TWI808456B - Advertisement playing method, device and computer readable storage medium - Google Patents

Abstract

An advertisement playing method, device and computer-readable storage medium, which mainly include continuous recognition based on preset characteristics and instantaneously obtained the original data stream, and obtaining multiple instant recognition results for identifying that the original data stream currently belongs to a non-advertisement play period or an advertisement play period, and if the original data stream currently belongs to the non-advertisement play period, the original data stream is output, and if the original data stream currently belongs to the advertisement play period, the preset replacement data stream is output. In this way, the present application can realize the selective replacement output of the original data stream.

Description

Advertising playing method, device and computer-readable storage medium

The present invention relates to a data stream processing technology, and more specifically, refers to a method, device, and computer-readable storage medium that can be used in advertisement playback.

In the media content provided by the channel operator, advertisements will be played between programs; usually, when broadcasting the media content, the TV station system operator will replace the advertisement arranged by the channel operator with the advertisement of its own customers, so as to earn advertising revenue. However, the replacement processing of existing advertisement broadcasting is all manual work, which is quite time-consuming and labor-intensive.

In view of this, how to provide a technology for automatically switching and playing advertisements is a technical subject to be solved in this application.

In view of the above-mentioned shortcomings of the prior art, the present invention provides an advertisement playing method, device and computer-readable storage medium, which can realize automatic switching and playing of advertisement media during preset advertisement playing periods.

The first aspect of the present application provides an advertisement playing method, which mainly includes continuously identifying raw data streams acquired in real time based on preset features, and obtaining multiple instant recognition results of the original data streams, wherein the instant recognition results include non-advertisement recognition results for identifying that the original data stream currently belongs to a non-advertisement playing time period, or an advertisement recognition result for identifying that the original data stream currently belongs to an advertisement playing time period, and if the current instant recognition result of the original data stream is the non-advertisement recognition result, output the original data stream immediately, and if the current instant recognition result of the original data stream is the advertisement recognition result, immediately output The preset replaces the data stream. .

The second aspect of the present application provides a computer-readable storage medium, where computer instructions are stored on the computer-readable storage medium, and when the computer instructions are executed by a processor, the processor is made to execute the method described in the first aspect above.

The third aspect of the present application provides an advertisement playback device, which includes an instant recognition module for continuously identifying raw data streams acquired in real time based on preset features, and obtaining multiple instant recognition results of the original data streams, wherein the instant recognition results include non-advertisement recognition results for identifying that the original data stream currently belongs to a preset period of non-advertisement playback, or an advertisement recognition result for identifying that the original data stream currently belongs to an advertisement playback time period; an output control module is used for outputting the original data stream when the instant recognition result obtained by the instant recognition module is the non-advertisement recognition result, and when the instant recognition module When the instant recognition result obtained by the group is the advertisement recognition result, a preset replacement data stream is output.

To sum up, the advertising playing method, device and computer-readable storage medium of the present application can instantly identify whether the original data stream is currently in the advertising playing period or not, and when it is judged that the original data stream is currently in the advertising playing period, replace the original advertising resources in the original data stream with the preset replacement advertising resources and output them, so as to achieve the technical effect of automatically replacing and playing the advertising resources.

The following content will be combined with drawings to illustrate the technical content of the present invention through specific embodiments, and those who are familiar with this technology can easily understand other advantages and effects of the present invention from the content disclosed in this specification. The present invention can also be implemented or applied through other different specific embodiments. Various modifications and changes may be made to the details in this specification based on different viewpoints and applications without departing from the spirit of the present invention. In particular, the proportions and relative positions of various elements in the drawings are for exemplary purposes only, and do not represent the actual implementation of the present invention.

first embodiment

Fig. 1 shows a schematic flowchart of an advertisement playing method according to the first embodiment of the present application. As shown in the figure, the advertisement playing method in this embodiment mainly includes the following steps:

Step S102, continuously identify the raw data stream acquired in real time based on preset features, and obtain multiple instant recognition results of the raw data stream.

Optionally, the instant identification result includes a non-advertisement identification result for identifying that the original data stream currently belongs to a non-advertisement playing period, or an advertisement identification result for identifying that the original data stream currently belongs to an advertisement playback period.

Specifically, the original data stream can be multimedia information provided by a media provider (such as a channel operator), so that a media broadcaster (such as a TV station) can determine whether the original data stream currently belongs to an advertisement broadcast period or a non-advertisement broadcast period.

