WO2007040225A1

WO2007040225A1 - Advertisement delivery system, advertise delivery server, base station, and mobile terminal device

Info

Publication number: WO2007040225A1
Application number: PCT/JP2006/319786
Authority: WO
Inventors: Hiroki Takeda
Original assignee: Matsushita Electric Industrial Co., Ltd.
Priority date: 2005-10-04
Filing date: 2006-10-03
Publication date: 2007-04-12
Also published as: JP2007102479A

Abstract

Provided is an advertisement delivery system, in which the user of a mobile terminal device can browse advertisement contents without selecting the genre of information to be used and can perform an advertisement delivery of high advertising effects according to the used state of the mobile terminal device. In this system, an advertisement management unit (102) of an advertisement delivery server (1) acquires the base station code of a base station (3) from a base station code management unit (105), and acquires the time, at which the advertisement contents are delivered, from a time management unit (104). The advertisement management unit (102) generates an advertisement frame according to the base station code and the time, and assigns the advertisement contents thereto. As a result, a mobile terminal device (2) selects any of advertisement delivery methods of the voice regeneration, the moving image regeneration and the text data display in accordance with its own used state (e.g., a standby, a voice origination or a voice termination), and acquires the desired advertisement contents so that the desired advertisement contents may be advertised to and browsed by the user.

Description

Technical field of advertisement distribution system, advertisement distribution server, base station, and portable terminal device

TECHNICAL FIELD [0001] The present invention relates to an advertisement distribution system that distributes advertisement content using a telephone as a medium, and in particular, performs advertisement allocation and advertisement content switching in advertisement distribution using a portable terminal device such as a mobile phone as a medium. The present invention relates to an advertisement distribution system, and an advertisement distribution server, a base station, and a mobile terminal device that constitute the advertisement distribution system.

Background art

[0002] Conventionally, various advertising content distribution techniques for distributing advertising content using a telephone as a medium are known. For example, the advertising content distributed by the central office is recorded in the memory of both phones until the call status of both the caller and called phone is established, and both phones are not in a call state. A technique for displaying the advertisement content on each telephone or voice notification is disclosed. According to this technology, a time zone that is not in a call state can be used effectively as advertisement distribution (see, for example, Patent Document 1). In addition, there is also known a technology that balances the advertising fee revenue from the telephone advertisement and the reduction of the calling fee, such as discounting the calling fee for a specific subscriber who heard the telephone advertisement (for example, patent documents). (See Table 2). Furthermore, a technology is also disclosed in which users can refer to the latest information they want for free or at low cost by providing regional-specific distribution information for each mobile phone base station during the standby time of the mobile phone. (For example, see Patent Document 3).

[0003] The technology of the advertisement distribution system according to these patent documents limits the timing of advertisement distribution. For example, in the techniques of Patent Document 1 and Patent Document 2, since the telephone advertisement is performed during the establishment of communication that is not in a state where communication is possible, the distribution time is limited, so the amount of information for advertisement distribution is limited. In addition, the technology of Patent Document 3 restricts advertisement delivery only to the waiting state. Regarding the billing system for telephone advertisement fees, the advertisement request time is counted by counting the advertisement provision time to the customer and the number of times the customer uses the advertisement. The customer is charged or the fee is returned to the user (customer). In addition, regarding the allocation of advertising content, the mobile terminal user himself / herself obtained! /, The information genre is selected and the desired advertising content is allocated. Have done.

Patent Document 1: JP 2002-152382 A

Patent Document 2: JP 2002-330240 A

Patent Document 3: Japanese Patent Laid-Open No. 2002-74187

Disclosure of the invention

Problems to be solved by the invention

[0004] However, in the conventional advertisement distribution system including each of the above patent documents, the distribution timing of the advertisement content is limited, and the advertisement distribution timing is during standby, during voice transmission or during voice reception. Cannot be enlarged. For this reason, it is necessary to select an advertisement providing method that is efficient in terms of time, so that the time for providing advertisement is limited and the selection procedure becomes complicated. In other words, the first problem is that the conventional advertisement distribution system has a problem in that it can be used and used better in the procedure for selecting the advertisement providing method.

