WO2018151615A2

WO2018151615A2 - System and method for providing a mobile station with information and/or services associated with location of a mobile station

Info

Publication number: WO2018151615A2
Application number: PCT/PL2017/050009
Authority: WO
Inventors: Eryk Szweryn; Lukasz Strzalkowski
Original assignee: Eryk Szweryn; Lukasz Strzalkowski
Priority date: 2017-02-17
Filing date: 2017-02-17
Publication date: 2018-08-23
Also published as: WO2018151615A3

Abstract

A system for providing a mobile terminal (3) of cellular telephony with information and/or service associated with localisation of the mobile terminal (3), including a system (100) of at least one of the mobile network operator, the system (100) comprising at least one low-power base station (2), being characterised in that at least one system (100) of the mobile network operator (MNO) comprises at least one set (107) of phone numbers on the operator side with consent for localisation-based services, and is connected with a system (200) of an operator of localisation-based services, the system (200) of the operator of localisation-based services comprising a Campaign Manager subsystem (208) for managing the localisation-based services, comprising a set (210) of identifiers of low-power base stations with actions defined for them and a manager module (212) for managing campaigns, a set (207) of phone numbers on the side of the operator of localisation-based services with a consent for localisation-based services, and in that it further comprises a service system (311) of a customer (300) connected with the system (200) of the operator of localisation-based services, the service system (311) of the customer (300) comprising, on the side of the customer of localisation-based services, a set (307) of phone numbers with a consent for localisation-based services.

Description

System and method for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal

[0001] The invention relates to a system and a method for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal.

[0002] Systems for localisation of a mobile terminal of cellular telephony are known from the prior art, enabling the user of the mobile terminal to get to know local information associated with the current location of the mobile terminal. For instance, document EP1221271B1 discloses a mobile terminal, a network system of cellular telephony and a method for the network' s operation_/ providing necessary geographical data in a proper format at the mobile terminal with a low cost, a low weight and a small size of the device. An additional goal consists in combining the GPS and other means for localisation based on mobile terminals utilising a cellular network so that the download and use of the localisation data and information connected with the local area is carried out in a very efficient way.

[0003] Another known method for localisation and services based on localisation of the mobile terminal of cellular telephony was disclosed in US2003096622A. The method for localisation comprises determination of a location estimate based on at least one measurement carried out earlier, enabling determination of the location of the mobile terminal, and then an operation of the estimate' s approximation and subjecting this value to an operation of minimisation of the non-linear measurement error. Customers of the system may also include organisations which disseminate information connected with the localisation to mobile terminals in specific geographic areas, e.g. information concerning weather, traffic jams, restaurants or the like. These possible applications comprise various distribution schemes of local advertisement and information (e.g. transmission of information directed to users of mobile terminals who are currently located in an area) , WWW pages connected with a given area for users of mobile data-processing devices (such as timetables, local restaurants, local store of hotel guides, maps, local advertisement) and monitoring of moving users by any legal entity wishing to obtain information on this subject and which is entitled to do so according to regulations.

[0004] Document WO10076473A1 also discloses a method for localisation of a mobile terminal using femtocells, in which it is proposed to transmit services and information determined by the current location of the mobile terminal to the mobile terminal .

[0005] Meanwhile, the mentioned systems have a disadvantage consisting in the fact that they do not enable the user to receive information and services dedicated specifically to him/her. These known systems enable the provision of localisation-based services and information only in the mode to all users of cellular telephony present in a given location. This problem was partially solved by known systems for providing services and information to users of mobile terminals, the systems being based on Wi-Fi technology.

[0006] However, one problem remains, namely the fact that the known systems do not enable the provision of information and services to users by subjects external in relation to the cellular telephony operator without previous interaction from the user's side (e.g. activation of a module, installation and start of an application). As a consequence, the user's needs are not satisfied in an optimal and safe way. Moreover, the known systems are based on technologies requiring constant exchange of data between the provider of the services and information and the mobile terminal.

[0007] Therefore, the goal of the invention is to provide a system and a method of providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal, the system and the method providing a minimum level of interaction from the user's side and, additionally, safer communication and a more effective manner of satisfying the needs of the user of the mobile device while maintaining a precise location of the mobile terminal, a short detection time of the said device and low battery use. [0008] The essence of the invention consists in that a system of an operator of localisation-based services adapted for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal is characterised in that it is adapted for communication with at least one system of a mobile network operator (MNO) , comprising at least one low-power base station and at least one set of phone numbers on said operator side with a consent for localisation-based services, a system of an operator of localisation-based services comprising a Campaign Manager subsystem (CMS) for managing the localisation-based services, including a set of identifiers of low-power base stations with actions defined for them and a manager module for managing campaigns, a set of phone numbers on the operator of localisation-based services side with consent for localisation- based services, and is characterised in that it is adapted for communication with a service system of a customer, comprising a set of phone numbers on the operator of localisation-based services side with a consent for localisation-based services.

[0009] Preferably, the system of the operator of localisation-based services is comprised in the system of the cellular telephony operator.

[0010] Preferably, the system of the operator of localisation-based services is comprised in the service system of the customer.

[0011] In another form, the essence of the invention consists in that system for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal, including a system of at least one mobile network operator, the system comprising at least one low-power base station, is characterised in that at least one system of the mobile network operator (MNO) comprises at least one set of phone numbers on said operator side with a consent for localisation-based services, and is connected with a system of an operator of localisation-based services, the system of the operator of localisation-based services comprising a Campaign Manager subsystem for managing the localisation-based services, comprising a set of identifiers of low-power base stations with actions defined for them and a manager module for managing campaigns, a set of phone numbers on the operator of localisation-based services side with a consent for localisation- based services, and is characterised in that it further comprises a service system of a customer connected with the system of the operator of localisation-based services, the service system of the customer comprising a set of phone numbers on the operator of localisation-based services side with a consent for localisation- based services.