In this embodiment, the non-advertising playing period indicates the playing time of the non-advertising media, and the advertising playing period indicates the playing time of the advertising media.

Optionally, non-advertising media include but are not limited to news programs, film and television programs, variety shows, competition programs, etc. In addition, non-advertising media can be presented through live broadcast or recorded broadcast, which is not limited in this application.

Step S104, if the current real-time recognition result of the original data stream is a non-advertisement recognition result, output the original data stream immediately, and if the current real-time recognition result of the original data stream is an advertisement recognition result, immediately output a preset replacement data stream.

In this embodiment, if the instant recognition result is a non-advertising recognition result, it means that the original data stream (media provider) is currently playing non-advertising media, and the media relayer continues to output the original data stream; if the instant recognition result is an advertisement recognition result, it means that the original data stream (media provider) is currently playing advertising media, and the media relayer can replace the original data stream with a preset replacement data stream and output it, so as to replace the advertising resources in the original data stream.

second embodiment

Fig. 2 shows a schematic flowchart of an advertisement playing method according to a second embodiment of the present application. This embodiment shows a specific implementation of the above step S102. As shown in the figure, the advertising playing method of this embodiment mainly includes the following steps:

Step S202, implement obtaining the original data stream and obtain the current playing time of the original data stream.

Step S204, judging whether the current playing time of the original data stream falls within the non-advertisement playing preset period, if yes, go to step S210, if not, go to step S220.

Optionally, the preset feature may include a plurality of non-advertising playing preset periods.

Specifically, each non-advertisement broadcast preset time period can be obtained according to a program schedule provided in advance by a media broadcaster (such as a TV station).

For example, part of the schedule content of the program schedule table for a certain day is shown in Table 1 below: ... ... 9:00~10:00 news program 10:15~10:20 Ad playback default time period 10:30~11:30 TV drama 12:00～13:00 variety show ... ... (Table 1)

According to Table 1 above, three non-advertising preset time periods can be obtained, namely: 9:00~10:00, 10:30~11:30. For example, assuming that the current broadcast time of the acquired original data stream is 9:30, it can be determined that the original data stream currently belongs to the non-advertising broadcast period of "news program"; for another example, assuming that the acquired current broadcast time of the original data stream is 10:10, it can be determined that the original data stream currently belongs to the advertisement broadcast period between "news program" and "tv series", and so on.

Step S210, determine the non-advertising recognition result as the current instant recognition result of the original data stream, and proceed to step S212 and step S230 at the same time.

In this embodiment, if it is judged that the current playing time of the original data stream (for example, 9:30) falls into one of the non-advertising playback preset periods, the current instant identification result of the original data stream is determined as the non-advertising identification result, that is, it is determined that the original data stream currently belongs to the non-advertising playing period.

Step S212, obtain the original data stream in real time, and judge whether the original data stream currently contains a non-advertisement playback end feature, if not, repeat this step, and if it does, go to step S214.

Optionally, the preset feature also includes a non-advertising end feature.

For example, assuming that the original data stream is currently in the non-commercial broadcasting period of "news program" in Table 1, it can be determined whether the broadcasting of "news program" ends according to the non-commercial broadcast end feature.

Optionally, the non-advertising playing end feature may include the non-advertising playing end time, and by comparing in real time whether the current playing time of the original data stream matches the non-advertising playing end time, it is determined whether the non-advertising playing period of the original data stream is over.

Optionally, the non-advertisement end feature may include non-advertisement end video feature, and by detecting in real time whether the current data frame of the original data stream contains the non-advertisement end video feature, it is determined whether the non-advertisement period of the original data stream is over.

Step S214, switch the current instant recognition result of the original data stream from a non-advertisement recognition result to an advertisement recognition result, and proceed to step S240.

Specifically, if the current playing time of the original data stream satisfies the non-advertising end time, or the original data stream currently contains non-advertising end-of-audio features, the current instant recognition result of the original data stream is switched from a non-advertisement recognition result to an advertisement recognition result.

Step S220, determine the advertisement recognition result as the current instant recognition result of the original data stream, and proceed to step S222 and step S240 at the same time.

In this embodiment, if it is judged that the current playing time of the original data stream (for example, 10:10) does not fall within any of the preset non-advertisement playing time periods, the current instant recognition result of the original data stream is determined as the advertisement recognition result, that is, it is determined that the original data stream currently belongs to the advertisement playing time period.

