200818856 d〇c/〇〇6 九、發明說明： 【發明所屬之技術領域】 本發明是有關於一種通話200818856 d〇c/〇〇6 IX. Description of the invention: [Technical field to which the invention pertains] The present invention relates to a call
在等候電話接通期門去，且特別是有關於一 ㈣期間’播放來電廣告的方法。 【先前技術】 隨著電子科技與通訊技術的Waiting for the call to go to the door, and especially for the method of playing a call advertisement during the period of one (four). [Prior Art] With the technology of electronic technology and communication technology
電話已取代傳統電話，成為目前人的㈣ 要，具’而最近更由料訊網普二口j ;不;及其穩‘經= 清晰流暢的縣品質。卩機巾’都能保持 通訊技術（3G)是目前最新發展出來的通 ^協:’透過綠的無線電傳送技術，能夠將大量數據、 3Γ立^、影像和軟體下載。相較於傳統的GSM系統， G提供更大的傳㈣寬’其傳輸速度能崎到每秒 甜4Kbps〜2Mbps ’因此也提供了行動上網、視訊電話等多 媒體的進階服務。 、基於上述的硬體架構，各家電信業者紛紛推出多媒體 的通話服務，其中又以視訊通話的項目最被看好。透過視 A I面的顯示，使用者可看到對方的表情及動作，不僅可 以％添通話的樂趣，更能夠提升溝通的效率。 然而，除了基本的通話服務外，電信業者仍苦思其他 了增加收益的官道’廣告簡訊即是其中一例，電信聿者结 5 200818856 f.doc/006 if 其他公司’利用發送廣告簡訊的方式，將卢 告散發給電信n者的使 式將廣 目前這種類型的'取廣告㈣益。然而， 型的使用者，並^紐躲各類 此外，目响 人打電話，以逐人㈣做鎌業者）是以專 產品或服務。然而，；==:式’向使用者推鎖 釋清楚，且由於缺乏實體蝴詳細=幫:僅=解 ==’耗時耗力，於此，本發明即是: 對上遠問新發展㈣—種嶄新的通財法。丨疋針 【發明内容】 由在發話相打電話、等候電話接 放由受話方或電信業者預歧置電▲ 方播 者提供魔大的廣告商機。 Hi廣告，而為通訊業 目的是提供-縣電廣告播放方法， 是ΐ提:―種來電廣告播放方法，藉 本發明的再 藉 為達上述或其他目的，本發明 通話裝置撥打電話給第 驟:首先' 、’此方法包括下列步 ° 、個通吼連結訊號至服務 6 200818856編〇〇6 端裝置。接著，服務端梦 多則來電廣告其中之置會根據此通訊連結訊號，選擇 m n以 並傳送這一則來電廣告至第一诵 接i第-通話ί置：裳，放。最後’服務端裴置才會 ΐίϋ電f f、，此方法包括下列步驟··首先， 矛欠踹：罟合达誓通矾連結訊號至服務端裝置。接著，服 2衣^據此通訊連結訊號，選擇多則來電廣告其中 通話穿ΐ播：逆:ΐ來電廣告至第二通話裝置，而由第二 I話衣置播放。攻後，服務 與第二通話裝置之間的通訊=置才θ接通弟一通話裝置 、^ίϊί發明的較佳實施例所述來電廣告播放方法，上 Κ來电廣告係由第一通話裝置或 服務先行設置^ 依π本表明的較佳實施例所述來電廣告播放方法，发 服務端裝置係以隨機選取的方式選擇來或柜 牛來選擇來電廣告，而此選擇條件包括= 括ί用i弟I通話裝置之使用者資料’此使用者資料則包 括使用者之年齡、所在地、職業或是 j擇條件亦可以是提供來電廣告之廣告業者的一卜二 ，照本發明的較佳實施例所述來電廣告播放方法，其 弟通話裝置或第二通話裝置播放來電廣告的期間更 200818856^ oc/006 置或第二通話裝置選擇執行-種互動功 t =互動功能包括料訊息、查看進-步訊息、傳送訊 息或是進行網路購物。 “ 、、口 述之交佳實施例所述來電廣告播放方法，上 廣告、音訊廣告、平面廣告或是文 述之ίΐί，，實施例所述來電廣告播放方法，上 型電腦、ΐ機衣第二通話裝置包括桌上型電腦、筆記 端型手機或個人數位助理手機，而服務 網路伺服ΐ。心者的基地台或是網路通信服務業者的 ㈣^明在通話前即由發話方或受話方在服務端裝置上 =夕則來電廣告，而當發話雜 歧 峨方的通話裝置上播二二： 不僅可打發使用者等候通話的時間，並 J為通汛業者帶來龐大的廣告商機。 易懂為^=之上述和其他目的、特徵和優點能更明顯 明如下 實關，並配合所_式，作詳細說 【貫施方式】 服務電話的步驟均是由發話方撥號，並透過 等待ί:，服務端裝置在轉接電話的過程中，發話方 而專待X財接起電話後，才能__。本發明即利 oc/006 200818856f.d 話之前，2的雜，或者是說受話方接起電 藉以择加、=財錢财的縣裝置上齡廣告訊息， 下特趣。為了使本發明之内容更為明瞭，以 镇本發明確實㈣據以實施的範例。 方法二二依知本發明第-實施例所綠示的來電廣告播放 置明參照圖^本實施例係介紹在第一通話裝 在笛方）撥打電話給第二通話裝置（即受話方）時， 通話襄置上播放來電廣告的詳細步驟。其中，第一 腦、:Η弟—通話裝置例如包括桌上型電腦、筆記型電 t位助理、手機、智慧型手機或個人數位助理手 铖，而不限制其範圍。 壯罢首先^料在第—通話裝置上撥打電話給第二通話 ^ΛΑ此日^第—通話裝置即會傳送—個通訊連結訊號給附 ^、服務端裳置（步驟S11〇)。其中，通訊連結訊號中例 fi括有第—通話裝置及第二通話i置的通話資訊，此通 1貧訊例如是使用者的電話號碼或是網路帳號等，而服務 端裝置例如是電信業者的基地台，或是網路通信服務業者 的網路伺服意即在本實施例巾所謂的通訊連結例如是 由备話方使用手機撥打電話，而透過通訊網路連結至受話 方’或者是使用網路電話（voice 0ver IP，VOIP)軟體撥 打電話，而透過網際網路連結至受話方，本發明不限 範圍。 /' 200818856fd〇c/〇〇6 接著，服務端裝置在接收 訊連結訊號中解讀出發話方的通訊號後，即會從通 中選擇-則來電廣告傳送給第一通二：：以從資料庫 而在第—通雜置上播放（步驟’ 的來電廣告可以是一則視。其中’這裡所謂 是文字廣告，且是由第-通^罢曰訊廣告、平面廣告或 務端裝置所設置者預先連線至服 生活:自己:二置，用者可以將自己的名片、 明不限圍而創造出個性化的來電廣告’本發 值得-提的是’服務端裳置在選擇來電廣告時，可採 隨機方式來決定，此方式的優點是隨著廣告 *'、a加，提供給使用者觀看的來電廣告也更有變化， =能夠為觀看的使用者帶來許多驚喜，保持使用者的新鮮 感。另一種方式則是由服務端裝置依據某些選擇條件來選 ，來電廣告，這些選擇條件例如是第一通話裝置之使用者 資料，例如是使用者的年齡、所在地、職業或是興趣等等。 而由於來電廣告的選擇是採用因人而異的方式，因此往往 可以切合使用者的需求，而提高廣告的實質功效，創造最 的廣告效益。 再者，電信業者也可將此來電廣告服務包裝成一項產 品鎖售給廣告業者，廣告業者必需付費才能夠在來電視訊 中播放來電廣告’而依據廣告業者付費的多寡，其來電廣 200818856^fd〇c/〇〇6 告的播放也會有優先順序之分’亦即每—則來電廣告的 放時間、播放頻率皆不盡相同。由此可知，本發明:來+ 廣告播放方法可為電信業者帶來龐大的廣告利^。 