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WO2014039399A3 - Method and system for monitoring advertisement displays - Google Patents

Method and system for monitoring advertisement displays Download PDF

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Publication number
WO2014039399A3
WO2014039399A3 PCT/US2013/057622 US2013057622W WO2014039399A3 WO 2014039399 A3 WO2014039399 A3 WO 2014039399A3 US 2013057622 W US2013057622 W US 2013057622W WO 2014039399 A3 WO2014039399 A3 WO 2014039399A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
page
monitoring
displays
monitored
Prior art date
Application number
PCT/US2013/057622
Other languages
French (fr)
Other versions
WO2014039399A2 (en
Inventor
Hengyu CHANG
Original Assignee
Alibaba Group Holding Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alibaba Group Holding Limited filed Critical Alibaba Group Holding Limited
Priority to JP2015530114A priority Critical patent/JP6074507B2/en
Publication of WO2014039399A2 publication Critical patent/WO2014039399A2/en
Publication of WO2014039399A3 publication Critical patent/WO2014039399A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0248—Avoiding fraud
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Embodiments of the present application relate to a method for monitoring advertisement displays, a system for monitoring advertisement displays, and a computer program product for monitoring advertisement displays. A method for monitoring advertisement displays is provided. The method includes acquiring advertisement request information in an advertisement request of a page to be monitored, encoding and generating an advertising space view for loading in the to-be-monitored page based on the advertisement request information, acquiring a page view of the to-be-monitored page, dissecting the page view to acquire advertising space display information, and analyzing the advertising space display information to determine whether an advertisement display of the to-be-monitored page is consistent with the advertisement request information.
PCT/US2013/057622 2012-09-05 2013-08-30 Method and system for monitoring advertisement displays WO2014039399A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2015530114A JP6074507B2 (en) 2012-09-05 2013-08-30 Method and system for monitoring advertisement display

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
CN201210326662.9A CN103679487B (en) 2012-09-05 2012-09-05 The monitoring method and equipment of advertising display
CN201210326662.9 2012-09-05
US14/013,970 2013-08-29
US14/013,970 US9390437B2 (en) 2012-09-05 2013-08-29 Method and system for monitoring advertisement displays

Publications (2)

Publication Number Publication Date
WO2014039399A2 WO2014039399A2 (en) 2014-03-13
WO2014039399A3 true WO2014039399A3 (en) 2014-06-12

Family

ID=50188768

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2013/057622 WO2014039399A2 (en) 2012-09-05 2013-08-30 Method and system for monitoring advertisement displays

Country Status (5)

Country Link
US (2) US9390437B2 (en)
JP (1) JP6074507B2 (en)
CN (1) CN103679487B (en)
TW (1) TW201411520A (en)
WO (1) WO2014039399A2 (en)

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CN109583936A (en) * 2018-10-25 2019-04-05 北京奇虎科技有限公司 Commercial detection method, server and readable storage medium storing program for executing based on media advertisement position
CN111339455B (en) * 2018-12-18 2024-02-23 阿里巴巴集团控股有限公司 Method and device for loading page first screen by browser application
CN111488540B (en) * 2019-01-29 2024-04-02 百度在线网络技术（北京）有限公司 Information shielding monitoring method, device, equipment and computer readable medium
CN110163664A (en) * 2019-04-29 2019-08-23 成都品果科技有限公司 A kind of advertising display feedback method and device
CN112000538B (en) * 2019-05-10 2023-09-15 百度在线网络技术（北京）有限公司 Page content display monitoring method, device and equipment and readable storage medium
CN110689378A (en) * 2019-09-30 2020-01-14 北京小米移动软件有限公司 Advertisement position advertisement obtaining method and device and computer readable storage medium
CN111045763A (en) * 2019-11-15 2020-04-21 深圳新度博望科技有限公司 Display view monitoring method and device, computer equipment and storage medium
CN111062748A (en) * 2019-12-10 2020-04-24 秒针信息技术有限公司 Advertisement monitoring method and device, electronic equipment and storage medium
CN111177702B (en) * 2019-12-12 2023-01-13 北京百度网讯科技有限公司 Webpage content anti-shielding method, device, equipment and computer storage medium
CN111311334A (en) * 2020-03-13 2020-06-19 广州万唯邑众信息科技有限公司 Cheating flow identification method and system applied to API (application program interface) advertisement
TWI736238B (en) * 2020-04-29 2021-08-11 羚洋科技股份有限公司 Smart advertising system
CN113179427B (en) * 2021-04-19 2022-11-25 广州欢网科技有限责任公司 Compensation exposure method and device in intelligent television advertisement system and electronic equipment
US20220374939A1 (en) * 2021-05-18 2022-11-24 Anzu Virtual Reality Ltd Ad fraud detection system and method
CN113467867B (en) * 2021-06-10 2024-05-07 北京达佳互联信息技术有限公司 Information processing method, information processing device, electronic equipment and storage medium
CN113569144B (en) * 2021-07-21 2024-03-01 北京百度网讯科技有限公司 Method, device, equipment, storage medium and program product for searching promotion content
CN115617237B (en) * 2022-11-21 2023-05-02 成都智元汇信息技术股份有限公司 Method for generating advertisement position information display assembly by local recognition
CN115578130B (en) * 2022-11-21 2023-04-07 成都智元汇信息技术股份有限公司 Method for generating advertisement position information display component by full image scanning

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Also Published As

Publication number Publication date
US9390437B2 (en) 2016-07-12
WO2014039399A2 (en) 2014-03-13
JP2015535969A (en) 2015-12-17
JP6074507B2 (en) 2017-02-01
TW201411520A (en) 2014-03-16
US20140067550A1 (en) 2014-03-06
CN103679487B (en) 2017-07-07
CN103679487A (en) 2014-03-26
US20160358226A1 (en) 2016-12-08

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