US2312594A - Display stand - Google Patents

Description

March 2, 1943. M 5 m HAL 2,312,594

' n1 LAY STAN Filed Sept. 9, 1940 3 Sheets-Sheet l March 2, 1943. M. A. SMITH EI'AL DISPLAY STAND Filed Sept. 9, 1940 s Sheets- Sheet 2 5 fizverzf ors' COX.

March 2, 1943.

M. A. SMITH EFAL DISPLAY STAND Filed Sept. 9, 1940 3 Sheets-Sheet 3 fizz/evzzf'd 072, 577211 93 and Patented Mar. 2, 1943 UNITED STATES PATENT OFFICE DISPLAY STAND Application September 9, 1940, Serial Noesassz 6 Claims (Cl. 211 -72) fI-his invention relates to improvements in display stand and more particularly to a display stand of paper board construction and of relatively large size for displaying for sale an assortment of packaged or other merchandise.

The main objects of the invention are to pro.- vide a paper board displaystand of. the character indicated wherein there is, provided means for displaying a plurality of differently sized,

colored or otherwise difierentiated lots of merchandise, especially when the same is in packaged form and all of the packages are the same size and shape; to provide a display stand of the character indicated which may be completely fabricated by a carton manufacturer and readily set; up by the dealer without the use of adhesives, staples or other independent fastening devices; to provide a display stand which, although 'of substantial size when set up, may

becollapsed to fiat form of such size that it may be conveniently handled either in respect ofstorage or shipment; to provide a paper board display stand of the character indicated, which when set up, will be strong, rigid and durable so a's to adequately Withstand the handling and 2 'fOther objects and advantages of the invention will be understood by reference to the following specification and accompanying drawings (3 sheets) wherein there is illustrated a paper board display stand embodying a selected form of the 3 invention. the drawings, Figure 1 is a perspective of the display stand inset up condition, one partition element being omitted and a display panel being only partially 40 shown;

Figure 2 is a perspective of a partition element; 2

Figure 3 is a section on the line 3-3 of Figure, 1;

Figure 4 is a top plan; I Figure 5 is a fragmentary perspective illustrating certain details of construction and a partially collapsed condition of the structure;

figures 8 and 9 are pl ns of blanks forming: certain elements of the structure; and 55 provided for this purpose.

Figure 10 is a plan of a composite blank forming the main bodyof the structure.

Referring now-to the; drawings, the display standillustrated; comprises a relatively low front wall I 2, a substantially highererear wall l3, inter- Venlng' partitions l4 and I5; side walls l6 and I1, and intervening partitions such as indicated at 18., A suitable bottom structure is alsoprovided for the various compartments formed by the various walls and partitions referred to and, by reference to Figirreg3,;it will be seen that the bottoms which are designated l9 are progressively steppedup: toward the back of the display stand so that the merchandise in the rearwardly disposed compartments will have substantial portions thereof extended above the merchandise in the forward compartment so as to be, at least,partially visible;;; 1 I {The main body-of the display stand is formed from a composite blank such as illustrated in Figure 10, the same embodying a blank designated 20 and another one designated 2|, the two being-adhesively or otherwise suitably united as indicated at 22, suitable flap portions being The blank section 2!) is suitably scored, and slitted to form the front, rear, andside walls and portions of the partitions l4 and I5 andthe blank 21 is suitably of slitting- 23, which extends from one free edge of the panel up to. a fold line 24 and is then continued in therform ofa fold line 25. The 5 fold line 24 extends from said line of slitting.