μ電The telephone has replaced the traditional telephone, and it has become the current (four) of the people, and it has recently been replaced by the information network, and it has a clear and smooth county quality.卩 巾 ’ ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” Compared with the traditional GSM system, G provides a larger transmission (four) wide 'its transmission speed can be as good as 4Kbps to 2Mbps per second'. Therefore, it also provides advanced services such as mobile Internet access and video telephony. Based on the above-mentioned hardware architecture, various telecom operators have launched multimedia call services, among which the video call projects are most favored. Through the display of the A I surface, the user can see the expressions and actions of the other party, not only can increase the fun of the call, but also improve the efficiency of communication. However, in addition to basic call services, telecom operators are still pondering other government channels that increase revenue. 'Advertising newsletter is one of them. Telecom Telecommunications 5 200818856 f.doc/006 if other companies use the method of sending advertising newsletters The slogan that will be distributed to the telecommunications n will be widely used in this type of 'advertising (four) benefits. However, the type of user, and the new type of hiding, in addition, the person who calls the person to make a person-by-person (four) is a specialized product or service. However, ;==: the formula 'releases the lock to the user clearly, and because of the lack of physical butterfly detail = help: only = solution == 'time-consuming and labor-intensive, here, the present invention is: (4) - A new method of financing.丨疋 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 【 Hi advertising, and for the purpose of the communication industry is to provide - county electricity advertising method, is to mention: "a kind of call advertising playback method, by the invention of the borrowing for the above or other purposes, the call device of the present invention makes a call to the first step : First, 'This method includes the following steps, an overnight connection signal to the service 6 200818856 compiled 6-terminal device. Then, the server dreams more than the call advertisement. According to this communication link signal, select m n and send this call advertisement to the first one. Finally, the server will only use the following steps: First, the spear owes: the swearing to connect the signal to the server device. Then, according to the communication link signal, select 2 multiple call advertisements, where the call is broadcasted: reverse: ΐ call advertisement to the second call device, and the second I play clothes play. After the attack, the communication between the service and the second communication device is set to θ 接通 接通 弟 弟 一 通话 通话 、 、 、 、 、 、 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明 发明Or the service first setting ^ according to the preferred embodiment of the preferred embodiment of the caller advertisement playing method, the server device selects or randomly selects the incoming call advertisement in a randomly selected manner, and the selection condition includes: User data of the i-phone I device 'This user data includes