Step S222, obtain the original data stream in real time, and judge whether the original data stream currently contains a non-advertisement start feature, if not, repeat this step, and if it does, go to step S224.

Optionally, the preset feature also includes a non-advertising start feature.

For example, assuming that the original data stream is currently in the advertisement playing period between "news program" and "tv series" in Table 1, it can be determined whether the play of "tv series" starts according to the non-advertisement start feature.

Optionally, the non-advertisement playback start feature may include the non-advertisement playback start time, and determine whether the (next) non-advertisement playback period of the original data stream starts by comparing in real time whether the current playback time of the original data stream matches the non-advertisement playback start time.

Optionally, the non-advertisement playback start feature may include a non-advertisement playback start audio-visual feature, and by detecting in real time whether the current data frame of the original data stream contains the non-advertisement playback start audio-visual feature, it is determined whether the (next) non-advertisement playback period of the original data stream starts.

Step S224, switch the current instant recognition result of the original data stream from an advertisement recognition result to a non-advertisement recognition result, and proceed to step S230.

Specifically, if the current playing time of the original data stream satisfies the non-advertising start time, or the original data stream currently contains non-advertising start video features, the current instant recognition result of the original data stream is switched from the advertisement recognition result to the non-advertisement recognition result

Step S230, outputting the original data stream.

Specifically, if the current instant recognition result of the original data stream is a non-advertisement recognition result, the output of the original data stream is maintained.

Step S240, outputting a preset replacement data stream.

Specifically, if the current instant recognition result of the original data stream is an advertisement recognition result, the preset replacement data stream is used to replace the original data stream and output, so that the media broadcaster (such as a TV station) can use its own replacement advertising resources to replace the original advertising resources of the media provider (such as a channel operator) and output them.

Optionally, according to the current playing time of the original data stream, at least one replacement advertisement resource whose preset playing period satisfies the current playing time may be acquired to generate and output the preset replacement data stream.

For example, assuming that the current playing time of the original data stream is 10:15, one or more replacement advertising resources played at 10:15 may be queried to replace the currently playing original advertising resources in the original data stream, and output.

third embodiment

FIG. 3 shows a schematic flow chart of an advertisement playing method according to the third embodiment of the present application. This embodiment shows a specific implementation of the above steps S210 to S214. As shown in the figure, the advertisement playing method in this embodiment mainly includes the following steps:

Continuing from the above step S210, that is, the current instant recognition result of the original data stream is a non-advertisement recognition result, continue to execute step S302.

Step S302, determining the end time of non-advertising playing.

Optionally, the end time of non-advertising playing following the current playing time may be determined according to each non-advertising playing preset time period and the current playing time.

For example, assuming that the current broadcast time of the original data stream is 9:30, according to Table 1, it can be determined that the original data stream is currently in the non-commercial broadcast period of "news program", and accordingly it can be determined that the non-commercial broadcast end time following the current broadcast time is 10:00.

Step S304, obtaining the current playing time of the original data stream in real time.

Step S306, judging whether the current playing time of the original data stream meets the non-advertising playing end time, if yes, go to step S214, if not, return to step S304.

For example, assuming that according to step S302, it is determined that the end time of the non-advertising broadcast following the current broadcasting time is 10:00, then it is judged in real time whether the current broadcasting time of the original data stream reaches 10:00, so as to determine whether the original data stream will enter the advertisement broadcast period, and if so, proceed to step S214, and switch the current instant recognition result of the original data stream from a non-advertising recognition result to an advertisement recognition result, so as to replace the original data stream (such as the original advertising resource) with a preset replacement data stream (such as replacing the advertising resource) and output it.

Fourth embodiment

FIG. 4 shows a schematic flowchart of the advertisement playing method according to the fourth embodiment of the present application. This embodiment shows another specific implementation of the above steps S210 to S214. As shown in the figure, the advertisement playing method in this embodiment mainly includes the following steps:

Continuing from the above step S210, that is, the current instant recognition result of the original data stream is a non-advertisement recognition result, and continue to execute step S402.

Step S402, determining the video and audio characteristics of the end of non-advertisement playback.

Optionally, the audio-visual features of the non-advertisement playback end may include at least one of image features and sound features.

Optionally, different non-advertising media may have different non-advertisement playback end video features or the same non-advertisement playback end video feature.

