WO2017128415A1 - Method for collecting data about destination-based advertisement pushing technology, and pushing system - Google Patents
Method for collecting data about destination-based advertisement pushing technology, and pushing system Download PDFInfo
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- WO2017128415A1 WO2017128415A1 PCT/CN2016/072985 CN2016072985W WO2017128415A1 WO 2017128415 A1 WO2017128415 A1 WO 2017128415A1 CN 2016072985 W CN2016072985 W CN 2016072985W WO 2017128415 A1 WO2017128415 A1 WO 2017128415A1
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- the invention belongs to the field of navigation, and in particular relates to a data statistics method and a push system for pushing advertisement technology according to a destination.
- the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
- the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
- similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
- the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
- core technologies such as CDMA underlying technology
- market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
- Embodiments of the present invention provide a data statistics method for pushing advertisement technology according to a destination, and the purpose is to In case the current navigation system is unable to serve ads It is necessary to provide an advertisement that matches the area of the destination by recording the user input, and push the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the purpose more quickly. Consumer consultation near the site, in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
- the present invention is implemented as follows: a data statistics method for pushing advertisement technology according to a destination, comprising the following steps:
- the advertisement information is matched according to the region where the destination is input by the user, the advertisement of the region where the destination is located is pushed to the user, and the technical use data is transmitted to the data collection end preset by the manufacturer.
- the embodiment of the invention further provides a push system, comprising:
- a recording unit for recording a matching relationship between the location area on the map and the advertisement
- a detecting unit whose input end is connected to the output end of the recording unit, and is used for detecting an area where the destination is input by the user;
- a pushing unit wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement information according to the area where the user inputs the destination, and push the advertisement of the area where the destination is located to the user;
- the data sending unit is connected to the output end of the push unit for transmitting the technical use data to the data collection end preset by the manufacturer.
- the invention matches the advertisement corresponding to the area in the area where the user inputs the destination, and pushes the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the vicinity of the destination more quickly.
- Consumer consultation in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
- FIG. 1 is a schematic flowchart of a data statistics method according to a destination push advertisement technology according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a data statistics method according to a destination push advertisement technology provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the matching relationship between the location area on the map and the advertisement is recorded.
- the Nanping Street area is recorded, and the merchants in the area can publish advertisements corresponding to food, shopping, and business.
- step S101 the area in which the user inputs the destination is detected.
- step S102 The advertisement information is matched according to the area where the destination is input by the user, the advertisement of the area where the destination is located is pushed to the user, and the technical use data is sent to the data collection end preset by the manufacturer.
- the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
- the invention matches the advertisement corresponding to the area in the area where the user inputs the destination, and pushes the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the vicinity of the destination more quickly.
- Consumer consultation in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
- FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
- a recording unit 21 configured to record a matching relationship between the location area on the map and the advertisement
- the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting an area where the destination is input by the user;
- Push unit 23 its input end and the detecting unit 22 The output end is connected to match the advertisement information according to the area where the user inputs the destination, and push the advertisement of the area where the destination is located to the user;
- the output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
- the working principle is: the recording unit 21 records the matching relationship between the location area on the map and the advertisement, and the detecting unit 22 The area where the destination is input by the user is detected, and the pushing unit 23 matches the advertisement information according to the area of the destination input by the user, and pushes the advertisement of the area where the destination is located to the user, and the data sending unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
- the invention matches the advertisement corresponding to the area in the area where the user inputs the destination, and pushes the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the vicinity of the destination more quickly.
- Consumer consultation in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
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Abstract
A method for collecting data about a destination-based advertisement pushing technology, and a pushing system, relating to the field of navigation. The method comprises: recording matching relationships between location areas on a map and advertisements (S100); detecting an area where a destination inputted by a user is located (S102); and obtaining information about an advertisement by means of matching according to the area where the destination inputted by the user is located, pushing, to the user, the advertisement within the area where the destination is located, and sending technology use data to a data collection end preset by the manufacturer (S103). By recording an area where a destination inputted by a user is located to obtain, by means of matching, an advertisement corresponding to the area, and pushing, to the user, the advertisement within the area where the destination is located, the present invention implements more precise advertisement placement, and also enables the user to obtain consumption information around the destination more quickly. Moreover, by means of timely feedback after the use of the technology, the present invention facilitates timely and effective acquisition of use information of the related technology by the manufacturer.