the user's age, location, occupation or j-conditions. It can also be the one of the advertising providers who provide call advertising. According to the preferred embodiment of the present invention. In the example of the call advertisement playing method, the period during which the younger call device or the second call device plays the call advertisement is more 200818856^ oc/006 or the second call device selects and executes - the interactive function t = the interactive function includes the material message, the view into - Step messages, send messages or make online purchases. ",, dictation, the method of playing the advertisement of the call, the advertisement, the audio advertisement, the print advertisement or the text, the method of playing the advertisement of the call, the upper computer, the second machine The calling device includes a desktop computer, a notebook-type mobile phone or a personal digital assistant mobile phone, and the service network is servo-served. The base station of the heart or the network communication service provider (4) ^ is called by the calling party or the caller before the call. On the server side, the party will call the advertisement, and when the message is sent to the party, the second party will not only send the time for the user to wait for the call, but also bring a huge advertising opportunity for the general practitioner. The above and other purposes, features and advantages of the easy-to-understand ^= can be more clearly demonstrated as follows, and in conjunction with the _-type, the detailed description of the method of service calls is dialed by the calling party and waits ί: The server device in the process of transferring the phone, the caller and the special account to receive the call from X Cai, can only __. The present invention is profit oc / 006 200818856f.d before the words, 2 miscellaneous, or say Receiver In order to make the content of the present invention more clear, the invention is based on the example of the implementation of the present invention. The caller advertisement play shown in the green of the first embodiment of the present invention is described with reference to the figure. In the embodiment, when the first call is placed on the flute side and the call is made to the second call device (ie, the callee), the call is placed on the call. Detailed steps for playing an incoming call advertisement. Among them, the first brain: the younger brother-call device includes, for example, a desktop computer, a notebook-type electric t-station assistant, a mobile phone, a smart phone, or a personal digital assistant handcuff without limiting its scope. First, the first call is made on the first call device to make a call to the second call. ^ This day ^ the first call device will transmit a communication link signal to the attached ^, the server is placed (step S11 〇). In the communication link signal, the example fi includes the call information of the first call device and the second call, and the pass message is, for example, a user's phone number or a network account, and the server device is, for example, a telecommunication provider. Base station Or the network communication service provider's