23 to the adjacent free edge of the blank. Parallel with the ,foldxline 24. are other foldv lines 26, 21; and 28 and; parallel with the main body of the slit 23 is another fold line 29. The blank section 20 is-first folded by bending the flap section 30, disposed: outwardly: of the fold line 26 to approximately .right angular relation to:

the, panel 31 which isidefined by the fold lines 24, and 26s and thelcontiguous free edge-of the blank. 1Thereafteri'the' panel 32 which is defined ,by thexfold lines 24, 21, the curved por tionc3.3. of the? line of slitting and the contiguous free edge of the blank 20-is folded to-right angu- .lar relation t0'thepane1-3I in the same direction Figure 6 is a top plan showing the structure that theifiaptfl Was' folded; The panel 34 which 15 defined by the fold lines 21 and 28, the-slittin 23; and the fold line 2 9a'n'd adjacent;-free-edge"- of the blank is thenfolded on-thegfpldline -2f1" intov parallel 1 relation to the panel -3 I; The panel portion 35 which is defined by the fold line 28,

curved portion 33 of the slitting 23 and the adjacent free edge portions of the blank, is then folded into parallel relation to the panel 32 in which position it will overlap the fiap 3D to which it is preferably adhesively attached. The narrow flap 3'! which is disposed outwardly of the fold line 29 may be folded inwardly from the panel 34 as best shown in Figure 3.

The panel sections 3|, 32, 34 and 35 thus form a tubular compartment which constitutes the rearmost transverse compartment of the display stand.

ting 39 which is, in the main, parallel to thescore line 25 and transverse score lines 49 and Al Another panel portion 38 of the blank section panel section 64, the same being extended by a relatively narrow flap part 65 which is foldable relative to the panel 54 on a fold line 66. Said flap 65 is adhesively secured as previously indicated at 22 to a marginal portion of the blank member 2|. Joining of the two blank portions 29 and 2 I, as mentioned, although not necessary, is preferred in that it simplifies the handling of this construction and makes it almost impossible to improperly set up the construction. Said blank section 2| comprises panel sections 61, 68,

,59, 10, ll, 12, 13 and 14, respectively, separated ZOmeach other by intervening scoring or other 28 is defined by the score line 25, a line of -slitwhich constitute, in effect, continuations of the; score lines 26 and 24 respectively. .Said panel as is folded downwardly along the fold line 25 into face to face relation to the panel 3| (see Figure 3) so that said panels 3| and38 together constitutea two-ply wall. 'Th'er'eafter 'anjend flap 42 formedat the free end of'the panel :38 is folded forwardly into substantially right angular relation to the panel 38. A side wall'fo'rming panel43, defined by the curved portion 33 of the lineof slitting, another inclined or angularly disposed line 'Of slitting 44, the fold 1rne 4| and a foldline '45 (which is in efiect a continuation of the fold line 21) isthe'n' folded {forwardly into right angular relation to the panel 38. A further panel 46 defined by the slitting 23', a line or scoring 4'! which is substantially parallel to the slitting 23, the scoring 45 and acorresponding line of scoring '48 atthe other end of the panel 46"is then folded on the fold line 45 into substantially parallel relation to the panel 38. The end panel 49, define'd by the curved portion "36 of the slitting, another angularly'disposed line of slitting 58, the fold line 48 and the adjacent end of the blank" is then folded irearwardly and adhesively or othfe'rwise joined to the forwardly extending flap' portion 42. The panels 43, '46 and 49, to-' ge'ther'with the panel 38 form another tubular compartment playstand'. v

A panel 5| defined by the fold line 41, end fold lines 52'ar 1d 53' (which are in effect continua tions of the fold lines and 48' respectively) alndthe free edge 54'of the blank is then folded upwardly on the fold line 4! into face to racerslationito the panel 45. Thereafter an end panel 55defined by the slitting 50, the fold line 53 and the"adjacent free edge of the blank'isfolded forwardly from the panel 5| on the fold line 53. Similarly, a panel 55 defined by'the slitting 44, the fold line 52, a fold line 5'| and the adjacent free edge of the blank is folded forwardly on the fold line52 into substantially parallel relation to the p'anel'55.