[0005] Further, in the conventional technique such as Patent Document 3 described above, the information genre of the advertisement content to be provided by the user of the mobile terminal device must be selected. In other words, since the mobile terminal device user performs an operation to select the information genre, the advertising content is provided to the mobile terminal device for the first time. Therefore, depending on the user's operation, the advertising effect It becomes a cause to reduce. In other words, the second problem is that there is no degree of freedom in the selection method of advertisement content in the conventional advertisement distribution system.

[0006] Also, in the technologies such as Patent Document 1 and Patent Document 3 described above, the time and number of times that the user of the mobile terminal has received the advertisement are recorded to cope with the billing to the advertisement provider. It was. However, if the number of users of mobile terminals becomes large, the charging process based on the user-oriented charging method of such mobile terminal devices becomes complicated, so a simpler charging method is required. In other words, the third problem is that the conventional advertising distribution system has problems such as complicated processing of paying advertisement fees to advertisement providers.

[0007] An object of the present invention is to provide an advertisement distribution system that can simplify the procedure for selecting an advertisement providing method and the selection method with a simple configuration, and can easily perform the billing process of the advertisement fee to the advertisement provider. , And the advertisement distribution server, base station, mobile It is to provide a band terminal device.

Means for solving the problem

[0008] An advertisement distribution system according to the present invention is an advertisement distribution system that performs a telephone advertisement using a mobile terminal device, a base station, and an advertisement distribution server that executes distribution of advertisement content. A configuration is adopted in which the advertisement content is acquired by selecting the advertisement provision method according to the usage status.

[0009] A mobile terminal device of the present invention includes a usage state detection unit that detects a usage state of received data, an advertisement provision method selection unit that selects an advertisement provision method based on the detected usage state, The content reproduction means for reproducing the advertisement content provided by the selected advertisement providing method is adopted.

[0010] The advertisement distribution server of the present invention creates an advertisement frame according to the time at which the advertisement content is distributed, the base station code associated with the geographical condition of the base station, and the usage state of the mobile terminal device, An advertisement management means for allocating advertisement provision for each advertisement space and an advertisement distribution means for performing telephone distribution of advertisement content according to the advertisement space allocated by the advertisement management means are adopted.

[0011] The base station of the present invention includes a time change detection unit that detects a change in time at which advertisement content is distributed, and an advertisement corresponding to the changed time when the time change detection unit detects a change in time. And an advertisement content distribution means for distributing the content to the mobile terminal device by telephone.

The invention's effect

[0012] According to the advertisement distribution system of the present invention, voice playback, video playback, text data display, etc., depending on the usage state of the mobile terminal device (that is, standby, voice transmission, voice reception, etc.) By selecting and executing one of the advertisement distribution methods, the user can view the desired advertisement in an optimal state. In other words, during voice transmission or voice reception, the user selects an advertisement distribution method by voice reproduction so that the user can use the mobile terminal with his / her ear. In addition, during standby, the user often looks at the display unit of the mobile terminal, and therefore selects an advertisement distribution method such as moving image playback or text data display. By using the procedure for selecting the advertisement providing method, the use of advertisement acquisition in the mobile terminal device is performed. Selfishness improves further.

[0013] In addition, the advertisement distribution system of the present invention distributes the advertising content according to the advertising space created based on the base station code associated with the geographical condition of the base station and the time of advertisement distribution. Thereby, the advertisement requester refers to the base station code and distribution time associated with the geographical conditions of the base station and purchases the advertising space and acquires the right to distribute the desired advertising content. With such a mechanism, the user of the mobile terminal device can receive the advertisement without selecting the information genre of the advertisement to be provided. Furthermore, it is possible to appropriately charge the advertisement requester without holding and counting the advertisement use history data for each user of the mobile terminal device. This eliminates the restrictions on how to select the advertising content and the complexity of billing the advertising fee to the advertising provider.

Brief Description of Drawings

FIG. 1 is a block diagram showing a configuration of an advertisement distribution system according to an embodiment of the present invention. FIG. 2 is a block diagram showing a configuration of a mobile terminal device according to an embodiment of the invention.

FIG. 3 is a block diagram showing a configuration of a base station according to the embodiment of the present invention.

[Figure 4] Diagram showing the allocation of advertisement content in the advertisement distribution system shown in Figure 1

FIG. 5 is a flowchart showing a procedure for selecting an advertisement distribution method and advertisement content for a mobile terminal device used in the advertisement distribution system of FIG.

FIG. 6 is a diagram showing a correspondence relationship between the usage state of the mobile terminal device used in the advertisement distribution system of FIG. 1 and the advertisement playback method.

