marquette.edu (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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