WO2008109428A1 - Integrated post card mailer and envelope for multiple uses - Google Patents

Abstract

Test automation software seeks to ensure that an application under test performs correctly, A defect or functional change introduced into the system may cause a test to fail. A system failure because of a functional change would result from the test software being outdated. Upon knowledge a change has occurred in the application under test, all tests may be run to try to avoid problems in the system from the change to the application.

Description

INTEGRATED POST CARD MAILER AND ENVELOPE FOR MULTIPLE USES

CROSS-REFERENCE TO RELATED APPLICATIONS

[001] This application claims priority to United States Provisional Patent Application Number 60/892,620, filed March 2, 2007, the contents of which are incorporated herein by reference in their entirety.

BACKGROUND

[002] Over 211 billion pieces of mail were processed by the United States Postal Service (USPS) in 2007 Of this volume, the fastest growing sector is the 5.7 billion post card segment (3% of total USPS volume) - post card piece volume grew by 8% despite declines of 2% for First-Class Mail and flat growth of 1% for Standard Mail. Post cards are lighter and easier to process than letters and flats. A lighter mail piece requires less fuel to deliver than a heavier mail piece. Given the international concern about global warming and domestic concern for the sustainability of natural resources, all else being equal it would benefit society to facilitate more mailings of post cards and fewer mailings of letters. Further, electronic processing of bill payments has proven to be dramatically less expensive than the processing of physical checks. Also, electronic payments eliminate the need to mail back a reply envelope with a check and therefore dramatically reduce the consumption of paper and other natural resources . However, not all consumers welcome electronic bill payment either because of the fear of identity theft on the web or because of the fear there would be insufficient funds in their bank account at the time of a scheduled transaction. Also, a number of bill payers (and bill senders) appreciate the "touch points" that come from the company enclosing coupons, vouchers, special offers, surveys, etc. inside the envelope with the invoice which helps build brand identity - consumers and companies benefit from the exchange of relevant information, coupons, surveys, or other offers via the mail stream.

[003] Identity theft costs the US economy over $45 billion dollars per year in 2007 and effects approximately 3% of the adult population, or 9 million people, according to a recent Javelin Strategy & Research Paper published February 11, 2008 (which is funded by CheckFree, now part of Fiserv, Inc., Visa Inc, and Wells Fargo). The average cost per consumer for identity theft was $691 in 2007, about 25% higher than 2006, per the same study. Recent advancement in contactless credit cards, gift cards, transit and security systems based on RFID technology, particularly at the 13.56MHz frequency per ISO Standard 14443, could be a boom to industry for reducing transaction costs and a boom to consumers for its ease of use (no swipe, just proximity activated); however, US consumers are already concerned about identity theft and with RFID technology comes a greater risk of identity theft and security breaches since unauthorized scanners can "read" the card data without physical contact.

SUMMARY OF THE INVENTION

[004] Because postcards require fewer natural resources to create and mail, and because post card compatibility with high speed USPS automation equipment is high, it is desirous to stimulate post card usage when the confidentiality and security of an envelope is not required. The described envelopes embody one or more integrated post card(s), business card(s), coupon(s), card sleeve(s), buck slip(s), bookmark(s), etc. into and outbound envelope and therefore encourage the use of a reply post card versus a heavier envelope or form. Indeed, as today's USPS rates reflect a substantial discount for mailing a post card at only 26 cents each (3 x 5 minimum size up to 4-1/4 x 6 maximum size with a minimum .007" thickness) versus 41 cents each for a one ounce letter, the described envelopes offers significant postage savings of up to $150 per 1,000 pieces for a number of mailing applications and therefore further conserve natural resources and reduce the USPS' total delivery costs. The described envelopes also provide the source reduction benefit of using less paper than a separate outgoing envelope, separate reply envelope or separate reply post card, separate coupon(s), and/or separate business/affinity/loyalty card(s), and/or separate card sleeve(s), buck slip(s), or other promotional pieces like a bookmark. When made out of 7 point reply post card stock, a #10 outbound envelope will weigh less than 0.25 ounces whereas a separate #10 envelope made of common 24# white wove with a separately stuffed 3- 3/4 x 5-1/4 post card, a 2 x 3-1/2 business card, a 3-1/2 x 8-1/2 coated coupon or buckslip will often weigh more than 0.35 ounces.