network servo means that the so-called communication link in the embodiment is, for example, that the standby party uses the mobile phone to make a call, and the communication network connects to the called party' or uses the Internet phone (voice) The 0ver IP, VOIP) software makes a call and connects to the called party via the Internet. The invention is not limited. /' 200818856fd〇c/〇〇6 Next, the server device interprets the originating party in the received signal link signal. After the communication number, it will be selected from Tongzhong - then the caller advertisement will be sent to the first pass two:: to play from the database and on the first pass (the step 'call advertising can be a view. Which 'here called It is a text advertisement, and it is pre-wired to the service life by the person set up by the first-passing, the advertisement, the print advertisement or the service device: self: two sets, the user can set his own business card, Create a personalized caller advertisement 'This is worth mentioning' is that the service server is set to choose the caller advertisement, which can be determined in a random way. The advantage of this method is that it is provided with the advertisement*', a plus The caller advertisements watched by users are also more varied. = It can bring many surprises to the users who watch, and keep the user fresh. Another way is that the server device selects the call advertisement according to certain selection conditions, such as the user data of the first call device, such as the user's age, location, occupation or interest, and the like. Since the choice of call advertisements is different from person to person, it can often meet the needs of users, and improve the substantive effect of advertisements to create the most advertising benefits. In addition, the telecom operators can also package this call advertising service into a product lock for the advertising industry, the advertising industry must pay to be able to play the call advertisement in the TV news, and according to the amount of payment by the advertising industry, its call is wide 200818856^fd The playback of 〇c/〇〇6 will also have a priority order, that is, every time, the time and frequency of the call advertisements will be different. It can be seen that the present invention: the + advertising playback method can bring huge advertising benefits to the telecommunications industry. μ electricity
最後，服_裝置會觸此來電廣告ϋ放 驟S140)。等到來電廣告播放完畢時，服務端裂置才合ς 通第-通話裝置與第—通話裝置之間的通訊連結 S150)。其中，若受話方遲遲未接通電話時，服務端^晋 可持縯地發达不同的來電廣告或是重複發送相同命声 告給第一通話裝置，本發明不限定其範圍。 兒尹' 此外’電信業者可以在與使用者簽訂合約時 出來電廣告服務供使时選擇，_降低通話㈣^ 時段通話免費等手段（即，收看來電廣告 紅 ，）’提供制者選擇所需的來電廣告服務/ =用= 在打電話的同時’能夠從來電廣告中獲史= 訊，創造使用者與電信業者雙臝的局面。 而的貝 Ά二實施例 伞赞啊之第二實: 提供盆雜雜心Γ ㈣方觀看㈣廣告時， 應用乾圍’以下即介紹此方法的詳細步驟： 的 置（即發財）魏通__打第—通話裂 二，在第—通話裝置上播放來電廣^:^由7 通话裝置的使用者選擇執行互動功能。且了由弟 11 2 Ο Ο818856屺d〇c/〇〇6 首先在電信業者的資料庫中設置多則來電廣 S21〇) ’其中這些來電廣告可以是由受話方ϋ j 信業者的廣s，献電信業者提供的客製化廣st: 由第三者（廣告業者）提供之廣S，本發明 匕 傳對象、種類及數目。 fj/、上 在來電廣告設置完成後’當有使用者利用第 置撥打電話給第二通話裝置，此時第—通話I置即會傳^ 一個通§fl連結訊號給附近的基地台（步驟幻2〇)。立、 此通訊連結訊號中包括有第一通話裝置及 壯、二 電話號碼。 ㊉-逋話衣置的Finally, the service_device will touch the incoming call advertisement ϋS140). When the caller advertisement is finished, the server splits the communication link between the first-call device and the first-talk device (S150). If the caller is not connected to the call, the server may perform a different call advertisement or a repeat call to the first call device, and the present invention is not limited in scope.儿尹' In addition, the 'telecom operators can choose the electricity advertising service when they sign the contract with the user, _lower the call (four)^ the time call is free, etc. (ie, watch the call advertisement red), 'provide the maker to choose Call Advertising Service / = Use = While on the phone, 'can get a history from the caller ID, creating a situation where users and telecom operators are naked. And the second example of the beigu two embodiment umbrella praise: provide pots and miscellaneous Γ (four) side view (four) when advertising, apply dry circumference 'The following is the detailed steps of this method: set (ie, get rich) Wei Tong _ _ call the first - call split 2, play the call on the first - call device wide ^: ^ by the user of the 7 call device to choose to perform interactive functions. And the younger brother 11 2 Ο Ο 818 856 屺 d 〇 〇〇 〇〇 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先 首先The customization provided by the telecom operators: The scope, type and number of rumors provided by the third party (advertiser). Fj/, after the caller ID setting is completed, 'When a user makes a call to the second call device by using the first call, the first call will be sent to the nearby base station (steps). Fantasy 2〇). The communication link signal includes the first call device and the Zhuang and II phone numbers. Ten-speaking clothes
基地台在接收通訊連結訊號後，即會從通訊連社 中解讀出受話方的電話號碼’而據以從資料庫巾選^來二 廣告傳送給第一通話裝置（步驟S23〇)，而由第一通話= 置播放（步驟S240)。其中，來電廣告的選擇方式是基= 發話方的喜好岐，也就是說，#基地台魏到通訊= 訊，時，即先連線到電信業者的資料庫中搜尋發話方的^ 本資料’而魏發話方的興趣（娜是打籃球），此時^ 可依據這個興趣，而在資料庫中搜尋相關的來電廣例 如是籃球鞋的廣告），最制將此廣告當作來電廣:發送 給發話方收看，而能夠達到順應使用者愛好的功效。X 另外，在第-通話裝置播放來電廣告的同時，還 測使用者是否選擇使用互動功能（步驟S25G)，-旦^話 方選擇使用互動魏，則由第-通雜置執行此互動 (步驟S260)，此互動功能例如 12 200818856^/〇06 訊息、傳送訊息或是進行網路購物等。舉例來說，假設在 第一通話裝置上播放的是電影的預告片，則發話方在觀賞 此預告片後若想要去電影院看時，即可透過網路連結至電 影院的網路講票系統，訂購電影票，而此訂購金額可直接 併入使用者的電信費用帳單，可省去填寫付款資料的繁複 程序’非常便利；此外，若在第一通話裝置上播放的是某 家商店的開幕文宣，則發話方即可連結到此商店的網頁， 並進一步下載、儲存或列印此商店在開幕期間的折價卷， _ 相當方便。 另一方面，若發話方沒有選擇執行互動功能，則第一 通話裝置將會持續播放來電廣告，並判斷來電廣告是否播 放完畢上步驟S270)，待來電廣告播放完畢後，才由基地 台接通第一通話裝置與第二通話裝置之間的通訊連結，開 啟視汛通話或語音通話（步驟S280)。 第三實施斜 本發明之第三實施例則同樣是由第一通話裝置（即發 籲 =)撥=電話給第二通話農置（即受話方），但來電廣 口疋改在第一通話裝置上播放，以下即介紹此方法的詳細 步驟· 、、是依照本發明較佳實施例所繪示的來電廣告播放 〃一#圖明參照圖3，在本實施例中，首先由使用者 置上撥打電話給第二通話裝置，此時第-通 W㈣卩會傳送—個通訊連結訊號給附近的服務端裝置 '310)。其中，如同第一實施例所述，通訊連結訊 13 200818856td〇c/〇〇6 ίΐΐί 通雜置及第二通話裝置之使用者的電話 Κ或=路帳號’而服務端裝置則例如是電信業者的基 =4⑽路通信服務業者的網路舰器，而不限制其 訊連2:號通訊連結訊號後，即會從通 中選擇-聰方的通話資訊，而據峨資料庫 而*筮1^廣〇傳迭給第二通話裝置（步驟S320)， 判斷此二ίϊ:放(步驟S330)。最後服務端裝置會 話裝置之間的通訊第—通話裝置與第二通 實施例相同或相似，、、^m)。以上步驟均與第一 明，故在此不再贅述/、评細内谷均已於第一實施例說 然而’值得—提的是，本 也可以根據發話方的通話資訊，選二㈡:二 話方收看。舉例來說，假設發話方 務端裝置，並要求其所屬::二=象廣告放置於服 及所服務的公司。η 、 矛力^震置中記錄其職業 # ± 口。因此，每當這個公司的員工要打電話終 的公司形象廣告發送給受 =屬的以’將對應 的曝光度，且_讓受打+不但可以增添此公司 彼此之卩聽通的便=方了料財的侧背景，促進 第四實施例 14 200818856 tvvf.d〇c/〇〇6 提供ii明之第四實施例則是在受話方觀看來電廣化 例「進用互動功能，本實施例㈣應第:實施 二步介紹使用互動功能的詳細步驟：“ 方法i程Ϊ依=第4四示的來電廣告播放 置(即發話方)使用網路電當第-通話裝 志在第二通話裝置t 能。 了心―通钱置的制者選擇執行互動功 制其上傳對象、麵及數目。之廣口，本發明並不限 在來電廣告設置完成後，當有使用者利用第一通 置撥打電話給第二通話裝置時，第一通話裝置即合傳送二 個通訊連結訊號給附近的網路伺服器（步驟S42〇)曰。