[0012] Preferably, the system further comprises a Campaign CMS subsystem for defining the localisation-based services by the customer, the subsystem being a part of the service system of the customer or a part of the system of the operator of localisation- based services.

[0013] Preferably, the system of the operator of localisation-based services is a part of the system of the mobile network operator (MNO) .

[0014] Preferably, the system of the operator of localisation-based services is a part of the service system of the customer.

[0015] Preferably, the CMS subsystem is configured to one of the following: defining an action and/or a message, selecting data concerning the low-power base station and storing it in the system of the operator of localisation-based services, selecting a number and adding it to a set of phone numbers on the side of said external services operator with a consent for localisation- based service.

[0016] Preferably, the system of the mobile network operator (MNO) comprises a statistical database of non-anonymous and non- aggregate numbers, in which it stores phone numbers associated with localised mobile terminals stored in the set of phone numbers on said operator side with a consent for localisation- based services.

[0017] Preferably, the system of the mobile network operator (MNO) generates on-demand statistics for the phone numbers associated with localised mobile terminals.

[0018] Preferably, the system of the operator of localisation-based services comprises an SMS/MMS server for realisation of communication with a user of the mobile terminal. [0019] Preferably, the mobile network operator is the customer .

[0020] In yet another form, the essence of the invention consists in that the method for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal is characterised in that it comprises a step of acquisition, by a system of an operator of localisation-based services from at least one mobile network operator (MNO) , a phone number associated with the mobile terminal for which a localisation event occurred using a low- power base station, the mobile terminal being associated with a phone number with a consent for localisation-based services, and information on the low-power base station within range of which the event of localisation of this mobile terminal occurred, a verification step of whether a localisation-based service is defined for the acquired phone number in the system of the operator of localisation-based services, an action execution step for at least one phone number associated with the mobile terminal localised within range of the low-power base station based on the action definition for this phone number and the given low-power base station.

[00211 Preferably, the method further comprises, cyclically, a step of acquisition, by the system of the operator of localisation-based services, of valid phone numbers with a consent for localisation-based services and data associated with them, a step of transmission of the valid phone numbers with a consent for localisation-based services and data associated with them from the system of the operator of localisation-based services to the MNO-side set of phone numbers with a consent for localisation, a step of acquisition, by the system of the operator of localisation-based services, of definitions of actions for at least one valid phone number with a consent for localisation-based services and for at least one low-power base station.

[0022] Preferably, at the moment of a localisation event, the system of the mobile network operator (MNO) comprising databases of non-aggregate and non-anonymous statistics of connections and connection attempts stores in a database the phone number associated with the mobile terminal localised within range of the low-power base station, which is stored in the set of phone numbers on the operator side with a consent for localisation- based services.

[0023] The idea of construction of a system for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal according to the invention consists in providing information and services for all mobile terminals, without any need for installation and activation of any application enabling interaction with the service provider system.

[0024] Due to using, on the MNO side and on the side of the operator of localisation-based services, a proper set of subscriber numbers with a consent for localisation (in the form of a separate list or markers in the existing lists with subscriber numbers, the lists supporting cooperation with HLR, VLR and/or API databases) , there is a correlation between the location of the mobile device and types of services or marketing messages. As a consequence, this ensures a completely individual and confidential handling of every user of a mobile terminal, particularly in a specific small area, not larger than the range of the macro base station.

[0025] By adding, on the side of the mobile network operator (MNO) , a set of phone numbers with a consent for localisation- based services, and by updating this set based on the content of another set of phone numbers on the side of an external service operator, there is a possibility to broadcast messages legally in the licensed band, based on the location of the mobile terminal, by a legal entity external in relation to the mobile network operator (MNO) .

[0026] Thanks to the existence and sharing of the set (list) of phone numbers associated with individual SIM cards with known locations determined using the low-power base stations, it is possible for the operator of localisation-based services to build, for example, messages directed to customers based on attributes/parameters associated with phone numbers. This eliminates the risk that they will be considered undesirable in the licensed band. [0027] Due to collection and sharing of the attributes/parameters stored together with the set (i.e. list or database) of phone numbers associated with individual SIM cards with known locations determined using the low-power base stations, the user of the mobile terminal may receive dedicated notifications and/or use dedicated services. For instance, the user may interact with devices within the framework of "Internet of Things", particularly remote control of lighting, music, air- conditioning in a given building, in the licensed band.

[0028] Also due to collection and sharing of the attributes/parameters stored together with the set (list or database) of phone numbers associated with individual SIM cards with known locations determined using the low-power base stations, the system and the method according to the invention enable the recognition of device numbers, their MSISDN phone numbers in correlation with the owner and his/her preference data.