[005] Moreover, the described envelopes, together with new USPS technologies including the Intelligent Bar Code, would readily allow for expansion of a hybrid bill payment system whereby the responder mails back the integrated post card (paying 26 cents for a post card - not 41 cents for a letter) which, once read at the first authorized USPS mail processing center, then signals the clearing house for the electronic payment. The sender of the bill can still send information, coupons, etc. in the confidentiality and security of an outgoing envelope (just as they do now); the responder can control the "float" by timing when to return the post card authorizing payment; and the USPS can facilitate the electronic transaction between the consumer and the invoicer and then securely shred the post card into one of its secured reclamation facilities for recycling. The described envelopes help complete the entire payment cycle while consuming fewer natural resources. It uses less postage and provides greater consumer control for bill payment timing than traditional e-mail based fixed date payment systems . The USPS completes the electronic transfer of funds when it reads the post card. The described envelopes allow for the continued delivery of integrated coupons, business cards-affinity cards-membership cards- card^) and other "freemiums" like sleeves or bookmarks or buck slips and, potentially best of all, since the post card has been sent to a secure facility (USPS) it can be reclaimed for recycling.

[006] The emergence of powerful new digital printing capabilities have enabled companies (as well as governments, institutions, non-profits, and individuals) to more cost effectively purchase four color process printing in small quantities with or without personalization. At the forefront are real estate agents, car dealerships, lawyers, plumbers, electricians, and a whole host of small, local businesses and charities. However, even Fortune 1000 companies are also entering the foray of digital personalization as the response rates are proven to be significantly higher (up to 35% according to some RIT and DMA studies) with four color personalization and it helps the larger companies "remain global, while acting local." As digital printing technologies mature, the opportunity for small "local" businesses to appear as though they are "national" businesses becomes compelling (and vice-versa, the national business can now appear more "local"). People appreciate personalized mail, they do not appreciate improperly addressed or obvious saturation "junk" mail, the described envelopes facilitates the trend toward relevant, personalized direct mail because it allows the small "local" business or non-profit to expand their marketing in a cost effective manner by integrating a confidential outgoing envelope, a reply post card, and a business or affinity or loyalty card, plus potential other "freemiums" like credit card sleeves and bookmarks. The described envelopes support personalization via the digital press (or ink jet, laser, thermal, etc.), recipients can gain access to custom web sites to view their own accounts with a persistent uniform resource locator (PURL) and companies know exactly which offer prompted the recipient response. Direct Marketing Association (DMA) studies show that providing a return vehicle and making a mailer interactive helps boost response rates, the described envelopes does all of the above: it provides an "all-in-one" vehicle to take advantage of the power of digital printing presses with a paper and postage saving construction that integrates an outgoing envelope, reply post card(s), coupon(s), and or one or more business, affinity, or loyalty card(s) and other "freemiums" like protective card sleeves, bookmarks, buck slips, and other promotional items like lottery or sweepstakes tickets.

[007] In addition to offering immediate benefits to the digital printer and consumer of digital printing, the described envelopes also offer substantial benefits to high volume commercial print users like magazine publishers, catalogers, governments, and business to business or business to consumer users of commercial print. This is because the described envelopes offers an integrated solution that uses less paper and less total postage (recipient can respond at a post card rate instead of a letter rate) thereby reducing total costs and helping the large volume users of commercial printing to become more environmentally friendly (and cost effective) in reaching their customers.

[008] All businesses and non-profits seek to optimize floor space usage and seek to avoid the costs of "stock outs" or uneven inventories. One problem with traditional mail-based systems that utilize separate components (i.e. outgoing envelopes, reply envelopes, reply post cards, coupons, business cards, buck slips, etc.) is that, invariably, one runs out of one item faster than another - in other words, mismatched inventories cost extra money, consume extra material, and use up extra space, the described envelopes solves this problem by efficiently integrating a number of the direct mail components into a single, mailable system. It reduces the number of SKUs to track, the floor space required per mailing, and the amount of natural resources needed to perform the mailing. [009] Further, the described envelopes solve the problem of idnetity theft due to information leakage in the mailing process in several ways. First, it allows the mailer to safely send out a contactless card because the envelope can be made of RFID Blocking Material, such as PaperTyger's DEFENDER™ or other similarly available commercial substrate. Then, with the described envelopes™, the end-user is encouraged to continue to protect their contactless card with the embedded credit card sleeve or buck slip which the recipient separates from the invention. In other words, the invention incorporates the RFID blocking material and allows the sender/recipient to include as part of the construction a continued methodology to shield the contactless card from unauthorized scanners. Upon receipt, either the embedded credit card sleeve is separated from the outbound envelope and folded by the consumer to continue to protect his/her new contactless card in the purse or wallet, or the coupon/buck slip is similarly separated and then used to protect all the cards in one's purse or wallet. A second, and potentially lower cost method, is to apply the RFID blocking material specifically over the intended "freemium" that, once removed, will continue to protect the recipient's contactless ATM, gift card, membership, medical, temporary ID, security, loyalty or affinity card from unauthorized scanners. This methodology allows more efficient targeted application of the expensive RFID blocking material without sacrificing overall protection within the described envelopes.