1 此通訊連結訊號中包括有第一通話震置及第置的 網路帳號。 》衣1即 網路伺服器在接收通訊連結訊號後，即會從通訊連莊 訊號中解讀出受話方的網路帳號，而據以從資料庫°中選^ 來電廣告傳送給第一通話裝置（步驟S430)，而由第一通 話裝置播放（步驟_)。其中’來電廣告的選擇方式是 基於受話方的喜好而定，也就是說，當基地台接收到通訊 15 .vf.doc/006 200818856 到網路通信服務業者的資料庫中搜 而能夠根據發話方的興趣及需要， 連結訊號時，即先連線 哥發話方的基本資料， 選定合適的來電廣告。 另^ ’在第二通話裝放來電廣告關時，還會備 則用7C否選擇使用互動功能（步驟S45〇)(同樣地，、After receiving the communication link signal, the base station will interpret the telephone number of the called party from the communication company, and accordingly, the advertisement is transmitted from the database towel to the first communication device (step S23〇), and The first call = set play (step S240). Among them, the choice of call advertising is based on the preference of the caller, that is, when the base station Wei Wei communication = news, it is first connected to the telecom operator's database to search for the utterer's ^ this information' And Wei's interest in the party (Na is playing basketball), at this time ^ can be based on this interest, and in the database to search for relevant calls, such as basketball shoes advertising), the most system to make this advertisement as a caller: send It can be viewed by the Talker, and it can achieve the effect of complying with the user's preferences. X In addition, while the first-call device plays the call advertisement, it also measures whether the user chooses to use the interactive function (step S25G), and if the party chooses to use the interactive Wei, the interaction is performed by the first-pass miscellaneous (step S260), this interactive function is, for example, 12 200818856^/〇06 message, sending a message or doing online shopping. For example, if a trailer of a movie is played on the first communication device, the Talker can connect to the cinema network ticketing system through the Internet if he wants to go to the cinema after viewing the trailer. Order a movie ticket, and the order amount can be directly incorporated into the user's telecom bill, which saves the complicated procedure of filling in the payment information' very convenient; in addition, if the first call device is playing on a certain store In the opening ceremony, the caller can link to the store's webpage and further download, store or print the discount roll of the store during the opening period, _ quite convenient. On the other hand, if the calling party does not choose to perform the interactive function, the first calling device will continue to play the incoming call advertisement, and judge whether the incoming call advertisement has been played. Step S270), after the caller advertisement is finished, the base station is connected. The communication link between the first communication device and the second communication device starts a video call or a voice call (step S280). The third embodiment of the present invention is also the third embodiment of the invention by the first call device (ie, calling =) dialing = call to the second call farmer (ie, the callee), but the caller tampering in the first call The device is played on the device, and the detailed steps of the method are described below. The caller advertisement is displayed according to the preferred embodiment of the present invention. Referring