For example, "Thank you for watching", "Goodbye", etc. to identify specific subtitles or specific audio at the end of the program.

Step S404: Continuously identify the original data stream according to the feature of the non-advertisement playing end video and audio.

In step S406, it is judged whether the current data frame of the original data stream contains the non-advertisement playing end audiovisual feature, and if so, proceed to step S214, and if not, return to step S404.

For example, it can identify whether the current video frame of the original data stream contains specific subtitles (for example, "Thank you for watching", "Goodbye" and other subtitles), or identify whether the current audio frame of the original data stream contains specific audio (for example, "Thank you for watching", "Goodbye" and other audio), so as to determine whether the current non-advertising media is played.

fifth embodiment

FIG. 5 shows a schematic flow chart of an advertisement playing method according to a fifth embodiment of the present application. This embodiment shows a specific implementation of the above steps S220 to S224. As shown in the figure, the advertisement playing method in this embodiment mainly includes the following steps:

Continuing from the above step S220, that is, the current instant recognition result of the original data stream is the advertisement recognition result, and continue to execute step S502.

Step S502, determine the non-advertising start time.

Optionally, the non-advertising start time following the current playing time may be determined according to each non-advertising playing preset time period and the current playing time.

For example, assuming that the current broadcasting time of the original data stream is 10:10, according to Table 1, it can be determined that the original data stream is currently in the advertisement broadcasting period between "news program" and "tv series", based on which it can be determined that the non-advertising start time following the current broadcasting time is 10:30 (that is, the broadcasting start time of "tv series").

In another embodiment, the preset features may also include each advertisement feature corresponding to each original advertisement resource.

Optionally, the original advertising resources currently played by the original data stream can also be determined according to the characteristics of the advertisements identified from the original data stream, and the non-advertising start time can be determined based on the preset playing duration of the original advertising resources.

For example, assuming that according to the advertisement characteristics in the preset characteristics, it is identified that the original advertisement resource A is currently played in the original data stream, then the non-advertisement playback start time is calculated according to the preset playback duration (for example, 20 seconds) and the current playback time of the original advertisement resource A.

Optionally, the preset feature may also include a plurality of preset periods for playing advertisements.

Optionally, the method further includes updating the original advertising resources and the advertising features corresponding to the original advertising resources according to the real-time acquired raw data streams if the current playing time falls within any one of the advertisement playback preset periods and the original advertising resources currently played by the original data stream cannot be determined.

For example, according to the above Table 1, it can be determined that 10:15-10:20 is the preset time period for advertisement playback. If the current broadcast time of the original data stream is within the preset time period for advertisement playback in Table 1, but based on the characteristics of each original advertisement resource currently stored, the original advertisement resource currently played by the original data stream cannot be determined, then it can be determined that the media resource currently played by the original data stream is an original advertisement resource that has not yet been included in the database. In order to improve the recognition accuracy of the original data stream.

Step S504, obtaining the current playing time of the original data stream in real time.

Step S506, judging whether the current playing time of the original data stream meets the non-advertising playing start time, if yes, go to step S224, if not, return to step S504.

For example, assuming that according to step S502, it is determined that the non-advertisement broadcast start time following the current broadcast time is 10:30, then it is judged in real time whether the current broadcast time of the original data stream reaches 10:30, so as to determine whether the original data stream will enter the non-advertisement broadcast period (i.e. the "television drama" broadcast period in Table 1), and if so, proceed to step S224, and switch the current instant recognition result of the original data stream from the advertisement recognition result to the non-advertisement recognition result, thereby restoring the output of the original data stream.

Sixth embodiment

FIG. 6 shows a schematic flow chart of an advertisement playing method according to the sixth embodiment of the present application. This embodiment shows another specific implementation of the above steps S220 to S224. As shown in the figure, the advertisement playing method in this embodiment mainly includes the following steps:

Continuing from the above step S220, that is, the current instant recognition result of the original data stream is the advertisement recognition result, and continue to execute step S602.

Step S602, determining the audio-visual characteristics of the start of non-advertisement playback.

Optionally, the audio-visual features of the start of non-advertisement playback may include at least one of image features and sound features.

For example, specific subtitles or specific audio such as "coming soon" to identify the beginning of the program.

Optionally, different non-advertising media may have different non-advertisement play start video features or the same non-advertisement play start video feature.

Step S604: Continuously identify the original data stream according to the feature of the video and audio at the start of non-commercial playback.

