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WO1999028208A1 - Apparatus for distributing information - Google Patents

Apparatus for distributing information Download PDF

Info

Publication number
WO1999028208A1
WO1999028208A1 PCT/GB1998/003542 GB9803542W WO9928208A1 WO 1999028208 A1 WO1999028208 A1 WO 1999028208A1 GB 9803542 W GB9803542 W GB 9803542W WO 9928208 A1 WO9928208 A1 WO 9928208A1
Authority
WO
WIPO (PCT)
Prior art keywords
inner container
information
access means
outer packaging
packaging
Prior art date
Application number
PCT/GB1998/003542
Other languages
French (fr)
Inventor
Jonathan Lucas
Original Assignee
Jonathan Lucas
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Jonathan Lucas filed Critical Jonathan Lucas
Priority to AU14936/99A priority Critical patent/AU1493699A/en
Publication of WO1999028208A1 publication Critical patent/WO1999028208A1/en

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D77/00—Packages formed by enclosing articles or materials in preformed containers, e.g. boxes, cartons, sacks or bags
    • B65D77/04—Articles or materials enclosed in two or more containers disposed one within another
    • B65D77/048—Articles or materials enclosed in two or more containers disposed one within another the inner and outer containers being rigid and the outer container being of curved cross-section, e.g. cylindrical
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D81/00—Containers, packaging elements, or packages, for contents presenting particular transport or storage problems, or adapted to be used for non-packaging purposes after removal of contents
    • B65D81/36—Containers, packaging elements, or packages, for contents presenting particular transport or storage problems, or adapted to be used for non-packaging purposes after removal of contents adapted to be used for non-packaging purposes after removal of contents
    • B65D81/365—Containers, or parts thereof, simulating or being incorporated into other items, e.g. puppet, animal, vehicle, building, dumb bells

Definitions

  • the invention relates to apparatus for distributing information, preferably but not exclusively to apparatus for distributing advertising, promotional or marketing material via postal or courier services .
  • Such apparatus usually comprises packaging or an envelope, made from card or paperboard, into which a flat sheet of paper or card bearing written information is inserted.
  • the information is supplied in packaging which often serves no further function and so is thrown away by the recipient of the information.
  • the material bearing the information is not easily distinguished from all the other papers which may be found on a desk in an office and therefore the information that the sender wishes to convey can easily be lost or ignored by the intended recipient of that information.
  • the aim of the present invention is to produce apparatus for distributing information in which the information can be transmitted safely by postal or courier services and also to produce apparatus where the information that is transmitted is provided in an attractive and eye catching manner so that the recipient takes notice of the information contained in the apparatus.
  • apparatus for transmitting information comprising an outer packaging which encloses a further inner container which is in a form representing a household article, said inner container being removable from said outer packaging, with said inner container having access means comprising an opening and closure for said opening, said access means mimicking the access means of the household article, said inner container being adapted, in use to contain, a medium containing information, said medium, being removable from the inner container through the access means of the inner container.
  • the inner container is in the form representing a refuse receptacle, such as a lidded dustbin, a wheelie-bin or a swing-bin.
  • a refuse receptacle such as a lidded dustbin, a wheelie-bin or a swing-bin.
  • other representations of household articles could be used as long as the household article that is being represented has an opening which provides access to the article during normal use, for example a washing machine having a front or top opening lid, a cooker or a refrigerator having a door which is opened by the user etc.
  • the inner container is preferably of a plastics material. Any type of plastics could be used which can be easily molded into a three dimensional shape and in particular, recycled plastics could be used, thereby providing a more environmentally friendly form of packaging. However, it is envisaged that the inner container could be of other materials such as metal or cardboard, for example laminated cardboard.
  • the information is contained on a piece of paper which is folded or screwed up into a ball.
  • the information could be contained on other types of media eg. cloth, CD Roms, booklets etc.
  • the important feature of the medium it is of dimensions whereby it can be contained within the inner container and it can be easily withdrawn from the inner container by the recipient of the apparatus.
  • the packaging enclosing the inner container may be an impact resistant packaging material. Also it is necessary to provide a container on which the recipient's address can be easily placed and seen.
  • FIG.l Shows apparatus for distributing information, with each part of the apparatus being shown individually.
  • Figure la shows the outer packaging layer which in this case is shown as a cardboard tube 2 having at each end, a closure in the form of a lid 1.
  • Each lid is formed of a plastics material and is a firm fit in the associated end of the tube so enabling the tube to be resealed.
  • the tube and lid provide an impact resistant packaging layer for the apparatus.
  • the outer container is in the form of an envelope or a shrink wrap plastics layer.
  • An address label 3 may be placed on the tube 2.
  • the outer packaging encloses an inner container which is shown as figure lb.
  • the inner container is shown as a representation of lidded household refuse bin.
  • the refuse bin comprises main body 4 and removable lid 5 both formed from a mouldable plastics material.
  • the bin is shown with the lid removed in figure lc.
  • the inner container can be made from cardboard or from a metal , such a aluminium.
  • an information medium which in this case is a screwed up piece of paper 6 shown in figure Id.
  • the piece of paper may be un-folded and flattened to reveal the information on the paper 6a as shown in figure le.
  • the concept of the invention which is designed to appeal to the recipient, is that of reversing the normal procedure in which the recipient of promotional information, which is often referred to as cold selling or junk mail simply screws it up and throws it into a waste receptacle, without really reading the message.
  • the present invention "reverses" this process by providing the message already screwed up. This catches the recipient's eye and attention to a much greater degree, so inducing the recipient to read the message or information.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Refuse Receptacles (AREA)
  • Closures For Containers (AREA)