A panel .58 defined by the slitting 39, the fold line 5l,a fold line 59 and'a foldlinefifl is then folded on the fold line '51into' 'parallel relation to the panel 5|. 'An end fiap'BI is' then folded i rearwardly into overlapping relation'to theside panel 55 and suitably joined thereto thereby to effect the formation of a third transversely e'x tending compartment within the walls formedby the panels 5|, 55,56 and 58'. A'line of scoring; 62 is provided in'the panel 58 to form a flap 63 between such line of scoring and the slitting 39. Such flap 6 3 is folded inwardly from the wall 58 into approximately parallel relation to the previously mentioned flap 3'! (see Figure 3).

Extending beyond the fold line 59 is a further suitable fold lines as indicated. For a purpose which willpresently appear, slitting is provided asindicatedat J5 to form short tongues 16 integral withv the. panel '14.

The blanksection 2| is folded into assembled relation to the tubular body structure already described by first folding the panel section 64 downwardly and inwardly on the fold line 59; then folding the panel 61 and flap 65 on the fold line 66 into bot'tdiii forming 'p'dsi'tio'ri'for the front compartment of the structure," and folding the panel 68 upwardly from the bottom panel 6'1. The panel'69'i's then fcl'ded'dowhwardly around the upper edge of the two-ply wall comprising panel sections 45 and 5 l'. The p'an'el'flfl is folded rearwardly acrossthe bottomof the intermediate compartment and the panel H upwardly in face tofacerelationtothe two-ply partition wall comprising the panel portions-3l and 38. The panel 12 is then folded downwardly around the upper edge of said la'st mentioned two-ply partition wall, the panel 13 're'arwardly' across the rear compartment .to form the bottom wall thereof and the panel 14Iislthe'ii folded upwardly adjacent theback wall34 of the display stand. The ears or tongues 16 are inserted through openings indicated at .11 provided in'said back wall 34 so as to support the rearward edge .of the bottom forming panel 13 iri.th'e.de'sire'd position.

The partitions .l8 which extend from front to rearof thestructure areformedfromblanks such sil us r ted nfieu fi the same eingfo l on a centrallydisposedfold.line18 so as to form a two-p m mbe wi a moot l ed uppe edge, such two ply member being provided with suitableslots indicated at J9 and and at its rear -With 3 9 395 1 1 par t on m m e '8 th s fo e i a see ated wit the m b d of h st iqt t' wearin i rea to ue 1 projected through suit able openings such as indicatedjat 82 providedjn the rear wall forrthat pur; pose and being seated in slots or notches such as 'indicated'a't as and 84 provided inthe tansversely extending partitions. As .best shown-in Figure 3, the partition members ,8'Iare of isuc h size and form t at the lower ends of the sections thereof onjfd pcsite' sides or the slots '19 andfeo rest on the'bottoms of the respective compartments. The slots 83 are formed by providing slots 83a in the blank section 2| and slots 83b intlfe.

blank section 29, such slots registering when the structure isassembled as described. The slots 84 are formed by providing slots 84a in the blank section 2 I, slots 84b in the panel 45 and slots 8,4,0 in'tl ie' pa el 51; all bf which register with been other when the structure is assembled as he scribed, 1 Q... a;

A'fu'ither panel for containing printe-d,,ill ustrative, advertising or other matter is in the form T Ora" blank 85 as shown in Figures; s'uh blankbeing provided at its lower edgewith a serisjof slots 85. The panel 85 adapted t'o be inserted forming structure, the slots 86 being adapted to.

fit around the ears 8|.

7 The main body structure of the device comprising the blanks 29 and 2| is initially fabricated to the three compartment tubular structure described, the flaps 30, 42 and GI being permanently united to the adjacent side wall portions. In this condition, the body structure may be collapsed to flat condition by folding as illustrated in Figure 6, the bottom forming structure being then extended outwardly. The bottom structure is of course capable of being folded to a smaller area along any of the numerous fold lines provided therein and it will be understood that when the tubular body part is collapsed as shown in Figure 6, the bottom forming blank will be folded upon itself and into overlying relation to the collapsed tubular structure. The partitions l8 and the panel 85 being in the form of fiat elements may readily be packaged in face to face relation with the collapsed body and bottom structure so as to form a relatively thin package containing the collapsed or knocked down display stand. As best shown in Figure 3, the arrangement is preferably such that the compartments are inclined rearwardly and upwardly for most advantageously displaying the merchandise deposited in the compartments.