[0029] Thanks to the use of an API for connection of information from the databases of the MNO with campaigns or messages created in databases containing the data of customers, e.g. media houses (or customer databases of the operator of localisation-based services), the user of the mobile terminal does not need to activate any additional module in order to make use of the system for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal according to the invention. Thus, the system is available for any user of a mobile terminal in any location globally. This is of a particular importance for foreigners, who will receive a service or information in his/her mother tongue. This will be the case, for instance, when a need for evacuation arises, and every user of a mobile terminal will receive a proper message concerning the evacuation (and not only those who have pre-installed a corresponding application cooperating with a corresponding module present in the mobile terminal) . The message will also reach deaf-mute or blind persons, only if their terminals are adapted to receive information in a form comprehensible for them. [0030] An advantage of the possibility to use, within the framework of the system and the method according to the invention, the licensed band for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal, consists in safety, as opposed to the systems and methods based on NFC, BLE/Bluetooth, Wi-Fi. A break-in or spoofing attempts in the system according to the invention are offences prosecuted ex officio. The method and the system according to the invention operate in a frequency band encompassed by a radio licence granted by the State. In connection to this, all infringements of this license, spoofing as the operator or jamming are offences prosecuted by the proper state authorities. In the system and the method according to the invention, it is important that sensitive data on the users of the system does not leak out - e.g. data on smokers, persons on medical drugs, disabled persons. It is also important that proper content is directed to proper persons, e.g. messages concerning alcohol or tobacco products are directed to persons of age.

[0031] In other localisation systems, e.g. based on proximity cards {such as payments or entry passes) , card theft is only a minor offence. In order to access the system user data in the system and the method according to the invention, misappropriation or theft of the mobile phone would have taken place, which is already classified by law as a crime {misappropriation of expensive equipment and identity theft) . In connection to this, both the user and the message and service provider may feel more safe and comfortable.

[0032] The fact that the low-power base stations belong to the MNO infrastructure has an advantage consisting in the safety of communication with the mobile terminal, while providing the mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal. Thanks to direct cooperation with the MNO, encryption, authentication, authorisation of the mobile terminal and legitimate access to the subscriber' s data are ensured. Additionally, due to the fact that only one SIM card may connect to the operator' s network, a cloned/copied SIM card may not use the system according to the invention without authorisation from the mobile network operator. Additionally, the operator is masking the identifier of the mobile terminal dynamically and/or cyclically on the level of base stations . Therefore, the system according to the invention is very secure and is suitable to process sensitive data within the framework of localisation-based services. Additionally, every device in the network of the MNO leaves behind unique DNA - or mobile phone usage scheme. As is known, a specific user of a mobile phone uses his/her phone in a characteristic way, and every other user of the same phone will be using it in another way.

[0033] The structure and communication connections in the system according to the invention ensure the possibility to send the following messages: SMS, Flash SMS, MMS, Voice Call/Message, rVR, Voice SMS, Menu USSD, USSD Message, interaction with IoT objects, collection and spending of customer loyalty points and pop-up or landing page techniques known from the prior art. Known localisation-based marketing or service systems conventionally do not use SMS, Flash SMS, MMS, Voice Call/Message, IVR, Voice SMS, Menu USSD, USSD Message communication due to the lack of knowledge on the phone number of the message or service recipient. In the system and in the method according to the invention, the communication mentioned above takes place thanks to the integration of the system of the operator of localisation- based services with that of the mobile network operator (MNO) .

[0034] Thanks to the cooperation of the system of the operator of localisation-based services with the system of the mobile network operator (MNO) , the latter having an infrastructure equipped with low-power base stations, it is possible to build reliable and complete statistics of persons using various communications routes. As a consequence, such services as gravitation maps, matching the numbers of sellers with the number of passers-by or potential customers, are possible.

[0035] Additionally, the system and the method according to the invention do not affect the phone battery thanks to the use of a native feature of the cellular network. Namely, the system of the service operator of localisation-based services receives notifications on changes of location of the mobile terminal from the MNO, and it does not have to send queries pertaining to the location of the mobile terminal permanently and cyclically.

[0036] By integrating an interface defining preferences which concern the received services or information into the system, the user of the mobile terminal gains the possibility to define, on his/her own the actions, which may be permitted with the operator of the system according to the invention at the moment, when his/her mobile terminal is located. Due to verification carried out in the system of the operator of localisation-based services for the fact of whether the mobile phone user ordered, e.g., marketing communication, and due to a limitation of the number of messages sent, it is impossible to distribute spam or messages which were not ordered among the users of the mobile terminal. Thanks to this fact, the satisfaction of the end user is improved.

[0037] Moreover, due to integrating, inter alia, an IMSI {International Mobile Subscriber Identity) number (provided and unequivocally recognised only by the mobile network operator) into the system, the services and information ' provided are tailored to the languages and/or the MNO serving the owner of the mobile terminal.

[0038] The system and the method for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal according to the invention is presented in detail in embodiments, with reference to the appended figures, in which:

Fig. 1 shows a block diagram according to the first embodiment of the system according to the invention;

Fig. 2 shows a mobile terminal in detail;

Fig. 3 shows a block diagram of the system according to the invention according to the second embodiment;

Fig. 4 shows a block diagram of the system according to the invention according to the third embodiment;

Fig. 5 shows a block diagram of the system according to the invention according to the fourth embodiment;

[0039] In the description, the following meanings of the terms are used: 'mobile terminal' is a wireless end-user device, equipped with a SIM card, also called user equipment (UE) , a mobile station, a receiver, most often a mobile phone (cellular phone), amartphone, tablet etc.; 'base station' is a transmitting and receiving station, providing communication with mobile terminals via a radio interface and including the complete equipment and software needed for providing a radio signal in the area of one cell; 'cellular network' is a mobile network of any type, including GSM, UMTS, LTE or, in other words, 2G, 3G, 4G, 5G and further version based on the cellular network architecture; 'user' is a person using services of cellular telephony, equipped with a mobile terminal; 'customer' is a natural or legal person, providing services most often from beyond the field of cellular telephony, not owning a physical cellular network, interested in using the information channel constituted by cellular telephony for personalised contact with a 'user' ; 'operator of localisation-based services' is a subject in cooperation with a cellular telephony network operator or a cellular telephony network operator, providing services for 'customers', which consist in personalised contact with a 'user' via a cellular telephony network in connection with the user's current or historical location; 'SIM card' is a Subscriber Identity Module card of any physical size, e.g. micro, nano or in a software/emulated/virtual/E-SlM version in the form of an application in a phone, or any other form of a mobile terminal identifier or a user identifier used by the MNO (e.g. PESEL ID No . , login and password) .