Abstract

Apparatus for distributing information, preferably but not exclusively to apparatus for distributing advertising or marketing material via postal or courier services. The apparatus preferably comprises an inner container (4, 5) containing inside it a medium (6) having information and the inner container (4, 5) is enclosed within an outer impact resistant packaging layer (2).

Description

Apparatus for Distributing Information
The invention relates to apparatus for distributing information, preferably but not exclusively to apparatus for distributing advertising, promotional or marketing material via postal or courier services .
Types of apparatus for distributing information are known. Such apparatus usually comprises packaging or an envelope, made from card or paperboard, into which a flat sheet of paper or card bearing written information is inserted. In the known arrangements, the information is supplied in packaging which often serves no further function and so is thrown away by the recipient of the information. In addition, as the information contained in the envelope or packaging is supplied on a conventional two-dimensional flat sheet form, the material bearing the information is not easily distinguished from all the other papers which may be found on a desk in an office and therefore the information that the sender wishes to convey can easily be lost or ignored by the intended recipient of that information.
The aim of the present invention is to produce apparatus for distributing information in which the information can be transmitted safely by postal or courier services and also to produce apparatus where the information that is transmitted is provided in an attractive and eye catching manner so that the recipient takes notice of the information contained in the apparatus.
According to the invention there is provided apparatus for transmitting information, said apparatus comprising an outer packaging which encloses a further inner container which is in a form representing a household article, said inner container being removable from said outer packaging, with said inner container having access means comprising an opening and closure for said opening, said access means mimicking the access means of the household article, said inner container being adapted, in use to contain, a medium containing information, said medium, being removable from the inner container through the access means of the inner container.
In a preferred embodiment of the invention the inner container is in the form representing a refuse receptacle, such as a lidded dustbin, a wheelie-bin or a swing-bin. However, other representations of household articles could be used as long as the household article that is being represented has an opening which provides access to the article during normal use, for example a washing machine having a front or top opening lid, a cooker or a refrigerator having a door which is opened by the user etc.
The inner container is preferably of a plastics material. Any type of plastics could be used which can be easily molded into a three dimensional shape and in particular, recycled plastics could be used, thereby providing a more environmentally friendly form of packaging. However, it is envisaged that the inner container could be of other materials such as metal or cardboard, for example laminated cardboard.
In a preferred embodiment of the invention, the information is contained on a piece of paper which is folded or screwed up into a ball. However, the information could be contained on other types of media eg. cloth, CD Roms, booklets etc. The important feature of the medium it is of dimensions whereby it can be contained within the inner container and it can be easily withdrawn from the inner container by the recipient of the apparatus.
As the inner container including the information medium is intended to be sent out to clients or customers usually be post or by courier service, it is important that the packaging provides a degree of protection for the inner container from any impacts that it may receive during transit. In a preferred embodiment of the invention, the packaging enclosing the inner container may be an impact resistant packaging material. Also it is necessary to provide a container on which the recipient's address can be easily placed and seen. An embodiment of the invention will now be described by way of example with reference to the drawing, in which:
Fig.l. Shows apparatus for distributing information, with each part of the apparatus being shown individually. Figure la shows the outer packaging layer which in this case is shown as a cardboard tube 2 having at each end, a closure in the form of a lid 1. Each lid is formed of a plastics material and is a firm fit in the associated end of the tube so enabling the tube to be resealed. In this embodiment, the tube and lid provide an impact resistant packaging layer for the apparatus. In an alternative embodiment, the outer container is in the form of an envelope or a shrink wrap plastics layer. An address label 3 may be placed on the tube 2. The outer packaging encloses an inner container which is shown as figure lb. In this case, the inner container is shown as a representation of lidded household refuse bin. The refuse bin comprises main body 4 and removable lid 5 both formed from a mouldable plastics material. The bin is shown with the lid removed in figure lc. In an alternative embodiment, the inner container can be made from cardboard or from a metal , such a aluminium.
Inside the inner container there is an information medium, which in this case is a screwed up piece of paper 6 shown in figure Id. The piece of paper may be un-folded and flattened to reveal the information on the paper 6a as shown in figure le.
The concept of the invention, which is designed to appeal to the recipient, is that of reversing the normal procedure in which the recipient of promotional information, which is often referred to as cold selling or junk mail simply screws it up and throws it into a waste receptacle, without really reading the message. The present invention "reverses" this process by providing the message already screwed up. This catches the recipient's eye and attention to a much greater degree, so inducing the recipient to read the message or information.