FIG. 7 is a flowchart showing a procedure for switching advertisement contents by changing the base station code in the advertisement distribution system of FIG.

FIG. 8 is a flowchart showing a procedure for switching advertisement contents according to time changes in the advertisement distribution system of FIG.

BEST MODE FOR CARRYING OUT THE INVENTION

[0015] (Summary of the Invention)

The advertisement distribution system according to the present invention can be used for voice playback, video playback, and text data display depending on the usage state such as waiting in a mobile terminal device or during voice transmission. It can be configured to provide advertisement contents by selecting one of the advertisement delivery methods. As a result, the advertising content can be provided by a method optimal for the usage state of the mobile terminal device, and the advertising effect is further improved. In addition, the advertising content is distributed according to the advertising space created based on the base station code associated with the geographical conditions of the base station and the time of advertisement delivery. With such a mechanism, the user of the mobile terminal device can receive the advertisement without selecting the information genre of the advertisement content to be provided.

[0016] (Embodiment)

Hereinafter, an embodiment of an advertisement distribution system for distributing advertisements by telephone according to the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing a configuration of an advertisement distribution system according to an embodiment of the present invention. First, the overall configuration of the advertisement distribution system according to the present invention will be described with reference to FIG. The advertisement distribution system of the present invention includes an advertisement distribution server 1 that executes advertisement distribution by telephone based on advertisement requests from four advertisement requesters, a plurality of portable terminal devices 2 that receive advertisement information by telephone, and a plurality of portable terminals. The terminal device 2 includes a plurality of base stations 3 that have jurisdiction over each service area.

[0017] Further, the advertisement distribution server 1 includes an advertisement content storage unit 101 that stores advertisement content, an advertisement management unit 102 that manages an advertisement space created based on the base station code and the advertisement distribution time, and a base station The advertisement distribution unit 103 that acquires the advertisement content corresponding to the code and time from the advertisement content storage unit 101 and distributes the advertisement content to the corresponding base station 3, the time management unit 104 that manages the time at which the advertisement is distributed, The base station code management unit 105 manages the base station code associated with the geographical conditions of the mobile phone.

Next, the overall operation of the advertisement distribution system shown in FIG. 1 will be schematically described. The advertisement management unit 102 of the advertisement distribution server 1 acquires the base station code of the base station 3 from the base station code management unit 105, and acquires the time at which the advertisement content is distributed from the time management unit 104. Then, the advertisement management unit 102 creates an advertisement space according to the base station code and the time and allocates the advertisement content. As a result, the mobile terminal device 2 can play back audio data and play back moving images according to the use state of its own received data (for example, in standby, during voice transmission, during voice reception). Select either the live or text data display method to obtain the desired advertisement content and let the user browse the advertisement. Therefore, the user of the mobile terminal device 2 can browse the advertising content without selecting the genre of the usage information, and the advertisement delivery with high advertising effect according to the usage state of the received data of the mobile terminal device 2 It can be performed.

Next, the configuration of the mobile terminal device 2 will be described with reference to FIG. FIG. 2 is a block diagram showing a configuration of the mobile terminal device 2.

Antenna 201 receives the signal transmitted from base station 3 and outputs the received signal to radio section 202. The antenna 201 transmits the transmission signal input from the wireless unit 202.

Radio section 202 down-converts the received signal input from antenna 201 to a radio frequency power baseband frequency and outputs the result to demodulation section 203. Radio section 202 up-converts the transmission signal input from the modulation section to a baseband frequency power radio frequency and outputs the result to antenna 201.

Demodulation section 203 demodulates the received signal input from radio section 202 and outputs the demodulated received signal to usage state detection section 204 and base station code detection section 211.

[0023] Based on the reception signal input from the demodulation unit 203, the audio data input from the audio data input / output unit 208, and the display data input from the display data input / output unit 210, the usage state detection unit 204 Detect the usage status of received data. Then, the usage state detection unit 204 outputs the detection result to the advertisement providing method selection unit 206. In addition, when the reception signal input from the demodulation unit 203 is audio data, the usage state detection unit 204 outputs the audio data to the storage unit 207 after detecting the usage state. In addition, when the reception signal input from the demodulation unit 203 is display data, the usage state detection unit 204 outputs the display data to the storage unit 209 after detecting the usage state. In addition, when the received signal input from the demodulating unit 203 includes advertising content, the usage state detecting unit 204 also extracts the received signal power according to the extracted advertising content. The stored content is output to storage unit 207 or storage unit 209.