to FIG. 3, in this embodiment, the user first sets The call is made to the second call device, and at this time, the first communication (T) will transmit a communication link signal to the nearby server device '310). Wherein, as described in the first embodiment, the communication link 13 200818856td〇c/〇〇6 ΐΐ 通 及 及 及 及 及 及 及 = = = = 使用者 使用者 使用者 使用者 第二 第二 第二 第二 第二 第二 第二 第二 第二 第二 第二 第二 第二 第二The base=4(10) communication service provider's network ship, without limiting its CyberLink 2: communication link signal, will select the call information from Tongzhong-Congfang, and according to the database, *筮1 The vast number is transmitted to the second communication device (step S320), and it is judged that the second call is placed (step S330). Finally, the communication between the server devices of the server device is the same as or similar to that of the second embodiment, ^m). The above steps are the same as the first one, so I will not repeat them here. The evaluation of the inner valley has been said in the first embodiment. However, it is worthwhile to mention that this book can also select two (two) according to the call information of the utterer: Two parties to watch. For example, suppose the Talker device is asked to belong to: 2 = Like the advertisement placed in the service and the company being served. η, spear force ^ shock in the record of its occupation # ± mouth. Therefore, whenever the company’s employees want to call the company’s image advertisement, they will be sent to the recipient’s account to 'receive the corresponding exposure, and _ let the hit + not only add the company’s mutual hearing. The background of the financial side, promoting the fourth embodiment 14 200818856 tvvf.d〇c/〇〇6 Providing the fourth embodiment of the ii is to view the caller's broadening example in the caller's "incoming interactive function, this embodiment (four) Should be: implementation of the two steps to introduce the use of interactive functions in detail steps: "Method i Cheng Yi = the fourth call of the call advertising play (ie, the caller) use the network electricity when the first - call installed in the second call device t can. The maker of the heart-passing money chooses to perform interactive functions on the object, face and number of uploads. In the wide mouth, the present invention is not limited to the completion of the caller ID setting. When a user makes a call to the second call device by using the first through device, the first call device transmits two communication link signals to the nearby network. The route server (step S42 〇) 曰. 1 This communication link signal includes the first call and the first network account. 》Apparel 1 means that after receiving the communication link signal, the network server will interpret the network account of the recipient from the communication link, and accordingly select the call advertisement from the database to transmit to the first call device. (Step S430), and played by the first call device (step_). The choice of 'call advertising' is based on the preferences of the recipient, that is, when the base station receives the communication 15 .vf.doc/006 200818856 to the network communication service provider's database, it can be based on the utterer's Interests and needs, when connecting the signal, first connect the basic information of the brother-speaking party and select the appropriate call advertisement. In addition, when the second call is placed in the advertisement of the call, the 7C is selected to use the interactive function (step S45〇) (samely,