Claims

Claims
1. Apparatus for transmitting information, said apparatus comprising an outer packaging which encloses a further inner container which is in a form representing a household article, said inner container being removable from said outer packaging, with said inner container having access means comprising an opening and closure for said opening, said access means mimicking the access means of the household article, said inner container having inside it, a medium containing information, said medium, being removable from the inner container through the access means of the inner container.
2. Apparatus according to claim 1, wherein the inner container is in the form of a household refuse receptacle.
3. Apparatus according to claim 2, wherein the inner container is in the form of a lidded dustbin.
4. Apparatus according to claim 2 wherein the inner container is in the form of a wheelie-bin.
5. Apparatus according to claim 2, wherein the inner container is in the form of a swing-bin.
6. Apparatus according to any preceding claim, wherein the inner container is made from a plastics material, cardboard or metal .
7. Apparatus according to any preceding claim, wherein the inner container contains an information medium which comprises a piece of folded or screwed-up paper.
8. Apparatus according to any preceding claim wherein the outer layer is in the form of an impact resistant packaging material. D
9. Apparatus according to any preceding claim wherein the outer packaging is in the form of a resealable tube.
10. Apparatus according to claims 1 to 7 , wherein the outer packaging is in the form of a shrink wrap plastics layer.
11. Apparatus for transmitting information, substantially as described herein with reference to and as illustrated in the accompanying drawings.
PCT/GB1998/003542 1997-11-28 1998-11-30 Apparatus for distributing information WO1999028208A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU14936/99A AU1493699A (en) 1997-11-28 1998-11-30 Apparatus for distributing information

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB9725281.1 1997-11-28
GB9725281A GB2331739B (en) 1997-11-28 1997-11-28 Apparatus for distributing information

Publications (1)

Publication Number Publication Date
WO1999028208A1 true WO1999028208A1 (en) 1999-06-10

Family

ID=10822848

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB1998/003542 WO1999028208A1 (en) 1997-11-28 1998-11-30 Apparatus for distributing information

Country Status (3)

Country Link
AU (1) AU1493699A (en)
GB (1) GB2331739B (en)
WO (1) WO1999028208A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
BRPI0517153A (en) * 2004-12-06 2008-09-30 Modern Media Concepts Pty Ltd packaging for a food or beverage item, process and system for distributing flyers to retail stores, packaging for a disposable item, process for distributing news and / or entertainment items to the public.

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2317554A (en) * 1941-12-26 1943-04-27 Pulp Reproduction Company Bottle package
US2458737A (en) * 1947-02-26 1949-01-11 Mortimer B Salkowitz Shockproof bottle container
US2784903A (en) * 1953-10-30 1957-03-12 Oscar H Brasier Toy coin bank
DE8014529U1 (en) * 1980-05-29 1980-09-11 Karl Wagner & Co Gmbh Container modeled as an advertising column
US4223470A (en) * 1977-12-14 1980-09-23 Kabushiki Kaisha Yoneya Gangu Savings box toy with locking lid for safety
US4842140A (en) * 1987-11-18 1989-06-27 Mesnard Curtis L Novelty mailer
US5005336A (en) * 1990-08-17 1991-04-09 Bloom Melvin R Method of making a Hawaiian nutty gram mailing receptacle

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3866751A (en) * 1972-04-24 1975-02-18 Donald C Holert Book with cassette holding recess
US4911320A (en) * 1988-09-28 1990-03-27 Howes James P Prize holding container assemblies
GB9412849D0 (en) * 1993-08-02 1994-08-17 Marketing Store Ltd Package

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2317554A (en) * 1941-12-26 1943-04-27 Pulp Reproduction Company Bottle package
US2458737A (en) * 1947-02-26 1949-01-11 Mortimer B Salkowitz Shockproof bottle container
US2784903A (en) * 1953-10-30 1957-03-12 Oscar H Brasier Toy coin bank
US4223470A (en) * 1977-12-14 1980-09-23 Kabushiki Kaisha Yoneya Gangu Savings box toy with locking lid for safety
DE8014529U1 (en) * 1980-05-29 1980-09-11 Karl Wagner & Co Gmbh Container modeled as an advertising column
US4842140A (en) * 1987-11-18 1989-06-27 Mesnard Curtis L Novelty mailer
US5005336A (en) * 1990-08-17 1991-04-09 Bloom Melvin R Method of making a Hawaiian nutty gram mailing receptacle

Also Published As

Publication number Publication date
GB2331739A9 (en)
AU1493699A (en) 1999-06-16
GB2331739A (en) 1999-06-02
GB9725281D0 (en) 1998-01-28
GB2331739B (en) 2002-02-13

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