USRE17463E - bloomingdale - Google Patents

Description

H. c. BLOOMINGDALE SIGN Oct. 15, 1929.-

Original Filed July 28, 1926 m i B vw Cm 1 .m M V LA Z M l 1 vi 9= T .l 1 0 W a 40 w 7V. k 3 1 3 .0 7 v M ATTORNEY Reissued Oct. 15, 1929 signs, and more particularly to price signs v UNITED STAT AT N OFFICE;

HIBAM c. B OOMINGDALE, or NEWYORK', N. Y., ASSIGNOR T0 CARD DISPLAY, me, or new YORK, N. Y., A CORPORATION OF NEW YORK S GN Original No. 1,653,033, dated December 20, 1927, Serial No. 125,366, filed July 28, 1926. Application for reissue filed May 2, 1929. Serial No. 859,985. a

v This invention relates" to improvements in such asare usedin department stores and other places. j

Department stores require a large number of price signs because of the great variety of articles they handle and the different prices at which the various articles are sold. In the large stores thisnecessitates'the em- I lo'ployment of a forceof' skilled sign-makers who paint the signsby hand as required.

reason of the variation in the prices of the articles it'is impractical to keep in stock I a supply of printedprice signs suitable for all requirements. Because of the fact that- 1 the signs are now generally painted by hand theylack uniformity. in appearance which I gives a somewhat disagreeable impression My invention has for its object the provision of price signs that can be readily made i up from uniformstock parts by unskilledf ient point and on walking through the various departments of. the store. i i i persons. The invention enables a vstore-to keep the parts in a small space ata conven-"' to give them outto the YtLI'lOllS" department's upon I'BQlllSltlOIl where they can be made up by employees of the departments as needed;

it will be of my invention for large stores,

appreciated that it isequally advantageous for small stores and shops. It is also it be understood that the signs may be used for fastened to the frame. h prefer. ,to use" some cheap, fragile, readily other purposes than displaying prices. In the accompanylngdrawings, in wine are shownv one or more of various possible embodiments Ofthe several features of the of of my ini- T 1 member, and

Fig. 6 is a modification of the price card. Referring now. to the drawlngs, the sign comprises a frame member While I have pointed out the advantages 1 made of a flat each printed or marked with a numeral,

character or other desired indicia, and are so formedthat they fit into the opening 2,

preferably, with a slight space between ad aC'ent cards, asindicated' in Fig. 1. By-

making the combined width of the cards slightly less than the width of the opening 2, I find'thatthejcards canbe easily inserted in the opening of the frame and that the likelihood'of" their Warpingis minimized.

The frame 1 is provided with a marking l.

thatsurrounds the edge of the opening 2 and is of a color that contrasts with the color of the frame; For example, where a White frame is used I prefer'to have the marking 4 black. I have found'that the provision of 'thls marking gives an optical effect which tends to conceal l the spacing between the i-cards3 that. Otherwise would be noticeable.

The cards 3 are all uniform in size and shape, and they may bearranged in any desired combination with respect to the markings "containedthereon. If desired the frame and the cards maybe of the same color,

or. they may be of different colors thus en ,ablingthe constructionof a multi-colored rupturable or severable means, such, for instance as the stickers or the'gummed'strips of paper 5. These gummed paper strips may be similar't'oithose commonly used for bindmg packages and avallable in most stores.

Preferably the frame v1 is laid face down on a flat surface and the cards 3, also face down, are ,laid in the opening 2. Strips of the gummed paper 5 are then applied, preferably over the upper and lower ends of the cards so as tosecurethe cards to the frame. If desired 'thestrips 5 may first be pasted over I the upper and lower edges of the opening 2 and'then the cards Scan be pasted on to the For this purpose I J the cards Neither frontwa'rdly .orrearwardly. with the thumbcto rupture the-strips and tear them completely or partially away from the outer face of the body, and concealed means to secure said tile in place.

3. A sign comprising a fiat, plate-like body having an opening extending entirely therethrough, a character-bearing tile approximately fitting the opening and lying substantially flush with the outer face of the body and concealed severable means holding said tile in place.

MLlA sign'eomprising a frame having an opening therein and a plurality of charactheir adhesive connection with the back ofthe ter-bearing cards of a length substantially frame 1. Obviously, however, these strips may be removed with a pair of scissors or by simply grasping the ends 'of them and tearing them off.