10040] The terms: 'connected', 'adapted for communication' indicate the existence of a direct or indirect functional or physical connection (including wired or wireless connections) between any elements of the system.

[0041] The system for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal may be used in many various situations, inter alia, for transmitting to the user of the mobile terminal marketing messages, information about points received in a customer loyalty program, competitions, start or end of parking payment collection, welcome notifications, discount coupons, information about deactivation of lighting or air-conditioning at home or in the office, information about safe arrival of a child at home or school, information about alarms, threats or evacuation, a phone call, an opinion survey, age verification during shopping, verification of access to a part of a building (opening doors using the phone) , sending a webpage link in connection with current whereabouts .

[0042] As shown in Fig. 1, the invention is based on the use of the existing known infrastructure of a cellular telephony network. Conventionally, an area is covered with a grid of high- power base stations BTS 1 with a given range. Additionally, in places where the range of cellular telephony needs to be increased, the infrastructure of the system 100 of the mobile network operator (MNO) also contains low-power base stations 2 (e.g. on the milliwatt or watt level) forming small cells (as shown in Fig. 1) . Among small cells, e.g. femtocells, picocells, attocells and the like are distinguished. The low-power base stations 2 may be installed, e.g., in buildings, tunnels and similar places, which are hardly accessible for a cellular telephony network. Both the high-power base stations 1 and the low-power base stations 2, or mini BTS stations 2, have their individual identifiers in the cellular network, broadcast by corresponding signals. In accordance with the invention, it is anticipated that the system and the method may use the infrastructure of one or several MNOs. In one of the variants, several MNOs 100 may use one low-power base station 2 simultaneously .

[0043] Users which are to be provided with the information or service have mobile terminals 3, also called user equipment (UE) 3. Every mobile terminal 3, e.g. every smartphone, has a SIM card (shown, for example, in Fig. 2), enabling communication with the base stations 1,2. In accordance with the invention, the current location of the mobile terminal 3 results from the location of the low-power base station 2, within range of which the former has been detected. Depending on the location, in accordance with the invention, information and/or services are supplied to the mobile terminal 3 connected with the current or historical localisation of the mobile terminal 3.

[0044] The mobile terminal 3 may be detected in a small cell as a result of establishment of a typical connection with the low-power base station 2, or as a result of noticing the central 102 by the mobile terminal 3 about entering the range of the low- power base station 2. For instance, the fact of entering the range of the low-power base station 2 is detected as a value of power of the signal being received from the low-power base station 2, which is noted or noticed by the mobile terminal. For instance, it is detected based on changes in the list 3a of strongest signals received by the mobile terminal 3 (which is shown in Fig. 2) . A change in this list 3a is indicated to the program 3b running on the SIM card 3c or the mobile terminal 3. With the help of the program 3b, the identifier of each new low- power base station 2 in the list 3a is checked. If the identifier originates from the range allocated to the base stations and is used for localisation, Information on this event is transmitted to the central 102. Based on this and using the database 101 of base stations (BTS) known to the cellular network operator, the location of the mobile terminal 3 is determined as the location of the low-power base station 2. It is also possible to use another method for determination of location of the mobile terminal as the location of the low-power base station 2. For instance, the application monitoring the identifiers of the low- power base stations 2 may run on the phone and may require a login, password, which may be shared on several mobile stations 3. Additionally, in the case when the mobile terminal 3 enters the range of a low-power base station 2, the application may inform the system 200 of the operator of localisation-based services about this fact.

[0045] Moreover, the system according to the invention includes, on the MNO 100 side, a database 104 of customers of the operator, containing, inter alia, MSISDN numbers of phones of customers of the operator, which is stored in the system of every operator 100 of the cellular network. The operator 100 may store in the database 104, inter alia, information on the level of data management policy, particularly with corresponding parameters and attributes .

[0046] On the MNO 100 side in the system according to the invention, a set 107 of subscriber numbers with a consent for localisation is created. In a preferable embodiment, this is a separate list or database 107 of user numbers with a consent for localisation. The set 107 of user numbers with a consent for localisation contains the numbers of users who provided consent for localisation, including localisation-based services. [0047] In the first embodiment, the list 107 is created as the operator 200 of localisation-based services transmits the list 207 of phone numbers with a consent for localisation collected by the operator of localisation-based services in the form of MSISDN numbers or in another form (e.g. encoded or hashed) . In the embodiment, in which the MNO 100 is simultaneously the operator 200 of localisation-based services, the list 207 of user numbers with a consent for localisation is created based on the information collected by the MNO 100 or based on the list 307 of user numbers with a consent for localisation collected by the customer 300 (as shown in Fig. 3, Fig. 4 and Fig. 5). Providing consent may take place, e.g., in written form, by filling in a blank paper form, filling in a form on a webpage, email, by selecting the proper option in an application on a mobile phone, by sending an SMS/MMS/USSD, by telephone customer service, by using a service or in other forms of sending information from a user of the mobile terminal to the MNO 100 or to the operator 200 of localisation-based services or to the customer 300. The user may unsubscribe from the list 107 directly (or indirectly from the list 207 or the list 307) via email, in writing, by notification using a form on a webpage, via SMS/MMS/USSD, by telephone customer service and other forms of transmitting information to the MNO 100 or to the operator 200 of localisation-based services or to the customer 300.