In step S606, it is judged whether the current data frame of the original data stream contains the non-advertisement playing start audio-visual feature, if so, proceed to step S224, and if not, return to step S604.

For example, it can identify whether the current video frame of the original data stream contains specific subtitles (for example, subtitles such as "soon to play"), or identify whether the current audio frame of the original data stream contains specific audio (for example, "soon to play" and other audio), so as to determine whether non-advertising media starts to play.

Seventh embodiment

The seventh embodiment of the present application provides a computer-readable storage medium, where computer instructions are stored on the computer-readable storage medium, and when the computer instructions are executed by a processor, the processor executes the method described in any one of the above-mentioned first to seventh embodiments.

Eighth embodiment

FIG. 7 shows an advertisement playing device 700 of the eighth embodiment of the present application. As shown in the figure, the advertisement playing device 700 of this embodiment mainly includes an instant recognition module 702 and an output control module 704 .

The instant identification module 702 is used to continuously identify the raw data streams obtained in real time based on preset features, and obtain multiple instant identification results of the original data streams, wherein the instant identification results include non-advertisement identification results for identifying that the original data stream currently belongs to a preset non-advertisement playback period, or advertising identification results for identifying that the original data stream currently belongs to an advertisement playback period.

In this embodiment, the preset feature includes a plurality of non-advertisement playing preset time periods, and the real-time identification module 702 further includes, according to the current playing time of the original data stream and the multiple non-advertising playing preset time periods, if the current playing time falls within one of the non-advertising playing preset time periods, the non-advertising recognition result is determined as the instant recognition result; if the current playing time does not fall within any of the non-commercial playing preset time periods, the advertisement recognition result is determined as the instant recognition result.

In this embodiment, the preset feature includes a non-advertising end feature, and the instant recognition module 702 further includes continuously identifying the raw data stream acquired in real time when the instant recognition result is the non-advertising recognition result, and switching the instant recognition result from the non-advertisement recognition result to the advertisement recognition result if it is recognized that the non-advertisement end feature is currently included in the original data stream.

In this embodiment, the non-advertisement playback end feature includes the non-advertisement playback end time, and the instant identification module 702 further includes switching the instant recognition result from the non-advertisement identification result to the advertisement identification result if the current playback time satisfies the non-advertisement playback end time according to the non-advertisement playback end time and the current playback time of the original data stream.

In this embodiment, the instant recognition module 702 further includes determining the end time of the non-commercial playing following the current playing time according to each of the non-commercial playing preset time periods and the current playing time.

In this embodiment, the non-advertisement playback end feature includes playback end video feature, and the real-time identification module 702 further includes continuously identifying the original data stream according to the non-advertisement playback end video feature; if the original data stream is identified to currently contain the non-advertisement playback end video feature, the instant recognition result is switched from the non-advertisement identification result to the advertisement identification result.

In this embodiment, the non-advertisement playing end video features include at least one of image features and sound features.

In this embodiment, the preset feature includes a non-advertising start feature, and the instant recognition module 702 further includes switching the instant recognition result from the advertisement recognition result to the non-advertisement recognition result if it is recognized that the original data stream currently contains the non-advertisement start feature when the instant recognition result is the advertisement recognition result.

In this embodiment, the non-advertising start feature includes a non-advertising start time, and the instant recognition module 702 further includes switching the instant recognition result from the advertisement recognition result to the non-commercial recognition result if the current play time satisfies the non-commercial start time according to the non-commercial start time and the current broadcast time of the original data stream.

In this embodiment, the instant identification module 702 further includes determining the start time of the non-commercial broadcast following the current broadcast time according to each of the preset non-commercial broadcast time periods and the current broadcast time.

In this embodiment, the preset characteristics include advertisement characteristics corresponding to each original advertisement resource, and the instant recognition module 702 further includes determining the original advertisement resource currently played by the original data stream according to the advertisement characteristic identified from the original data stream; determining the non-advertisement playback start time according to the preset playing duration of the original advertisement resource.

In this embodiment, the preset features include a plurality of preset playing time periods for advertisements, and the real-time identification module 702 further includes updating the original advertising resources and the advertising features corresponding to the original advertising resources according to the real-time acquired original data streams if the current playing time falls within any one of the preset playing time periods for the advertisements and the original advertising resources currently being played by the original data stream cannot be determined.