Inasmuch asthe cards 3 are wholly'devoid of tongues or tabs to support them, they are preferably of fairly stiff, substantial stock,

say of the same cardboard stock as the frame 1 and are somewhat similar to tiles in that they are substantially self-sustaining against warping. When the cards 3. are in-place they .lie substanitially flush with'the outer ,face

of the" frame. The ornamental border 2 and the spacing of the cards back of the body and lapping the ends of' each of the cards so as to simultaneously secombined with the fact that the securing. mea-nsare entirely concealed, produce a realistic mosaic or inlaid effect, the numerals appearing on the cards seeming to be inlaid in the face of the frame.

' In the modification"illustrated in'Figs. 5

and 6, theback ofthe frame is provided with bands of adhesive 6 adjacent theup'per "and" lower edges of the opening2." In this in stance the cards 3 are made somewhat longer than the space betweentheupper and lower edges ofthe opening so that they can be aflixed at their ends to the bands of adhesive, which bands also serve to properly locate the cards. Various other modifications in therdetails of construction herein shown and described may be made without departing from the scope of the invention.

Having thus described my invention', what I claim as new and desire to secure-by Let-' close side by side relation, said cards. being each of a length so as to have their'end'edges substantially abut the adjacent walls resultant from the opening and the outer side edges of the outer cards substantially abut the end wallsresultant from'the opening, and strip-like means adhesively secured to the cure all of the cards to the body.

2. A sign comprising a flat, p late like body having anopening extending entirely therethrouglnand a character-bearingtile in the opening and lying substantially flush with equal to the width .of the openingdisposed within. said opening and"'adhesive means pasted totheback of said frame and to said .cardsto hold. ,thelatterin place.

.If5I fAIsigncomprising a frame having an opening thereinand a plurality of characterbearing cards 'of lengthsub'stantially equal tothe width oftheopening, disposed within said. openingand an adhesive'strip' pasted Lto'lthe back 'offsaid frame and to said cards to 'hold 'thenlatter in "place, the ca'rds'being .hf' s'nbstantiallythe same .thickness as'the frame whereby they 'lie flush with the frame when 'inplac .6.;A signcomprising a frame having "an opening therein, and afplurality of character- .bearing cards of alength substantially equal 'to the widthbf the opening, disposed within said opening and. rupturable securing means concealed from thefront' of the frame and L holding the ca rds'in placei 7L In a "Sign arframe having an opening therein; a *charact er-bearingtile arranged within the opening and a sticker pasted to the adjacent rear ffa'ces'of the; frame andltile to securethe latter" in place.

"18. In a sign a frame having arr-opening therein, a charactenbearing tile-arranged within the opening-and a sticker 'pastedgto .the adj acen't rear:faces bfthe-frame and tile to secure the latter in place, .s'aid tile being of substantiallythe. same thickness as the frame, whereby it lies flush with' the outereface thereof. i

9. In a 'si 11 aframe having an openin U therein and caring borderencirclingsaid opening, a *plurality of character .bearing cards in theopening, said caTdsbeingzof a length approximately equal to the: width of 1 the openingrspa ced slightly ap art. laterally and "lying substantially flushi with the .face

of the frame, whereby with the aid ofasaid frame they simulate inlaid tiles.

10. In a sign a'framehaving an opening therein and bearing a border-encircling said opening, a 'pluralityof character .zbearing cards in the -opening,--said cards i being, of a length approximately equal: to the width of the opening; spaced slightly apart .laterally and lying'substantially flush with the face of the frame, whereby with the aidrofnsaid frame they simulate inlaid tiles, and; securing meansrupturable'by a. forward "or rearward thrust on the cards and serving to hold said cards in place.

11. A method of assembling dismountable price characters in a common frame, where the characters and frame are of a common thickness, which includes the steps of laying the frame face downward on asupporting surface, placing the price character members face downward on sa1d surface within an area enclosed by the walls of an opening in the frame and then pasting an adhesive securing strip to the backs of all the price members and the frame to hold them in assembled relationship.

12. In a sign a plate having an opening therein, a tile fitting the opening in the plate and lying flush therewith, an adhesive strip having its ends pasted to the. back of the plate and its intermediate portion pasted to the back of the tile.

HIRAM C. BLOOLHNGDALE.

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