WO2019000141A1 - Multi-level alliance promotional information processing method for dynamic adjustment of e-commerce platform discount information - Google Patents

Abstract

A multi-level alliance promotional information processing method for the dynamic adjustment of e-commerce platform discount information, the method comprising the following steps: constructing all merchant terminals into a plurality of digital alliances, each digital alliance comprising a preset number of merchant terminals (S11); calculating a quantity of multi-alliance two-dimensional codes that are received by each merchant terminal from a mobile terminal within a preset time period, as well as a total amount of an electronic payment (S15); according to the quantity of multi-alliance two-dimensional codes that are received by each merchant terminal from the mobile terminal within the preset time period, as well as the total amount of the electronic payment, adjusting product information that is provided by each merchant terminal in a multi-alliance two-dimensional code (S16). The method may mutually promote health services among multiple digital alliances, and merchants in each digital alliance share profits on the basis of online and offline promotional processes, thereby increasing enthusiasm in promotion for the merchant terminals of each digital alliance, while optimizing resource allocation for the merchant terminals in each digital alliance according to the consumption of each merchant terminal.

Description

 Instruction manual

 Title of Invention: Multi-level alliance promotion information processing method for dynamic adjustment of e-commerce platform preferential information

 Technical field

 [0001] The present invention relates to the field of electronic commerce information technology, and in particular, to a multi-level alliance promotion information processing method for dynamically adjusting preferential information of an e-commerce platform.

 Background technique

 [0002] In recent years, the rapid development of the Internet, especially the mobile Internet, has affected the economic life of the society and changed the way people work and live. People can use the Internet to work, live, shop, and entertain. Due to the huge potential and prospects of the Internet, more and more merchants are moving services or products to the Internet for sale.

 [0003] In order to attract more customers, merchants need to promote services or products, so that more users use and purchase the services or products of the merchants. In the past, merchants promoted by joining a coalition of multiple merchants and promoting them through alliances (for example, generating alliances).

 [0004] However, the above promotion methods have the following drawbacks. First, different merchant alliances will not be interoperable and will be independent of each other, which is not conducive to resource integration and optimization. Second, different merchant alliances and consumers are peer-to-peer promotion. Due to the relatively narrow coverage of peer-to-peer, the promotion efficiency of merchant application services is reduced. technical problem

 [0005] The main purpose of the present invention is to provide a multi-level alliance promotion information processing method for dynamically adjusting the preferential information of an e-commerce platform, which aims to solve the problem that resources in the promotion of different merchant alliances are difficult to integrate and optimize, and the efficiency of peer-to-peer promotion is not high. Problem solution

 Technical solution

[0006] In order to achieve the above object, the present invention provides a multi-level alliance promotion information processing method for dynamically adjusting an e-commerce platform preferential information, which is applied to a merchant alliance platform, where the merchant alliance platform and the merchant terminal are connected through a network. The merchant terminal and the mobile terminal are connected through a network, and the method includes the following steps: [0007] constructing all merchant terminals into a plurality of digital alliances, each digitized alliance including a preset number of merchant terminals;

 [0008] generating and transmitting a multi-feature two-dimensional code to any merchant terminal in any digitized alliance;

 Receiving, by the merchant terminal that completes the electronic payment, the multi-dimensional two-dimensional code and the amount of the electronic payment;

[0010] confirming the merchant terminal associated with the pen electronic payment according to the received multi-core two-dimensional code, calculating a dividend amount of the merchant terminal associated with the electronic payment, and transmitting the dividend amount to the associated merchant Terminal

 [0011] calculating a number of multi-feature two-dimensional codes received by the merchant terminal from the mobile terminal within a preset time interval and a total amount of electronic payment;

 [0012] adjusting, according to the number of multi-feature two-dimensional codes received by the merchant terminal from the mobile terminal in a preset interval and the total amount of electronic payment, adjusting the provided by each merchant terminal in the multi-core two-dimensional code product information.