DETAILED DESCRIPTION

[0010] FIGURE 1 (Face View Unfolded) and FIGURE 2 (Face View Unfolded) depict the simplest form of the described envelopes as an envelope (A), made of post card thickness stock (minimum of 7 point (.007" thick) or 9 point (.009" thick) depending upon the size of the intended return post card), with an integrated post card (13 Face View and 19 Inside View) embedded in the back panel (3 Face View and 16 Inside View) of the outgoing envelope (A). The invention folds with side seams (4 and 5 of the Face View and 17 and 18 of Inside View) folding in towards the inside panel (15) and then the back panel (3) folds up towards the inside panel (15). The back panel (3), which includes the separably detachable post card (13), is securely affixed to the right side seam (4) and left side seam (5) by adhesive strips (25) thereby forming an envelope as shown in FIGURE 3. The seal flap (1 Face View and 14 Inside View) may be left with the flap extended (as seen in FIGURE 3) or folded down around the top score and top fold line (8) as seen in FIGURE 4. The seal flap (1) may then be secured to the back panel (3) through remoistenable adhesive, peel & seal, string & button, Velcro, clasp, etc. (24).

[0011] In other embodiments the basic envelope can still be formed by applying the side seam gum (25) onto the side seams (4 and 5) instead of the inside back panel (16). Also, the basic envelope can be formed by folding the back panel (3) up first to the inside panel (15) and then folding the left (5) and right (4) side seams on the outside of the back panel (3) - this is called an outside side seam construction while the first description is an inside side seam construction. With the outside side seam construction the adhesive used to adhere the side seam panels (4 and 5) to the back panel (3) could be placed either on the inside left (17) and inside right (18) side seams or on the outside of back panel (3).

[0012] As shown in FIGURE 4, the face panel (2) of the outgoing envelope may have no windows or may have multiple windows (26 and 27 and 28) which may be either patched with a covering material or may be left open for additional pass-through bar coding or printing onto the embedded post card (19). This feature (print a special bar code or copy through the open window onto the embedded post card or "freemium" like a membership card, buck slip, bookmark, etc.) unlocks the potential for increased personalization and match mailings. It also can enable new electronic bill payment systems for the USPS or other private concerns in that the bar code sprayed through open window (28) can be read from the face of the return post card (19) to activate or shut down certain actions electronically.

[0013] Also, per FIGURE 4, the face panel (2) of the outgoing envelope may be addressed either without windows or with the insert showing through the window such that the delivery address copy is either correct reading and parallel to the bottom fold (9) or is "postage meter" style (spin copy 180 degrees) so that the delivery address is correct reading and parallel to the top fold (8) which means the seal flap (1) becomes located at the bottom of the envelope in the outbound mailing which can be useful for the removal of outbound USPS markings, that are often printed on the back of the envelope, so that there are no postal markings on the reply post card, business card, buck slip, coupon, etc. Although not as common, as a postage surcharge would apply for violating the USPS height aspect rules (1.3 < mail piece < 2.5), one might also address for special marketing or direct mail purposes the address or facing information to be correct reading and parallel to either side fold (6) or side fold (7).

[0014] Also, per FIGURE 5, the orientation of the post card copy (or coupon or buck slip) (19) could be parallel and correct reading as shown parallel to the separating perforation (25) or it, too, could be rotated 180 degrees and be parallel but now "wrong" reading to the separating perforation (25) and bottom fold (9).

[0015] Finally, the return orientation of the post card copy (or coupon) (19) could be moved to the outside of the envelope (A) and be either correct reading and parallel to the bottom fold (9) and separating perforation (10) or rotated 180 degrees and be correct reading and parallel to the bottom of the back panel (28). In the event that the return copy of the post card were placed on the outside of the envelope (embedded in panel 3), then the seal flap (1) must be long enough to cover the return address of the post card as it is against USPS regulations to have two addresses showing simultaneously on the outgoing envelope as that can confuse the postal carrier and/or the USPS automation machines.