One practical embodiment of this structure measures approximately twenty inches across the front and sixteen inches from front to back while the rear wall is approximately fifteen inches in height and the front wall approximately four inches in height. These dimensions are referred to merely to indicate the general proportions of one practical embodiment of the device and it will of course be understood that the construction may be embodied in display stands of either larger or smaller sizes.

The two-ply transverse partition wall structure comprising the panel sections 3 I38, 46-5l, and 64-58 add considerably to the rigidity of the structure and this is further reenforced by the folding of the bottom forming structure around the intermediate transverse partitions so as to form the latter into four-ply walls as shown in Figure 3. The interlocking of the inclined partitions I8l8 with the intermediate transverse partitions and the interfitting relation of the said front to rear partitions wih the respective compartments supplies a high degree of rigidity to the structure so that there is no material tendency for the structure to collapse under its inherent folding or unfolding forces. As indicated, the ears 8| for anchoring the rearward ends of the partitions l8 are preferably of a headed form requirin forceful projection through the respective openings 82 so that the normal tendency for the paper board material of which the device is made to resume its normal position will tend to expand the ears 8| and to contract the openings 82 to automatically anchor said rearward ends in operative position.

As shown in Figure 6, collapsing of the body of the structure involves lateral shifting of the transverse walls and partitions; wherefore it will be understood that the partitions I8, because of their folded construction, are especially effective to maintain the body structure in set up condition.

Changes in the described construction may be made without departing from the spirit of the mined by reference to the following claims.

1. Ina paper board display stand of the class described, a tubular body having integrally connected front, back and side walls and a pair of two ply partitions integrally connected to said body and extending between said side walls, the plies of one of said partitions being foldably connected along the top edge thereof and the plies of the other partition being foldably connected along the bottom edge thereof, and the ends of the respective plies of both of said partitions being connected to said side walls.

2. A paper board display stand of the class described, comprising a tubular body having connected front, back and side walls, and a two ply partition extending between an oppositely disposed pair of said walls, the plies of said partition being foldably connected along one longitudinal edge and the ends of the respective plies being connected to said pair of walls, and a bottom for said body member secured at one end to one of said body walls, said bottom member being provided with fold lines defining bottom sections and partition embracing sections, and means for detachably securing the other end of said bottom member to another of said body walls.

3. A paper board display stand embodying front, back and side walls and a pair of two-ply partitions extending between said side walls in spaced relation to each other and to said front and back Walls, the stand being formed from a blank creasedand cut to define two rows of panels, the panels of one row having ends integrally connected to the adjacent ends of the panels of the other row, and each of said rows embodying at least three panels, one of said panels of each row being severed from the others and two, thereof having adjacent edges foldably connected.

4. A paper board display stand embodying front, back and side walls and a pair of two-ply partitions extending between said side walls in.

spaced relation to each other and to said front" and back walls, th stand being formed from a blank creased and cut to define two rows of panels,

the panels of one row having ends integrally connected to the adjacent ends of the panels of the other row, and each of said rows embodying at least three panels, one of said panels of each row being severed from the others and two thereof having adjacent edges foldably connected, the foldably connected panels of one row being disposed in staggered relation to the foldably connected panels of the other row.

5. A paper board display stand embodying front, back and side walls and a pair of two-ply partitions extending between said side walls in spaced relation to each other and to said front and back walls, the stand being formed from a, blank creased and cut to define two main rows of panels and an intervening row of panels, the panels of said main rows having adjacent ends foldably connected to the adjacent ends of the panels of said intervening row, and each of said main rows embodying at least three panels, one of said three panels of each main row being severed from the others and two thereof having adjacent edges foldably connected, the foldably connected panels 7 inventiomthe scope of which should be deter

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