Description
本发明属于导航领域，尤其是涉及一种根据目的地推送广告技术的数据统计方法以及推送系统。 The invention belongs to the field of navigation, and in particular relates to a data statistics method and a push system for pushing advertisement technology according to a destination.
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。
According to the national intellectual property database, the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《 根据目的地推送广告的方法以及推送系统
》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
Therefore, there is a need to have a way to timely assess the market acceptance or value of the relevant technology through the actual data, and at the same time, in order to make my last application, the method of pushing advertisements according to the destination and the push system.
The related technology in the paper is evaluated in time, and a method for collecting/sending data using technology is proposed.
本发明实施例提供了一种根据目的地推送广告技术的数据统计方法，目的在于
针对当前导航系统无法投放广告的情况
，需要提供一种通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
Embodiments of the present invention provide a data statistics method for pushing advertisement technology according to a destination, and the purpose is to
In case the current navigation system is unable to serve ads
It is necessary to provide an advertisement that matches the area of the destination by recording the user input, and push the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the purpose more quickly. Consumer consultation near the site, in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
本发明是这样实现的：一种根据目的地推送广告技术的数据统计方法，包括以下步骤： The present invention is implemented as follows: a data statistics method for pushing advertisement technology according to a destination, comprising the following steps:
记录地图上位置区域与广告的匹配关系； Record the matching relationship between the location area on the map and the advertisement;
检测用户输入的目的地所在区域； Detecting the area where the user inputs the destination;
根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告，并向厂家预设的数据采集端发送技术使用数据。
The advertisement information is matched according to the region where the destination is input by the user, the advertisement of the region where the destination is located is pushed to the user, and the technical use data is transmitted to the data collection end preset by the manufacturer.
本发明实施例还提供了一种推送系统，包括： The embodiment of the invention further provides a push system, comprising:
记录单元，检测单元，推送单元，数据发送单元，其中： a recording unit, a detecting unit, a pushing unit, and a data transmitting unit, wherein:
记录单元，用于记录地图上位置区域与广告的匹配关系； a recording unit for recording a matching relationship between the location area on the map and the advertisement;
检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的目的地所在区域； a detecting unit, whose input end is connected to the output end of the recording unit, and is used for detecting an area where the destination is input by the user;
推送单元，其输入端与所述检测单元输出端连接，用于根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告；
a pushing unit, wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement information according to the area where the user inputs the destination, and push the advertisement of the area where the destination is located to the user;
数据发送单元，其输入端与所述推送单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
The data sending unit is connected to the output end of the push unit for transmitting the technical use data to the data collection end preset by the manufacturer.
本发明通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention matches the advertisement corresponding to the area in the area where the user inputs the destination, and pushes the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the vicinity of the destination more quickly. Consumer consultation, in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
图 1 是本发明实施例提供的一种根据目的地推送广告技术的数据统计方法的流程示意图； 1 is a schematic flowchart of a data statistics method according to a destination push advertisement technology according to an embodiment of the present invention;
图 2 是本发明实施例提供的推送系统的结构示意图。 FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种根据目的地推送广告技术的数据统计方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a data statistics method according to a destination push advertisement technology provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S100 中记录地图上位置区域与广告的匹配关系。 In step S100, the matching relationship between the location area on the map and the advertisement is recorded.
例如记录南屏街片区，在该片区的商家可以刊登饮食，购物，商业对应的广告。 For example, the Nanping Street area is recorded, and the merchants in the area can publish advertisements corresponding to food, shopping, and business.
在步骤 S101 中，检测用户输入的目的地所在区域。 In step S101, the area in which the user inputs the destination is detected.