[0016] Upon receipt (see FIGURE 5), the recipient detaches the integrated post card (13 Face View or 19 Inside View) from the body of the envelope (A) by: lifting the seal flap (1) to expose the inside of the seal flap (14); tearing down the separating post card perforations (11 and 12); and tearing across the bottom fold (9) with the bottom separating perforation (25). The recipient is then able to respond back to the mailer using the post card rate (26 cents) versus the letter rate (41 cents). Alternatively, the separated post card (19) could be a coupon or other advertising vehicle like a buck slip or bookmark that the recipient would then make use of once separated from the envelope (A). Note, too, now that the inner panel (15) is exposed to the recipient, that this in turn could also be separated from the side seams (4 and 5) and seal flap (14) and back panel (3) to be used as a coupon or other marketing vehicle such as a buck slip, book mark, or even another post card itself (if used as a post card and if greater than a 4-1/4 x 6 size, then the entire material of the described envelopes would need to be a minimum of .009" thick to meet USPS requirements (versus .007" thick)). [0017] FIGURE 6 and FIGURE 7 show an embodiment of the described envelopes wherein a business card, affinity card, loyalty card, membership card, health card, security card, temporary ID card, etc. (hereinafter "card") is similarly embedded (29) next to the post card (19). The card has separating perforations 30, 31, 32 and 33). The separating perforation could be shared next to the post card (19) or it could have its own separating perforation (32) with a space between it and the post card (19) per Figure 7. Also, the die shape forming the overall envelope (A) could have the definition of the back panel (16) be contoured to facilitate the separate removal of a shorter card (29) versus the post card (19) as shown by the definition of the bottom panel (28) in Figure 7. Note, too, that the bottom fold 20 could be defined entirely by a separating perforation (as in 9 in Figure 1 or 20 in Figure 7) or it could be a solid score (20) that begins after the separating perforations (33 and 25) for the card and post card as shown in Figure 6.

[0018] FIGURE 8 shows an embodiment of the described envelopes wherein the inside panel (15) of the outgoing envelope becomes its own coupon or advertising piece whereby the inside panel (15) is separated upon receipt from the seal flap (14), side seams (17 and 18) and the back panel (16), card (29) and post card (19) by separating perforations defining the folds (20, 21, 22, 23, 25 and 33). If the inside panel (15) is itself to be used as a post card, and if this size is bigger than 4-1/4" x 6", then USPS regulations require that the thickness be at least 9 point (.009") instead of .007" for a regular post card and, with this larger size, the post card would mail back at the letter rate (41 cents) instead of the post card rate (26 cents). Consequently, it is more likely for the inside panel (15) to be used for coupons or other promotional copy that is intended to drive the recipient to a web site or to redeem the coupon/voucher in person rather than as a return post card.

[0019] FIGURE 9 shows an embodiment of the described envelopes wherein the inside panel (15) of the outgoing envelope becomes further separated upon receipt into additional postcard(s) (34) and card(s) (35). Again, the card (35) could abut or be separated by space from the post card (34). Consequently, the post card with separating perforations (36, 37, 38 and 39) may or may not share the score and fold defining the envelope (A) along score and fold lines (20, 21, 22, and 23). Similarly, the card (35) with separating perforations (40, 41, 42, 43) may or may not share the score and fold defining the envelope (A) along score and fold lines (20, 21, 22, and 23).

[0020] FIGURE 10 shows an embodiment of the described envelopes wherein the back panel (3 on Face View or 16 on Inside View) of the outgoing envelope (A) becomes further separated upon receipt into multiple cards (29, 44 and 45). The cards can be joined to facilitate separation with common separating perforations (32 and 47) (48 and 49) or they can be spaced apart so that there is a physical space between the separating perforations (32 and 47) (48 and 49). Notice too that the back panel (16) can be shortened to exactly fit the card(s) edge (52, 53, and 54) so that no further separation is required from the bottom edge of the back panel (28).