[0048] Moreover, in the system according to the invention, the infrastructure of the MNO 100 preferably includes a database 105 of aggregate and anonymous statistics of connections and connection attempts, as well as a database 106 of non-aggregate and non-anonymous statistics of connections and connection attempts. In another embodiment, the MNO 100 does not build separate statistics 105, 106 on an on-going basis and may generate them at a later time for any period, when such a need arises. There is also a possibility to anticipate the statistics based on historical statistics .

[0049] In general, the MNO 100 treats all numbers appearing within range of the low-power base stations 2 as anonymous and aggregates them - i.e. it treats them as being "without a consent for localisation" and stores them in the database 105 of anonymous and aggregate statistics. If a number with a consent for localisation and communication appears among these numbers, this information is placed in the database 106 of non-anonymous and non-aggregate statistics. Thus, the information is stored in the database 106 of non-aggregate and non-anonymous statistics of connections and connection attempts only in the case when the phone number associated with the localised mobile terminal 3 is located in the list on the operator side 107 of numbers with a consent for localisation. Both these databases 105, 106 belong to an optional report system on the MNO 100 side.

[0050] The system according to the invention also comprises a system 200 of the operator of localisation-based services, including a campaign management subsystem (Campaign Manager) 208, an list or database 207 on the operator of localisation-based services side for storing a set of phone numbers with a consent for localisation-based services. The system 200 of the operator of localisation-based services optionally comprises an SMS/MMS/USSD server 209.

[0051] The Campaign Manager subsystem 208 comprises, inter alia, a manager module 212 for managing the campaigns based on the defined campaign mechanisms, memory with a list 210 of identifiers of low-power base stations, as well as a report generator module 211 for generating reports based on the collected statistics pertaining to the implemented campaigns. The manager module 212 verifies, inter alia, how to react, e.g. whether to send a message to a user after receiving a notification from the MNO 100. The aforementioned data processing and decision taking may also take place in another part of the system 200 of the operator of localisation-based services.

[0052] The database or list 207 of phone numbers with a consent for localisation on the side of the operator of localisation-based services, for storing a set of phone numbers with a consent for localisation-based services, contains such attributes as, inter alia, consent for localisation and, optionally, preferences pertaining to customer interests, needs, etc. Due to this fact, the system 200 of the operator of localisation-based services information and/or services may send messages, e.g. marketing messages, in licensed bands with attributes allocated to the messages and without the risk that they will be considered spam. In known systems, the messages which are not based on attributes that may be sent to users, having devices operating in licensed bands, are only evacuation- information messages. In a preferred embodiment, the database 207 with phone numbers with a consent for localisation may include a set of masked phone numbers, depending on the requirements of the customer 300 or the level of data sensitivity.

[0053] In the first embodiment (as shown in Fig. 1), a service system 311 of a customer 300 is connected with the system 200 of the operator of localisation-based services. The service system 311 of the customer 300 may be an existing IT system of the customer 300, having a separate module for communication with the system 200 of the operator of localisation-based services implemented, the module being supplied by the operator 200 of localisation-based services or created by the customer 300.

[0054] Service system 311 of the customer 300 may also be an element of the system 200 of the operator of localisation-based services. The customer 300 of the system 200 of the operator of localisation-based services may be, for example, a store chain, a bank, an organisation, such as police or other services, as well as any subject operating a business enterprise, including the MNO 100 (not shown) . Usually, the customer 300 has his/her own database 304 of user numbers of mobile terminals 3, acquired within the framework of his/her activity. For instance, these may be business phone numbers or phone numbers from customer loyalty programs. For these numbers, consent for providing localisation- based services has been acquired. Based on this database 304, the customer 300 creates a list 307 of user numbers of mobile terminals to whom the customer would like to direct proper messages and/or services . The customer then uploads these selected numbers from the set 307 together with the data associated with them to the database 207 of phone numbers with a consent for localisation-based services in the system 200 of the operator of localisation-based services.

[0055] The list or database 207 of phone numbers with a consent for localisation services, registered in the system 200 of the operator of localisation-based services, is synchronised with the list 107 of numbers with a consent for localisation registered with the MNO 100, so that the operator 100 has the same numbers as those which are in the system 200 of the operator of localisation-based services. Due to this fact, the MNO 100 knows the activity of which numbers should be reported to the system 200 of the operator of localisation-based services. The consequences of such a structure of the system and information flow are, among others:

- optimisation of communication between the system 200 of the operator of localisation-based services and the MNO 100 (the operator 100 does not inform about the activity of several dozen million phones, but only about the activity of those phones which have been selected by the customer 300) ;

- preserving the privacy of persons whose numbers have not been selected by the customer 300;

- meeting the legal and formal requirements on authorisation to transmit and process information;

- locating mobile terminals 3 only in areas selected by users, limiting energy consumption in the mobile terminal 3.

[0056] In his/her service system 311, the customer 300 has access to the Campaign CMS 312. The Campaign CMS 312 is a system/interface for managing actions and/or messages. Additionally, this interface enables the management of the low- power base stations 2 in such a scope that it is possible to determine which low-power base stations 2, most often rented by the customer 300 from the MNO 100, may be used for detection of mobile terminals 3 and may commence with a given action. The service system 311 of the customer 300 also offers a possibility to manage the numbers in the database 207 acquired from the set 107 of numbers on the MNO 100 side and selection of the data needed (e.g. phone numbers) for the list 307.