[0013] Preferably, each digital alliance is constructed as follows:

Receiving a subscription request for a product sent by a preset number of merchant terminals;

 [0015] parsing a preset number of merchant terminal affiliation requests to obtain the preset number of merchant terminal communication information and the provided product information;

[0016] generating a single-feature two-dimensional code according to the communication information of the preset number of merchant terminals and the provided product information.

 [0017] Preferably, the generating manner of the multi-joy two-dimensional code is:

 [0018] The generating module integrates the single-association two-dimensional code corresponding to each digitized alliance into a multi-feature two-dimensional code

Advantageous effects of the invention

 Beneficial effect

[0019] The multi-level alliance promotion information processing method for dynamically adjusting the preferential information of the e-commerce platform of the present invention can promote health services among multiple digital alliances, and form a multi-level promotion mode, thereby reducing the cost of merchant promotion. Further, the profit sharing in the promotion process of the merchant terminal in each digital alliance improves the enthusiasm of the promotion of the merchant terminals of each digital alliance; meanwhile, according to the consumption situation of each merchant terminal, the merchant terminals in each digital alliance are optimized. Resource allocation; In addition, in the process of multi-feature QR code promotion, the conversion of specific formats in the multi-coordinate QR code is improved. Multi-Union QR code information security.

 Brief description of the drawing

 DRAWINGS

 1 is a flow chart of a preferred embodiment of a multi-level alliance promotion information processing method for dynamically adjusting preferential information of an e-commerce platform according to the present invention.

 BEST MODE FOR CARRYING OUT THE INVENTION

 BEST MODE FOR CARRYING OUT THE INVENTION

[0021] Referring to FIG. 1, a flow chart of a preferred embodiment of a multi-level alliance promotion information processing method for dynamically adjusting the preferential information of the e-commerce platform of the present invention is shown. In this embodiment, the multi-level alliance promotion information processing method for dynamically adjusting the e-commerce platform preferential information is applied to the merchant alliance platform, and the method includes the following steps: [0022] Step S11: constructing all the merchant terminals into multiple Digital Alliance, each digital alliance includes a preset number of merchant terminals.

[0023] Each of the digital alliances is constructed as follows:

[0024] receiving a subscription request for a product sent by a preset number of merchant terminals;

 [0025] Specifically, a subscription request for a product (for example, an affiliate request regarding a health management service) sent by a preset number of merchant terminals is received. The affiliate request includes a predetermined number of merchant terminal communication information (e.g., mobile phone number, email address, instant messaging software account, etc.) and product information. The product information includes, but is not limited to, the name of the product, the profile of the product, the discount range of the product, the place of consumption of the product, the quantity of the product, the price of the product, and the rules of use. Specifically, the preset number of merchant terminals acquire the associated two-dimensional code by means of scanning code, and when the preset number of merchant terminals access the link address in the associated two-dimensional code, the pre- The number of merchant terminals integrates the communication information and the product information into the affiliate request, and sends the message to the merchant alliance platform. It should be noted that, since the communication information belongs to the private information, in order to ensure information security, the communication information is integrated into the joining request (integrated by the command generator), and the encryption and decryption algorithm (for example, MD 5 encryption and decryption) is performed. Algorithm, RSA encryption and decryption algorithm, DES encryption and decryption algorithm, DSA encryption and decryption algorithm, AES encryption and decryption algorithm, etc.) Encryption of communication information.

[0026] parsing a preset number of merchant terminal affiliation requests to obtain communication information and product information provided by each merchant terminal [0027] Specifically, the parsed affiliate request is decrypted according to an encryption and decryption algorithm (for example, an MD5 encryption and decryption algorithm, an RSA encryption and decryption algorithm, a DES encryption and decryption algorithm, a DSA encryption and decryption algorithm, an AES encryption and decryption algorithm, etc.)

And obtaining communication information of the merchant terminal.

[0028] generating a single-confidence two-dimensional code according to the preset number of communication information of the merchant terminal and the provided product information, so that the preset number of merchant terminals form a digital alliance. The single-complex two-dimensional code is generated by a two-dimensional code generator installed on the merchant alliance platform.