[0024] The storage unit 205 stores advertisement reproduction information that associates the usage state with the advertisement reproduction method. The advertisement providing method selection unit 206 selects an advertisement reproduction method based on the detection result input from the usage state detection unit 204 and the advertisement reproduction information stored in the storage unit 206. Then, the advertisement providing method selection unit 206 instructs to output the advertisement content stored in the storage unit 207 or the storage unit 209 according to the selected advertisement reproduction method.

[0026] Storage unit 207 temporarily stores the advertising content input from usage state detection unit 204, and outputs the stored advertising content to audio data input / output unit 208 in accordance with instructions from advertisement providing method selection unit 206. To do. Further, the storage unit 207 temporarily stores the input voice data when the voice data from a call or the like is input from the usage state detection unit 204 but not the advertisement content, and stores it at a predetermined timing. Audio data is output to the audio data input / output unit 208.

[0027] The audio data input / output unit 208 is, for example, a speaker and a microphone. The audio data input / output unit 208 outputs audio data of a call or advertisement content input from the storage unit 207 as audio, and audio of audio input from an external force. The data is output to the usage status detection unit 204. For example, the voice data input / output unit 208 outputs voice received by a call, inputs voice sent by a call, outputs voice received by a videophone, or inputs voice sent by a videophone.

[0028] The storage unit 209 temporarily stores the advertising content input from the usage state detection unit 204, and sends the stored advertising content to the display data input / output unit 210 in accordance with instructions from the advertisement providing method selection unit 206. Output. In addition, when display data such as image data is input from the usage state detection unit 204, the storage unit 209 temporarily stores the input display data and stores it at a predetermined timing. The displayed display data is output to the display data input / output unit 210.

[0029] The display data input / output unit 210 is, for example, an LCD and a camera, and displays display data input from the storage unit 209, and displays display data such as a captured image to the usage state detection unit 204. Output. For example, the display data input / output unit 210 inputs image data transmitted by a videophone or outputs image data received by a videophone.

[0030] Base station code detection section 211 also extracts the base station code from the received signal power input from demodulation section 203, and stores the extracted base station code. The base station code detector 211 Each time a ground station code is extracted, the extracted base station code is compared with the stored base station code to detect a change in the base station code. Then, the base station code detecting unit 211 outputs the detection result to the advertisement content acquisition request generating unit 212.

[0031] When the base station code has changed from the detection result input from the base station code detection unit 211, the advertisement content acquisition request generation unit 212 receives the advertisement content from the base station with the changed base station code. An advertisement content acquisition request signal for acquisition is generated. Then, the advertisement content acquisition request generation unit 212 outputs the generated content acquisition request signal to the modulation unit 213.

The modulation unit 213 receives the audio data input from the audio data input / output unit 208, the display data input from the input / output unit 210, and the advertisement content acquisition request signal input from the advertisement content acquisition request generation unit 212. Modulate to generate a transmission signal. Then, modulation section 213 outputs the generated transmission signal to radio section 202.

Next, the configuration of base station 3 will be described using FIG. FIG. 3 is a block diagram showing the configuration of the base station 3.

[0034] The time change detection unit 301 measures the time and, when detecting the time for changing the advertisement to be distributed, changes the advertisement to the advertisement content acquisition unit 302 so that the advertisement is changed according to the time. To instruct.

[0035] The advertisement content acquisition unit 302 acquires the advertisement content from the advertisement distribution unit 103 of the distribution server 1 and temporarily stores the acquired advertisement content. Then, the advertisement content acquisition unit 302 outputs the stored advertisement content to the modulation unit 303 in accordance with the instruction from the time change detection unit 301.

Modulation section 303 modulates the transmission data including the advertisement content input from advertisement content acquisition section 302 to generate a transmission signal, and outputs the generated transmission signal to radio section 304.

[0037] Radio section 304 up-converts the transmission signal input from modulation section 303 to the radio frequency of the baseband frequency force and outputs the result to antenna 305.

The antenna 305 transmits the transmission signal input from the wireless unit 304 to the mobile terminal device 2.