[0057] The customer 300 uploads the numbers, selected by them, with a consent for localisation-based services from the customer's database 307 to the database 207 in the system 200 of the operator of localisation-based services. Preferably, the lists 107, 207 and 307 are synchronised in both directions, e.g. in the situation when a given user revokes his/her consent for localisation or when a new user with a consent for localisation appears in any of the databases 107, 207 or 307. In the list 207, the system 200 of the operator of localisation-based services collects numbers from all customers 300 and sends them (most often in one package, to hide the associations between the customers 300 and brands additionally - increased data privacy) to the list 107 at the MNO 100. Thanks to this fact, the MNO 100 has a current cumulative list 107 of communications consents for the selected phone numbers.

[0058] The customers 300 send the list 307 of phone numbers, for which they acquired the communications consents, to the system 200 of the operator of localisation-based services, and they confirm the compliance of the data sent. The operator 200 of localisation-based services then sends the list approved by the customer 300 to the MNO 100. Most often, the set of numbers and consents associated with them are managed on the customer 300 side; however, it is also possible to manage this data on the side of the system 200 of the operator of localisation-based services or of the MNO 100. In a preferred embodiment, the system 200 of the operator of localisation-based services uses the set of numbers sent and approved by the customer 300.

[0059] Based on the acquired set of numbers in the form of a cumulative list 107 of numbers with a consent for localisation- based services, the MNO 100 knows, for which phone numbers the system 200 of the operator of localisation-based services is to be notified about events. In one embodiment, the set 107 does not need to be a separate database, but it may constitute an element of the database 104 of all network users of the MNO 100, e.g. the database 104 may contain attribute fields for the consent for localisation.

[0060] As mentioned earlier, the service system 311 of the customer 300 may have a form of a separate system or interface. In the case of a separate system, the Campaign CMS 312 sends to the system 200 of the operator of localisation-based services, and more precisely to the Campaign Manager 208 subsystem, the prepared action definitions for the phone numbers and identifiers of the low-power base stations 2, which are stored in the database 307 maintained within the framework of the service system 311 of the customer 300 . In general, the service system 311 of the customer 300 contains its database 304 of users and selects data (e.g. phone numbers, recipient name and surname) for the list 307 from it, which is needed in the system 200 of the operator of localisation-based services for realisation of an action, after previous transmission of these numbers to the list 107 on the MNO 100 side.

[0061] In the case when the Campaign CMS 312 is an interface, it is a visual part of the system 200 of the operator of localisation-based services, in which the customer 300 defines actions for the phone numbers comprised in his/her list 307 and the identifiers of the low-power base stations 2. The identifiers of the low-power base stations 2 are stored in the system 200 of the operator of localisation-based services in the database 210 of identifiers of low-power base stations. The Campaign CMS 312 interface enables the customer 300 to transmit the customer-owned data of users of mobile phones, who expressed their consent for localisation required to realise services being provided by the system 200, including the set of phone numbers 307, to the list 207 on the side of the operator of localisation-based services. The list 207 may include various lists 307 sent by customers 300.

[0062] In this case, i.e. when the Campaign CMS has the form of an interface, the customer 300 of the system 200 of the operator of localisation-based services is also given access to the Campaign CMS 312, and within its framework, the customer by him/herself defines the actions which are to be realised for his/her numbers from the set 307. In practice, this is realised in the following way: an employee of the customer 300 registers a username and password for logging in on his/her user account in the service system 311 or obtains this from the system 200 of the operator of localisation-based services. In another variant, acquiring access to the interface may consist in sending an activation link to the customer 300, or in another way of unequivocal authorisation and authentication of the customer 300. For this specific username, access rights for defining actions which are to be realised are allocated. The action has to have the following parameters defined: 1) the action to be performed by the subscriber (user of the mobile terminal 3) in order to start the activity of the system 200. For instance, it may be entering or exiting the detection area of a given low-power base station 2; 2) connection type, e.g. SMS, MMS, a telephone call with a consultant; 3) content of the message and/or service type; 4) recipient group (this may be the whole list 207 of numbers or its fragment); 5) hours in which the service is to operate.

[0063] In Fig. 3, the system is shown in a variant in which the MNO 100 does not have separate statistics databases 105, 106 and a set 107 of phone numbers with a consent for localisation. In this embodiment, the database 104 of all users of the MNO contains the proper attributes for every user - inter alia, whether consent for localisation has been acquired from the user, corresponding to a presence of the set 107 of phone numbers with a consent for localisation in another form. Meanwhile, the statistics 105, 106 are built by the MNO on demand, and they are not stored as independent data sets.

[0064] In contrast to the embodiment of the system of Fig. 1,

Fig. 4 shows a variant of the system according to the invention in which the customer 300 owns a system 200 of the operator of localisation-based services. In such a case, the system 200 of the operator of localisation-based services is integrated into the service system 311 of the customer 300 . In one of the variants, the Campaign Manager 208 may contain its own user database 305 built by the customer 300 (not shown) .

[0065] According to another embodiment of Fig. 5, the MNO 100 is the operator 200 of localisation-based services. In this case, the system of the operator 200 of localisation-based services is integrated into the system 100 of the mobile network operator (MNO) .