[0029] Step S12: generating and transmitting a multi-feature two-dimensional code to any merchant terminal in any digitized alliance. When the mobile terminal scans the multi-feature two-dimensional code of any merchant terminal in any digitized alliance, the mobile terminal acquires the Multi-feature QR code for merchant terminals.

Specifically, the single-association two-dimensional code corresponding to each digitized alliance is integrated into a multi-feature two-dimensional code, and the multi-coordinate two-dimensional code is transmitted to each merchant terminal in the digitized alliance.

[0031] transmitting the multi-feature two-dimensional code to the mobile phone number, and/or email address of the merchant terminal, and/or the instant messaging software account. The mobile terminal acquires a multi-feature two-dimensional code of the merchant terminal by scanning a multi-feature two-dimensional code of any merchant terminal in any digitized alliance.

[0032] In addition, the mobile terminal acquires the multi-network two-dimensional code from the merchant terminal, and the merchant terminal joins the acquisition label in the multi-core two-dimensional code (may be a segment containing the name of the merchant terminal) The text indicates, for example, "Multi-feature QR code obtained from the XXX merchant terminal"), and the acquisition tag indicates which merchant terminal of the digitized alliance is acquired from the multi-core two-dimensional code.

 [0033] Step S13: When the mobile terminal completes the electronic payment by using the multi-feet two-dimensional code in any merchant terminal in any digitized alliance, receiving the multi-core two-dimensional code and the electronic from the merchant terminal that completes the electronic payment The amount paid.

 [0034] Step S14: Confirming the merchant terminal associated with the electronic payment according to the received multi-core two-dimensional code, and calculating the dividend amount of the merchant terminal associated with the electronic payment. In this embodiment, the associated merchant terminal refers to the merchant terminal that obtains the multi-feature two-dimensional code 所述 corresponding to the mobile terminal.

[0035] The manner of calculating the dividend amount of the merchant terminal associated with the electronic payment in the pen is as follows:

[0036] calculating, by the mobile terminal, the number of multi-feature QR codes associated with the associated merchant terminal

[0037] searching for a corresponding dividend ratio according to the number of accumulated multi-core two-dimensional codes, for example, when the accumulated The number of alliance QR codes exceeds one thousand, and the corresponding dividend ratio is 3%. When the number of accumulated multi-core two-dimensional codes exceeds 10,000, the corresponding dividend ratio is 5%.

 [0038] calculating the dividend amount of the associated merchant terminal according to the corresponding dividend ratio found and the amount of the electronic payment. For example, if the corresponding dividend payout ratio is 5%, and the electronic payment amount is 600 yuan, the associated merchant terminal's dividend amount is 600*5%=30 yuan.

 [0039] In addition, it is also used to notify the associated merchant terminal. In this embodiment, the associated merchant terminal is notified by mail, text message or a combination of both.

 [0040] Step S15: Calculate the number of multi-network two-dimensional codes received by the merchant terminal from the mobile terminal in a preset period (for example, one month) and the total amount of electronic payment.

 [0041] Step S16: Adjusting the multi-feature two-dimensional according to the number of multi-network two-dimensional codes received by the merchant terminal from the mobile terminal within a preset period (for example, one month) and the total amount of electronic payment Product information provided by each merchant terminal in the code.

 [0042] Specifically, when the number of multi-feature two-dimensional codes received by the merchant terminal from the mobile terminal within one month exceeds a first preset number (for example, 100 sheets) and the merchant terminal is from the mobile terminal The total amount of the received electronic payment exceeds the first preset amount (for example, 100,000 RMB), indicating that the business of the merchant terminal is honoured, and the investment needs to be expanded. Thereafter, the calculation module 115 is in the multi-core two. The product information provided by the merchant terminal is added to the dimension code (for example, one or more product information is added to the multi-core two-dimensional code, so as to increase the service of the merchant terminal).