在步骤 S102
中，根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告，并向厂家预设的数据采集端发送技术使用数据。 At step S102
The advertisement information is matched according to the area where the destination is input by the user, the advertisement of the area where the destination is located is pushed to the user, and the technical use data is sent to the data collection end preset by the manufacturer.
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
本发明通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention matches the advertisement corresponding to the area in the area where the user inputs the destination, and pushes the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the vicinity of the destination more quickly. Consumer consultation, in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
图 2 是本发明实施例提供的推送系统构示意图，该推送系统： FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
记录单元 21 ，检测单元 22 ，推送单元 23 ，数据发送单元 24 ，其中： The recording unit 21, the detecting unit 22, the pushing unit 23, and the data transmitting unit 24, wherein:
记录单元 21 ，用于记录地图上位置区域与广告的匹配关系； a recording unit 21, configured to record a matching relationship between the location area on the map and the advertisement;
检测单元 22 ，其输入端与所述记录单元 21 输出端连接，用于检测用户输入的目的地所在区域； The detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting an area where the destination is input by the user;
推送单元 23 ，其输入端与所述检测单元 22
输出端连接，用于根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告； Push unit 23, its input end and the detecting unit 22
The output end is connected to match the advertisement information according to the area where the user inputs the destination, and push the advertisement of the area where the destination is located to the user;
数据发送单元 24 ，其输入端与所述推送单元 23
输出端连接，用于向厂家预设的数据采集端发送技术使用数据。 a data transmitting unit 24, an input end thereof and the push unit 23
The output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
其工作原理是：记录单元 21 记录地图上位置区域与广告的匹配关系，检测单元 22
检测用户输入的目的地所在区域，推送单元 23 根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告，同时，数据发送单元 24
向厂家预设的数据采集端发送技术使用数据。 The working principle is: the recording unit 21 records the matching relationship between the location area on the map and the advertisement, and the detecting unit 22
The area where the destination is input by the user is detected, and the pushing unit 23 matches the advertisement information according to the area of the destination input by the user, and pushes the advertisement of the area where the destination is located to the user, and the data sending unit 24
Send technical usage data to the data acquisition terminal preset by the manufacturer.
本发明通过记录用户输入的目的地所在区域匹配出该区域对应的广告，并向用户推送目的地区域范围内的广告，使广告投放更加精确，同时也让用户能够更快的掌握目的地附近的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention matches the advertisement corresponding to the area in the area where the user inputs the destination, and pushes the advertisement in the destination area to the user, so that the advertisement is more accurate, and the user can grasp the vicinity of the destination more quickly. Consumer consultation, in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种根据目的地推送广告技术的数据统计方法，其特征在于，所述方法包括如下步骤： A data statistics method for pushing advertisement technology according to a destination, characterized in that the method comprises the following steps:记录地图上位置区域与广告的匹配关系；Record the matching relationship between the location area on the map and the advertisement;检测用户输入的目的地所在区域；Detecting the area where the user inputs the destination;根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告，并向厂家预设的数据采集端发送技术使用数据。The advertisement information is matched according to the region where the destination is input by the user, the advertisement of the region where the destination is located is pushed to the user, and the technical use data is transmitted to the data collection end preset by the manufacturer.
- 一种推送系统，其特征在于，所述推送系统包括：A push system, characterized in that the push system comprises:记录单元，检测单元，推送单元，数据发送单元，其中：a recording unit, a detecting unit, a pushing unit, and a data transmitting unit, wherein:记录单元，用于记录地图上位置区域与广告的匹配关系；a recording unit for recording a matching relationship between the location area on the map and the advertisement;检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的目的地所在区域；a detecting unit, whose input end is connected to the output end of the recording unit, and is used for detecting an area where the destination is input by the user;推送单元，其输入端与所述检测单元输出端连接，用于根据用户输入的目的地所在区域匹配出广告信息，向用户推送目的地所在区域的广告；a pushing unit, wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement information according to the area where the user inputs the destination, and push the advertisement of the area where the destination is located to the user;数据发送单元，其输入端与所述推送单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。The data sending unit is connected to the output end of the push unit for transmitting the technical use data to the data collection end preset by the manufacturer.
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