[0066] Fig. 1, Fig. 3, Fig. 4 and Fig. 5 also show selected elements of the information flow in the system according to the invention in various embodiments. Usually, the data flow between the elements of the system according to the invention is bidirectional. For instance, an update of the set 107 of phone numbers with a consent for localisation may take place based on the set 207 or 307, and vice versa, an update of the set 207 may take place based on the current content of the set 107 or 307. A person skilled in the art will know that the sets 107, 207, 307, in the form of lists or databases, are stored on proper storage media .

[0067] As shown in reference to Figs. 1 and 2, the method according to the invention includes the following scenario: The end user - owner of the mobile terminal 3 - enters the range of the low-power base station 2. The mobile terminal 3 then acquires the signal of the low-power base station 2 and connects or attempts to connect to the low-power base station 2. The information on the connection attempt or the complete connection to the low-power base station 2 is recorder at the MNO 100 owning the frequency on which the given low-power base station 2 operates. The operator 100 verifies the information on the connection attempt or the complete connection to the low-power base station 2 and then checks in the user database 104 whether the phone number which tried to connect or connected completely to the low-power base station 2 belongs to the MNO 100. If a mobile terminal 3 enters the range of the low-power base station 2 and the operator 100 of the cellular network is notified about this, the information about this event is stored in the database 105 of aggregate and anonymous statistics of connections and connection attempts.

[0068] As mentioned earlier, every MNO 100 has a specific list 107 (database) of numbers with a consent for localisation- based services. These phone numbers are associated with the individual SIM cards. The list 107 is filled with the data sent from the system 200 of the operator of localisation-based services. Most often, this consent has been acquired previously by the customer 300 of the system 200 of the operator of localisation-based services. In one of the variants, the MNO 100 may simultaneously be the customer 300. Both the system 200 of the operator of localisation-based services and the MNO 100 process only the data needed for them, which is associated with a specific user, e.g. only the phone number. This is data masked in relation to that acquired from the user by the customer 300 of the system 200 of the operator of localisation-based services. The operator 100 of the cellular network, while knowing the phone number, checks whether this phone number, which attempted to connect to the base station or was connected completely, is present in his/her list 107 of numbers with a consent for localisation-based services. In the case when the operator 100 of the cellular network detects that the phone number is present in the list 107, this number is placed in the database 106 of non- aggregate and non-anonymous statistics. [0069] If the operator 100 of the cellular network determines that the phone number is present in the list 107 and stores it in the database 106 of non-aggregate statistics, he/she sends the information of positive verification of the number to the system 200 of the operator of localisation-based services. This means that the system 200 of the operator of localisation-based services may process the data associated with this phone number in its Campaign Manager subsystem 208 and may send proper information and/or services to the given number, e.g. via an SMS/MMS/USSD server 209, which may be a part of the system 200 of the operator of localisation-based services and the infrastructure of the MNO 100.

[0070] After updating the data exchange with the service system 311 of the customer 300 , the Campaign Manager subsystem 208 checks whether an action is prepared for the verified number, e.g. sending a message / information / services. Simultaneously with the information about positive verification of the given phone number and about the phone number, the Campaign Manager 208 receives from the MNO 100 an identifier or identifiers of the low-power base station 2, determining the location of the mobile terminal 3, i.e. SIM card, associated with this phone number. As was previously mentioned, the information about the identifier / identifiers of the low-power base station 2 is necessary for the determination of whether any and which actions are currently associated with the given location of the given mobile terminal 3. The Campaign Manager 208 compares the identifiers acquired from the MNO 100 with the content of the database 210 of identifiers of low-power base stations. For instance, for a given identifier, it is checked whether the following is planned: sending a message (e.g. about a promotion for coffee in a cafe in the vicinity of the mobile terminal user or about winning a prize) , granting customer loyalty points, operating an piece of equipment (Internet of Things, e.g. change of the lighting colour, change of temperature of air-conditioning/heating) , sending discount coupons, messages left in the current whereabouts by another user, about a child returning home, about an imminent meeting, information about an evacuation route, hazard or alarm, age verification during the purchase of alcohol or cigarettes. [0071] The verification of whether the phone number associated with the localised mobile terminal 3 (particularly with a SIM card 3c) is selected for the action, carried out by the Campaign Manager subsystem 20B, consists in a confirmation of whether: the specific phone number is allocated to the action, e.g. it should receive a message and/or service, or whether the attributes assigned to this phone number are consistent with those defined for the action.

[0072] If there is an action prepared for the selected phone number and identifier or identifiers of the low-power base station 2, the action is realised, e.g. sending a request to the lighting controller to switch the lights on, sending a message, etc.

[0073] A person skilled in the art will know that the functionalities of the individual systems 100, 200 and customer 300 described in the embodiments and illustrated by corresponding block may be realised in other places in the system according to the invention, particularly as elements integrated into other, not described elements of these systems.