[0021] FIGURES 11, 12, 13, 14 and 15 show an embodiment of the described envelopes wherein the delivery address side of the outgoing envelope is located on the back panel (3) and the integrated post card(s), card(s) and coupon(s) are integrated into the face panel (2). In terms of folding sequence, the back panel (3 on Face View and 16 from Inside View) fold up around the scores and/or perforations defining the bottom fold (9, 10, and 58 on Face View and 79, 82 and 20 on Inside View) after the side seams (4 and 5 on Face View and 17 and 18 Inside View) are folded in around the side scores and/or perforations (6, 7, 68 and 61 on Face View and 21, 76, 80 and 22 on Inside View) thereby forming FIGURE 13. Notice that the side seams (4 and 5) could alternatively be folded after the back panel (3) is folded up around scores and/or perforations (10, 58, and 9) to form an outside side seam construction. The seal flap (14) is then folded down onto the back panel (3) to form FIGURE 14. In this embodiment the addressing is performed on the back side of the described envelopes (composed of seal flap 1 and back panel 3) instead of the face side of the described envelopes (2). Notice that the address for the recipient can show through a window (69) and/or be ink jet addressed and/or have a label placed on the back panel 3 as illustrated in FIGURE 14.

[0022] The embodiment of the described envelopes shown in FIGURES 11, 12, 13, 14 and 15 allow for more area of the envelope to be integrated into post cards, cards, coupons, buck slips, bookmarks, and other direct mail collateral than in earlier FIGURES as the face panel (2) offers more physical area than the back panel (3). This is helpful for many direct mail applications and may help boost response rates with a "clean" look on the address (flap) side (FIGURE 14) while providing the interactive benefits of promotional collateral on the face side (FIGURE 15).

[0023] Also, the embodiment of the described envelopes in FIGURES 11, 12, 13, 14 and 15, when coupled with RFID blocking material, allows for one or more of the cards to be safely printed with an RFID chip and antennae that could not be inappropriately scanned during the outbound mailing as the RFID blocking material used in the described envelopes would prevent such unauthorized scanning. In other words, the described envelopes would allow the advancement of proprietary digital, dry offset, silk screen, flexographic, laser, ink jet, or wet offset RFID printing transfer technologies to safely generate temporary or permanent ID cards, security cards, access cards, credit cards, gift cards, medical cards, affinity cards, etc. Consequently, the described envelopes will help protect against identity theft when it is made of an RFID blocking material (that calipers at least .007" if one of the embodiments is a post card) and could simultaneously help promote the safe use of RFID technology by allowing the inside card(s) (70 and 71) be themselves embedded with an RFID chip and antennae.

[0024] As seen previously, upon receipt, the recipient lifts the seal flap (1) and then separates the individual components such as the RFID cards, business cards, affinity cards, post cards, buck slips, bookmarks, etc. by using the perforations which are either unique to the entity or are shared between entities.

[0025] FIGURES 16 - 26 show a further embodiment of the described envelopes with or without embedded RFID blocking and printing technology wherein the recipient is provided the opportunity to build their own protective card sleeve from within the outbound envelope (A). Upon receipt, the receiver separates the card protective sleeve (90) from the face panel (2) by lifting and separating the upper sleeve panel (95) along the separating perforation (101) of the seal flap (1). The bottom panel of the protective card sleeve is separated along perforation (99) that also composes the bottom score (10) (or top score if mailed "postage meter" style) of the invention. Then the residual remnant of the outbound side seam (5) is separated from what will become the bottom seam of the protective card sleeve (97) by using the separating perforation (111). Once separated, the recipient completes the assembly of the protective sleeve by folding the bottom panel (104) up towards the center panel of the sleeve (102); folding the top panel of the sleeve (103) over the upfolded bottom panel (104) and securing this fold by remoistening the adhesive strip (106) (or removing a peel & seal strip at this location); and then folding over the side panel (97) and securing it in place with remoistening the adhesive strip (107) (or removing a peel & seal strip at this location). Figures 19-26 illustrate the above folding sequence for forming the protective card sleeve. Notice, as previously stated, that all the copy could be spun 180 degrees in order to mail the envelope in a "postage meter" style configuration with the flap at the bottom. When the outbound seal flap is at the bottom of the envelope it automatically allows the fluorescent ID markings of the USPS to be removed from the back side of the envelope when opening such that the fluorescent markings do not interfere with the reply post card, business card, or other promotional constructs.

[0026] Should the entire envelope invention as described in FIGURES 16-26 also be made of RFID blocking material of at least .007" thick (7 point), then the reply post card will be functional for USPS processing (thinner calipers would allow for the described envelopes to replace the post card with other embodiments such as multiple cards and/or an integrated buck slip that could be removed to shield additional contactless cards in one's purse or wallet.