Next, the operation of the advertisement distribution system shown in FIG. 1 will be described in further detail. Figure 4 FIG. 2 is a diagram showing allocation of advertisement content in the advertisement distribution system shown in FIG. As shown in Fig. 4, the advertising space is determined for each carrier based on the base station code and the time at which the advertisement is distributed. For example, in the case of a telecommunications company (Company a), if the time of advertisement distribution is 9:00 to 10:00 on the base station code in Region 1, the status of the phone is “Frame 1 · A (¥ 10000 ) ”, And in state B of the phone, the advertising space is determined as“ Frame 1 · B (¥ 3000) ”. Note that the state of the telephone is the use state of received data such as waiting for a specific mode such as waiting for a videophone call, receiving a videophone call, or calling a mode (registered trademark), receiving a voice call, or sending a voice. .

[0040] That is, the advertisement management unit 102 always manages the advertisement space created based on the base station code and time as shown in FIG. Therefore, the advertisement requester 4 purchases the corresponding advertisement space from the advertisement content allocation table shown in FIG. 4 based on the base station code set according to the geographical conditions of the base station 3 and the advertisement delivery time, The right to distribute the desired advertisement content can be acquired. Also, the advertisement distribution unit 103 refers to the advertisement content allocation table shown in FIG. 4 and makes an inquiry to the advertisement management unit 102 when the advertisement distribution time comes! The advertisement corresponding to the base station code and time The content is acquired from the advertisement content storage unit 101 and distributed to the corresponding base station 3.

Then, the base station 3 distributes the advertisement content distributed from the advertisement distribution unit 13 of the advertisement distribution server 1 to the mobile terminal device 2 existing in the local station area. At this time, the mobile terminal device 2 depends on the usage state of its own received data (for example, waiting, making / receiving a videophone call, sending i-mode (registered trademark), receiving a voice call, sending a voice call). Select and execute one of the advertisement delivery methods: audio playback, video playback, and text data display. By selecting such an advertisement distribution method, the user can view the advertisement in a desired form.

Next, the operation of the mobile terminal device 2 will be described. FIG. 5 is a flowchart showing the procedure for selecting the advertisement distribution method and the advertisement content of the mobile terminal device used in the advertisement distribution system of FIG. FIG. 6 is a diagram showing advertisement reproduction information in which the usage state of the mobile terminal device used in the advertisement distribution system of FIG. 1 is associated with the advertisement reproduction method. As shown in Fig. 6, the advertisement playback method consists of audio playback, video playback, and There are three types of text data display, but voice playback is selected when the received data usage status of mobile terminal device 2 is sending voice, and text data display is selected when the received data usage status of mobile terminal device 2 is voice outgoing. Is selected when the mobile phone 2 is receiving a videophone call, and when a videophone call is being received.

In the flowchart of FIG. 5, first, the usage state detection unit 204 of the mobile terminal device 2 detects the usage state of its own received data (step Sl). Next, the advertisement provision method selection unit 206 of the mobile terminal device 2 selects an advertisement distribution method according to the use state of the received data detected in Step S1, and further selects advertisement content (Step S2). ). Next, the audio data obtaining unit 208 or the display data input / output unit 210 of the mobile terminal device 2 reproduces the selected advertisement content. Here, as shown in the correspondence relationship between the usage state of the mobile terminal device and the advertisement playback method in FIG. 6, the relationship between the usage state of the mobile terminal device, the advertisement distribution method, and the advertisement content is preliminarily correlated. ing.

Therefore, using the advertisement distribution method selected in step S 2, the advertisement content stored in the memory inside the portable terminal device during standby is notified to the user (step S 3). In this embodiment, as shown in FIG. 6, an advertisement reproducing method for reproducing an advertisement by reproducing sound from a speaker of a mobile terminal device, and an advertisement for displaying an advertisement by outputting text data to a display unit of the mobile terminal device. There are three playback methods: the playback method and the advertisement playback method that outputs video to the display unit of the mobile terminal device and outputs audio from the speaker to make a video advertisement.

Next, a method for switching advertisement content synchronized with the base station 3 will be described. FIG. 7 is a flowchart showing a procedure for switching advertisement contents by changing the base station code in the advertisement distribution system of FIG. FIG. 8 is a flowchart showing a procedure for switching advertisement contents according to a change in time in the advertisement distribution system of FIG. In other words, the advertisement content is switched according to the change of the base station code as shown in FIG. 7, and is switched according to the change of time as shown in FIG.