[0074] List of reference numbers:

1 - high-power base stations, BTS

2 - low-power base stations

3 - user mobile terminal, UE

3a - list of strongest signals

3b - program on SIM card

3c - SIM card

100 - system of the mobile network operator

102 - central

101 - database of low-power base stations

104 - database of customers of the operator

107 - a set of phone numbers on the operator side with a consent for localisation-based services

105 - databases of aggregate and anonymous statistics of connections and connection attempts

106 - databases of non-aggregate and non-anonymous statistics of connections and connection attempts

200 - system of the operator of localisation-based services 208 - Campaign Manager subsystem 207 - set of phone numbers on the operator of localisation-based services side with a consent for localisation-based services

209 - SMS/MMS server

210 - set of identifiers of low-power base stations with actions defined for them

211 - report generator

212 - managing module

300 - customer

311 - service system of the customer

312 - Campaign CMS

305 - database of user phone numbers of the customer 300

307 -set of phone numbers on the customer side with a consent for localisation-based services

Claims

1. A system of an operator of localisation-based services adapted for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal, characterised in that

it is adapted for communication with at least one system (100) of a mobile network operator (MNO) , comprising at least one low- power base station (2) and at least one set (107) of phone numbers on said operator side with a consent for localisation- based services,

a system (200) of an operator of localisation-based services, comprising

a Campaign Manager subsystem (208) for managing the localisation-based services, comprising a set (210) of identifiers of low-power base stations with actions defined for them and a manager module (212) for managing campaigns,

- a set (207) of phone numbers on the operator of localisation- based services side with a consent for localisation-based services,

and in that it is adapted for communication with a service system (311) of a customer (300), comprising a set (307) of phone numbers on the operator of localisation-based services side with a consent for localisation-based services .

2. A system according to claim 1, characterised in that it is comprised in the system (100) of the cellular telephony operator.

3. A system according to claim 1, characterised in that it is comprised in the service system (311) of the customer (300) .

4. Λ system for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal, including a system of at least one mobile network operator, the system comprising at least one low-power base station, characterised in that

at least one system (100) of the mobile network operator (MNO) comprises at least one set (107) of phone numbers on said operator side with a consent for localisation-based services, and it is connected with a system (200) of an operator of localisation-based services,

the system (200) of the operator of localisation-based services comprising

- a Campaign Manager subsystem (208) for managing the localisation-based services, comprising a set (210) of identifiers of low-power base stations with actions defined for them and a manager module (212) for managing campaigns,

- a set (207) of phone numbers on the operator of localisation- based services with a consent for localisation-based services, and in that it further comprises a service system (311) of a customer (300) connected with the system (200) of the operator of localisation-based services, the customer (300) service system (311) comprising

a set (307) of phone numbers on the operator of localisation- based services side with a consent for localisation-based services.

5. A system according to claim 4, characterised in that it further comprises a Campaign CMS subsystem (312) for defining the localisation-based services by the customer (300), the subsystem being a part of the service system (311) of the customer (300) or a part of the system (200) of the operator of localisation-based services .

6. A system according to claim 4 or 5, characterised in that the system (200) of the operator of localisation-based services is a part of the system (100) of the mobile network operator (MNO) .

7. A system according to claim 4 or 5, characterised in that the system (200) of the operator of localisation-based services is a part of the service system (311) of the customer (300).

8. A system according to claim 4 or 5 or 6 or 7, characterised in that the Campaign CMS subsystem (312) is configured to do one of the following: defining an action and/or a message, selecting data concerning the low-power base station (2) and storing it in the system (200) of the operator of localisation-based services, selecting a number and adding it to the set (207) of phone numbers on the side of said external service operator with a consent for localisation-based service.

9. A system according to claim 4 or 5 or 6 or 7 or 8, characterised in that the system (100) of the mobile network operator (MHO) comprises a statistical database (106) of non- anonymous and non-aggregate numbers, in which it stores phone numbers associated with localised mobile terminals (3) stored in the set (107) of phone numbers on said operator side with a consent for localisation-based services.

10. A system according to claim 4 or 5 or 6 or 7, characterised in that the system (100) of the mobile network operator (MNO) generates on-demand statistics for the phone numbers associated with localised mobile terminals (3) .

11. The system according to claim 4 or 5 or 6 or 7 or 8 or 9, characterised in that the system (200) of the operator of localisation-based services comprises an SMS/MMS server (209) for realisation of communication with a user of the mobile terminal (3) .

12. A system according to any of the claims 4 to 10, characterised in that the mobile network operator MNO (100) is the customer (300) .

13. A method for providing a mobile terminal of cellular telephony with information and/or service associated with localisation of the mobile terminal, characterised in that it comprises :

- a step of acquisition, by a system (200) of an operator of localisation-based services from at least one mobile network operator MNO (100),

of a phone number associated with the mobile terminal (3) for which a localisation event occurred using a low-power base station 2, the mobile terminal (3) being associated with a phone number with a consent for localisation-based services, and of information on the low-power base station (2) within range of which the event of localisation of this mobile terminal (3) occurred, - a verification step of whether a localisation-based service is defined for the acquired phone number in the system (200) of the operator of localisation-based services,

- an action execution step for at least one phone number associated with the mobile terminal (3) localised within range of the low-power base station (2), based on the action definition for this phone number and the given low-power base station (2) .

14. A method according to claim 13, characterised in that it further comprises, cyclically:

- a step of acquisition, by the system (200) of the operator of localisation-based services, valid phone numbers with a consent for localisation-based services and data associated with them,

- a step of transmission of the valid phone numbers with a consent for localisation-based services and the data associated with them from the system (200) of the operator of localisation- based services to the MNO-side set (107) of phone numbers with a consent for localisation,

- a step of acquisition, by the system (200) of the operator of localisation-based services, definitions of actions for at least one valid phone number with a consent for localisation-based services and for at least one low-power base station (2) .

15. A method according to claim 13 or 14, characterised in that at the moment of a localisation event, the system (100) of the mobile network operator (MNO) , comprising databases of non- aggregate and non-anonymous statistics of connections and connection attempts, stores in a database (106) the phone number, stored in the set (107) of phone numbers on the operator side with a consent for localisation-based services, associated with the mobile terminal (3) localised within range of the low-power base station (2) . .