[0027] The combination of RFID Blocking material, such as that offered by PaperTyger's DEFENDER™ (a division of Chase Coating & Laminating) or other similarly available commercial or custom material, and RFID enabled inks allows the described envelopes to incorporate both the outbound RFID enabled card (85) with a convenient RFID blocking sleeve (formed from panels 90, 95, 96 and 97) to create a powerful direct mail package that can still, of course, be stuffed with conventional inserts just like a regular envelope. Consequently, the described envelopes further reduces paper consumption, mismatched inventories, etc. while providing dual purpose protection for the advancement of contactless cards (gift, temporary ID, security, membership, credit, etc.) using RFID technology.

[0028] FIGURES 27 - 38 show an alternative embodiment wherein the integrated protective card sleeve (102) is now combined with a buck slip (121) and a bookmark (117) as opposed to a post card and/or card(s). This embodiment also shows the use of "drop" gum for the remoistenable strip (106) located in the bottom panel of the card sleeve (104) and parallel to the bottom separating perforation (113) of the outbound envelope. In this configuration, the upper sleeve panel (103) first folds down towards the center of the protective sleeve (102) and then the lower sleeve panel (104) folds up and adheres to the now folded down upper sleeve panel via the adhesive strip (106). Again, the side sleeve panel (105) is the last to fold inward and thereby, once secured via adhesive strip (107), becomes the bottom panel of the protective card sleeve. The protective sleeve is still separated and folded in FIGURES 27 - 38 similar to FIGURES 16 - 26 but the finished appearance of the back side of the card sleeve looks like left seam folded over right seam (FIGURE 38) versus right seam folded over left seam (FIGURE 26).

[0029] FIGURE 39 shows an embodiment where one or more areas within the envelope (A) could be covered with RFID blocking material as sourced from a company like Paper Tyger (a division of Chase Coating and Laminating) or other commercially or proprietary available blocking material so that, when folded, the envelope would provide protection to an enclosed contactless card. Zone "C" on the back panel when covered with the protective RFID blocking material would create RFID blocking protection for a detachable buck slip (121) that could be reused in a recipient's purse or wallet. Zone "B" when placed on the inside panel over the main body of the protective card sleeve (102) will likewise allow for continued protection of contactless cards once the recipient assembles the sleeve as described in FIGURES 16-26 or FIGURES 27-38. Alternatively, Zone "D" may be the strategic choice of some issuing contactless card companies or government agencies. In any case, whether singly or in combination, the described envelopes allow the advancement of RFID technologies by embedding zones of protective functionality that can extend beyond just the outbound mailing to secure individual privacy and reduce the risk of identity theft long after the initial mailing (thereby helping to speed the adoption of RFID technology for its time and money saving benefits).

Claims

What is claimed is:

1. An envelope having an integrated return mailing article comprising:

a single sheet of material having first and second sections, and a perforated line for separably interconnecting said first and second sections;

said first section including bottom, top and side edges, and further comprising a non- perforated first fold line, a non-perforated second fold line, and a non-perforated third fold line, said non-perforated first fold line spaced inwardly from and parallel with at least a substantial portion of the bottom edge of said first section and said second and third non-perforated fold line spaced inwardly from and parallel with at least a substantial portion of the side edges; and

said second section defining a return mailing article having bottom, top and side edges, at least one of which is coincident with said first perforated line.

2. The envelope of claim 1, wherein said second and third non-perforated fold lines define first and second side flaps extending outwardly from the side edges of said first section of the material.

3. The envelope of claim 2 wherein adhesive is disposed on said side flaps.

4. The envelope of claim 1, wherein said second section further includes second and third perforated lines perpendicular with said first perforated line, said first, second, and third perforated lines defining said return mailing article.

5. The envelope of claim 1 wherein said sheet of material is substantially about .007 inches thick.

6. The envelope of claim 1 wherein said sheet of material is substantially about .009 inches thick.

7. The envelope of claim 1 wherein said first section defines a window.

8. The envelope of claim 1 wherein said return mailing article comprises a postcard.

9. The envelope of claim 1 wherein said second section also defines an advertising element.

10. The envelope of claim 1 wherein said second section also defines a wallet card.

11. The envelope of claim 1 wherein said first section includes advertising.