First, in FIG. 7, the mobile terminal device 2 moves and the base station code of the mobile terminal device 2 When the detection unit 211 detects a change in the base station code (step Sl l), the mobile terminal device 2 sends an advertisement content acquisition request generation unit 212 to the base station corresponding to the changed base station code. The generated advertisement content acquisition request signal is transmitted, and the advertisement content corresponding to the new base station code is downloaded (step S12). Further, the downloaded advertisement content is stored in the storage unit 207 or storage unit 209 in the mobile terminal device 2 (step S13), and corresponds to the use state of the received data of the mobile terminal device 2 shown in FIG. A desired advertisement can be browsed by the advertisement reproduction method.

Next, in FIG. 8, when the base station 3 detects a change in the time at which the advertisement is distributed (step S21), the base station 3 transmits new advertisement content to the mobile terminal device 2. (Step S22). Then, the mobile terminal device 2 stores the received advertisement content in the storage unit 207 or the storage unit 209 (step S23). Accordingly, a desired advertisement can be browsed by the advertisement reproducing method according to the state of the mobile terminal device 2 shown in FIG.

[0048] Based on Japanese Patent Application No. 2005-291392 filed on April 4, 2005. This content [all included here.

Industrial applicability

[0049] According to the present invention, it is possible for a user of a mobile terminal device to view advertisement content without selecting a genre of usage information, and according to the usage state of received data of the mobile terminal device. Therefore, it can be used effectively in an advertisement distribution system that can deliver unique advertisement information for each region.

Claims

The scope of the claims

[1] An advertisement distribution system that performs telephone advertisement using a mobile terminal device, a base station, and an advertisement distribution server that distributes advertisement content,

An advertisement communication system in which the mobile terminal device acquires an advertisement content by selecting an advertisement providing method according to a usage state of the mobile terminal device.

[2] The advertisement distribution server creates an advertisement frame according to the time at which the advertisement content is distributed, the base station code associated with the geographical condition of the base station, and the usage state of the mobile terminal device, The advertisement distribution system according to claim 1, further comprising an advertisement management means for allocating advertisement provision for each advertisement space.

3. The advertisement distribution system according to claim 2, wherein when the mobile terminal device detects a change in the base station code, the mobile terminal device acquires advertisement content corresponding to the changed base station code.

4. The advertisement distribution system according to claim 2, wherein when the base station detects a time at which the advertisement content to be distributed is changed, the base station distributes the advertisement content corresponding to the detected time to the mobile terminal device.

[5] The usage state is any of a state of waiting for the mobile terminal device, making / receiving a videophone call, making / receiving a specific mode, and making / receiving a voice.

2. The advertisement distribution system according to claim 1, wherein the advertisement providing method is any one of audio reproduction, moving image reproduction, and text data display.

[6] Usage status detection means for detecting usage status of received data;

An advertisement providing method selection means for selecting an advertisement providing method based on the detected usage state;

Content reproducing means for reproducing the advertisement content provided by the selected advertisement providing method;

A portable terminal device comprising:

[7] The usage state is any of a waiting state, a videophone call, a specific mode call, and a voice call.

7. The mobile terminal device according to claim 6, wherein the advertisement providing method is one of audio reproduction, moving image reproduction, and text data display.

[8] It comprises base station code detection means for detecting a change in the base station code associated with the geographical condition of the base station,

7. The mobile terminal device according to claim 6, wherein the content reproduction means reproduces the advertisement content provided in accordance with the changed base station code when the base station code detection means detects a change in the base station code.

[9] Advertisement space is created according to the time at which the advertisement content is distributed, the base station code associated with the geographical conditions of the base station, and the usage status of the mobile terminal device, and the advertisement is provided for each advertisement space. Ad management means to allocate

Advertising distribution means for performing telephone distribution of advertising content corresponding to the advertising space allocated by the advertising management means;

An advertisement distribution server comprising:

10. The advertisement distribution server according to claim 9, wherein the usage state is any of a waiting state, an incoming / outgoing videophone call, an incoming / outgoing specific mode, and an incoming / outgoing voice call.

[11] Time change detection means for detecting the time to change the advertising content to be delivered;

A base station comprising: advertisement content distribution means for distributing, by telephone, advertisement content corresponding to the detected time to the mobile terminal device when a change in time is detected by the time change detection means.