In this embodiment, the non-advertisement playback start feature includes playback start audiovisual feature, and the instant identification module 702 further includes continuously identifying the original data stream according to the non-advertisement playback start audiovisual feature; if the original data stream currently contains the non-advertisement playback start audiovisual feature, switch the instant recognition result from the advertisement identification result to the non-advertisement identification result.

In this embodiment, the non-advertisement playing start audio-visual features include at least one of image features and sound features.

The output control module 704 is configured to output the original data stream when the instant recognition result obtained by the instant recognition module is the non-advertisement recognition result, and output a preset replacement data stream when the instant recognition result obtained by the instant recognition module is the advertisement recognition result.

In this embodiment, the output control module 704 also obtains at least one replacement advertisement resource whose preset playback period satisfies the current playback time according to the current playback time of the original data stream to generate and output the preset replacement data stream.

To sum up, the advertisement playing method, device and computer-readable storage medium provided by the various embodiments of the present application continuously identify the original data stream based on the preset characteristics to analyze whether the original data stream is currently in the advertisement playing time period or the non-advertising playing time period, and when it is judged that the original data stream is currently in the advertisement playing time period, replace the original data stream with the preset replacement data stream and output it, so as to realize the technical effect of automatically replacing and playing the advertisement.

The above-mentioned embodiments are only illustrative to illustrate the principles and functions of the present invention, and are not intended to limit the present invention. Anyone skilled in the art can make modifications and changes to the above-mentioned embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of protection of the rights of the present invention should be listed in the patent scope of the present invention.

S102, S104: steps S202, S204, S210, S212 S214, S220, S222, S224 S230, S240 S302, S304, S306 S402, S404, S406 S502, S504, S506 S602, S604, S606 700: Advertisement playback device 702: instant identification module 704: Output control module

Fig. 1 shows a schematic flowchart of an advertisement playing method according to the first embodiment of the present application.

Fig. 2 shows a schematic flowchart of an advertisement playing method according to a second embodiment of the present application.

Fig. 3 shows a schematic flowchart of an advertisement playing method according to a third embodiment of the present application.

Fig. 4 shows a schematic flowchart of an advertisement playing method according to a fourth embodiment of the present application.

Fig. 5 shows a schematic flowchart of an advertisement playing method according to a fifth embodiment of the present application.

Fig. 6 shows a schematic flowchart of an advertisement playing method according to a sixth embodiment of the present application.

Fig. 7 shows a schematic flowchart of an advertisement playing method according to the eighth embodiment of the present application.

S102, S104: steps

Claims (11)