 [0043] when the number of multi-feature two-dimensional codes received by the merchant terminal from the mobile terminal within one month is lower than a second preset number (for example, 30 sheets) and the electronic terminal receives the electronic terminal from the mobile terminal The total amount of payment is less than the second preset amount (for example, 30,000 yuan), indicating that the business of the merchant terminal is generally required, and the investment needs to be reduced. Thereafter, the calculation module 115 reduces the multi-dimensional two-dimensional code. Product information provided by the merchant terminal (eg, reducing one or more product information in the multi-feature QR code, thereby reducing or reducing the business of the merchant terminal).

[0044] when the number of multi-feature two-dimensional codes received by the merchant terminal from the mobile terminal within one month is lower than the first preset number and higher than the second preset number (for example, 30 sheets), in addition, the merchant The total amount of the electronic payment received by the terminal from the mobile terminal is lower than the first preset amount (for example, 100,000 yuan) and exceeds the second preset amount (for example, 30,000 yuan) 吋, the multi-pair multi-dimensional code Product letter of the merchant terminal Adjust interest rates to maintain the status quo.

 [0045] By adjusting the product information provided by each merchant terminal in the multi-core two-dimensional code, the digital alliance can increase or decrease the investment and dynamically adjust the resources according to each merchant terminal.

 Industrial applicability

 [0046] The multi-level alliance promotion information processing method for dynamically adjusting the preferential information of the e-commerce platform of the present invention can promote health services among multiple digital alliances, and form a multi-level promotion mode, thereby reducing the cost of merchant promotion. Further, the profit sharing in the promotion process of the merchant terminal in each digital alliance improves the enthusiasm of the promotion of the merchant terminals of each digital alliance; meanwhile, according to the consumption situation of each merchant terminal, the merchant terminals in each digital alliance are optimized. In addition, in the process of promoting the multi-feature QR code, the specific format conversion of the data in the multi-coordinate two-dimensional code improves the information security of the multi-coordinate two-dimensional code.

Claims

Claim  [Claim 1] A multi-level alliance promotion information processing method for dynamically adjusting an e-commerce platform preferential information, which is applied to a merchant alliance platform, wherein the merchant alliance platform is connected with a merchant terminal through a network, and the merchant terminal The mobile terminal is connected through a network, and the method includes the following steps:  Build all merchant terminals into multiple digital alliances, each digitized alliance including a predetermined number of merchant terminals;  Generating and transmitting a multi-feature two-dimensional code to any merchant terminal in any digitized alliance; receiving the multi-core two-dimensional code and the amount of the electronic payment from the merchant terminal that completes the electronic payment;  Determining, according to the received multi-core two-dimensional code, the merchant terminal associated with the electronic payment, calculating a dividend amount of the merchant terminal associated with the electronic payment, and transmitting the dividend amount to the associated merchant terminal;  Calculating the number of multi-feature two-dimensional codes received by the merchant terminal from the mobile terminal and the total amount of electronic payment in a preset period; and  The product information provided by each merchant terminal in the multi-core two-dimensional code is adjusted according to the number of multi-feature two-dimensional codes received by the merchant terminal from the mobile terminal and the total amount of electronic payment in the preset interval.  [Claim 2] The multi-level alliance promotion information processing method for dynamically adjusting the preferential information of the e-commerce platform according to claim 1, wherein each of the digital alliances is constructed as follows: receiving a preset number of merchant terminals Sending an affiliate request for the product;  Parsing a preset number of merchant terminal affiliation requests to obtain communication information of the preset number of merchant terminals and product information provided; and  Generating a single-association two-dimensional code according to the communication information of the preset number of merchant terminals and the provided product information. [Claim 3] The multi-level alliance promotion information processing method for dynamically adjusting the e-commerce platform preferential information according to claim 1, wherein the multi-cooperation two-dimensional code is generated in the following manner: A single alliance QR code corresponding to a digital alliance is integrated into multiple ³ salary two 116680/ LlOZ l3/13d Ϊ 000/6Ϊ0Ζ OAV