An advertisement playback method, wherein the method includes: continuously identifying raw data streams obtained in real time based on preset features, and obtaining multiple instant recognition results of the original data streams, wherein the instant recognition results include non-advertisement recognition results for identifying that the original data stream currently belongs to a non-advertisement playing period, or an advertisement recognition result for identifying that the original data stream currently belongs to an advertisement playback period; Preset replacement data stream; wherein, the preset feature includes each advertisement feature corresponding to each original advertisement resource, and the method further includes: determining the original advertisement resource currently played by the original data stream according to the advertisement characteristic identified from the original data stream; determining the non-advertisement playback start time according to the preset playback duration of the original advertisement resource; The preset feature includes a plurality of non-advertising playback preset time periods, and the continuous identification of the raw data streams obtained in real time based on the preset features, and obtaining the multiple instant recognition results of the original data stream further includes: according to the current playing time of the original data stream and the plurality of non-advertising playing preset time periods, if the current playing time falls within one of the non-advertising playing preset time periods, determining the non-advertising recognition result as the instant recognition result; The preset feature includes a non-advertising end feature. In the state where the instant recognition result is the non-advertisement recognition result, continuously identify the raw data stream obtained in real time. If it is identified that the original data stream currently contains the non-advertisement end feature, switch the instant recognition result from the non-advertisement recognition result to the advertisement recognition result, wherein, according to the non-advertisement end video feature, continuously identify the original data stream; Switch to the advertisement recognition result, wherein the non-advertisement playback end video feature includes at least one of an image feature and a sound feature, the image feature is a specific subtitle contained in the current video frame of the original data stream, and the sound feature is a specific audio contained in the current audio frame of the original data stream. The advertisement playback method according to claim 1, wherein the non-advertisement playback end feature includes a non-advertisement playback end time, and if it is recognized that the original data stream currently contains the non-advertisement playback end feature, switching the instant recognition result from the non-advertisement identification result to the advertisement identification result includes: according to the non-advertisement playback end time and the current playback time of the original data stream, if the current playback time satisfies the non-advertisement playback end time, switching the instant recognition result from the non-advertisement identification result to the advertisement identification result. The advertisement playing method according to claim 2, wherein the method further includes: determining the end time of the non-advertising playing following the current playing time according to each of the preset non-advertising playing time periods and the current playing time. The advertisement playing method according to claim 1, wherein the preset feature includes a non-advertisement playing start feature, and the method further includes: In the state that the instant recognition result is the advertisement recognition result, if it is recognized that the original data stream currently contains the non-advertisement playing start feature, the instant recognition result is switched from the advertisement recognition result to the non-advertisement recognition result. The advertising playing method according to claim 1, wherein the method further includes: determining the non-advertising starting time following the current playing time according to each of the non-advertising playing preset periods and the current playing time. The advertisement playing method according to claim 1, wherein the preset features include a plurality of preset advertisement playing periods, and the method further includes: if the current playing time falls within any one of the advertisement playing preset periods, and the original advertising resources currently played by the original data stream cannot be determined, updating the original advertising resources and the advertisement features corresponding to the original advertising resources according to the original data stream obtained in real time. The advertising playing method according to claim 4, wherein the non-advertising starting feature includes playing starting video and audio features, and if it is identified that the original data stream currently contains the non-commercial starting feature, switching the instant recognition result from the advertising recognition result to the non-commercial recognition result includes: continuously identifying the original data stream according to the non-commercial starting video feature; if the non-commercial starting feature is currently included in the original data stream, switching the instant recognition result from the advertising recognition result to the non-commercial recognition result. The advertisement playing method according to claim 7, wherein the non-advertisement playing start audio-visual features include at least one of image features and sound features. The advertisement playing method according to claim 1, wherein if the instant recognition result is the advertisement recognition result, outputting a preset replacement data stream includes: According to the current playing time of the original data stream, at least one replacement advertisement resource whose preset playing period satisfies the current playing time is acquired to generate and output the preset replacement data stream. A computer-readable storage medium, where computer instructions are stored on the computer-readable storage medium, and when the computer instructions are executed by a processor, the processor is made to perform the method described in any one of claims 1 to 9. An advertisement playback device, wherein the device includes: an instant identification module, configured to continuously identify raw data streams acquired in real time based on preset features, and obtain multiple instant identification results of the original data streams, wherein the instant identification results include non-advertisement identification results for identifying that the original data stream currently belongs to a non-advertisement playback preset period, or an advertisement identification result for identifying that the original data stream currently belongs to an advertisement playback period; an output control module, for outputting the original data stream when the instant identification result obtained by the instant identification module is the non-advertisement identification result, and when the instant identification module When the instant recognition result acquired by the group is the advertisement recognition result, output a preset replacement data stream; wherein, the preset feature includes each advertisement feature corresponding to each original advertisement resource, and the instant recognition module further includes: according to the advertisement feature identified from the original data stream, determining the original advertisement resource currently played by the original data stream; The instant identification result is switched from the advertising identification result to the non-advertising identification result; wherein, the preset features include a plurality of non-advertising playback preset time periods, and the continuous identification of real-time acquired raw data streams based on the preset features, and obtaining multiple instant recognition results of the original data streams further includes: according to the current playing time of the original data stream and the plurality of non-advertising playback preset time periods, if the When the current broadcast time falls within one of the non-advertisement playback preset periods, the non-advertisement recognition result is determined as the instant recognition result; if the current broadcast time does not fall within any of the non-commercial broadcast preset time periods, the advertisement recognition result is determined as the instant recognition result; and wherein the preset feature includes a non-commercial playback end feature, and when the instant recognition result is the non-commercial recognition result, continuously identify the original data stream obtained in real time, and if it is identified that the original data stream currently contains the non-commercial playback end feature, the instant recognition result is determined by the non-commercial The advertisement recognition result is switched to the advertisement recognition result, wherein, according to the non-advertisement playing end video feature, the original data stream is continuously identified; and if the original data stream currently contains the non-advertisement playing end video feature, the instant recognition result is switched from the non-advertisement recognition result to the advertisement recognition result, wherein the non-advertisement playing end video feature includes at least one of an image feature and a sound feature. audio.

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