f使用互動功_部份已在第三實施射描述，此實施例 疋用以進步▲述互動功能的部份），—旦受話方選擇使用 互動力月b則由第二通話裝置執行此互動功能（步驟 S460) ’此互動功能例如是儲存訊息、查看進—步訊息、 傳送訊息或是進行網路購物等。舉娜說，假設發話方是 個保險么3的業務貞，*在第二通話裝置上播放的則是 該保險公⑽新推㈣紐產品。當受話方觀翻此保險 的來電廣告時’若有興趣的話，即可選擇互動功能，進入 此保險公司的網頁查詢相關資訊，或是在看完來電廣告 後，選擇接聽來電，而直接向業務員詢問問題或索取相關 貧m，，當方便。由此可知’本發明之來電廣告播放方法 二藉由，質上看得見、會動的來電廣告來引起使用者的注 意’同時又提供進階的互動服務供使用者選擇利用，因此 能夠大幅地提升廣告的實質功效。 另一方面，若發話方沒有選擇執行互動功能，則第一 通話裝置將會持續播絲電廣告，並判 放完ΐ (步驟柳），待來電廣告播放完畢後，、才由網路 舰裔接通 通話裝置與第二通話裝置之間的通訊連 結，開啟視訊通話或語音通話（步驟以8〇)。 16 j.doc/006 200818856 值知提的疋’上述實施例中均是說明使用者在打 話’等候電話接通的期間撥放廣告，但_以限定本發明， 當使用者傳送電子郵件給對方時，也可以在本 對方的通話裝置上播放廣告，而增添收發簡訊及電子郵件 的樂趣。 氧綜上所述’本發明之來電廣告播放方法至少具有下列 優點· 1·使㈣訊、音訊、平面及文字等多樣化的來電廣告， 月匕夠引起使用者的興趣，增加通話的樂趣。 2. 針對使財的年齡、所在地、職業及興趣等 訊提供合適的來電廣告，因此可以切合使用者的需求提 升廣告效益。 3. 提供網路購物、連結網頁等進階的互動功能， $隨心所欲的透過此來電廣告取得所需的f訊及服務， 運f的也增加這些加值服務的實用性。 〜雖然本發明已以較佳實施例揭露如上，然其並非用以 =本發明，,任何熟習此技#者，在不脫離本發明之 圍内’當可作些許之更動與麟，因此本發明之 乾圍當視後附之申請專利範圍所界定者為準。 【圖式簡單說明】 圖1是依照本發明第一實施例所繪示的來電廣告播放 方法流程圖。 圖2疋依照本發明第二實施例所緣示的來電廣告播放 方法流程圖。 17 200818856 L W / V/ i vv f.doc/006 圖3是依照本發明第三實施例所繪示的來電廣告播放 方法流程圖。 圖4是依照本發明第四實施例所繪示的來電廣告播放 方法流程圖。 【主要元件符號說明】 S110〜S150 :本發明第一實施例所繪示的來電廣告播 放方法之各步驟 S210〜S280 :本發明第二實施例所繪示的來電廣告播 放方法之各步驟 S310〜S350 :本發明第三實施例所繪示的來電廣告播 放方法之各步驟 S410〜S480 :本發明第四實施例所繪示的來電廣告播 放方法之各步驟f uses interactive work _ part has been described in the third implementation, this embodiment is used to improve the part of the interactive function, and the caller chooses to use the interactive force month b to perform this interaction by the second call device Function (step S460) 'This interactive function is, for example, storing a message, viewing a step-by-step message, transmitting a message, or making an online purchase. Ms. Na said that if the Talker is a business 贞 3, the * on the second call device is the new (4) new product. When the caller views the call advertisement of this insurance, if you are interested, you can select the interactive function, enter the insurance company's webpage to inquire about relevant information, or after watching the call advertisement, choose to answer the call, and directly to the business. Ask questions or ask for relevant poverty, when convenient. Therefore, it can be seen that the method 2 of the present invention for the advertisement of the incoming call advertisements causes the user's attention by the qualitatively visible and moving call advertisements, and at the same time provides an advanced interactive service for the user to select and utilize, so that the user can greatly Improve the physical effectiveness of advertising. On the other hand, if the Talker does not choose to perform the interactive function, the first call device will continue to broadcast the online advertisement, and will be sentenced to release the ΐ (step willow), after the call advertisement is finished, Turn on the communication link between the call device and the second call device, and turn on the video call or voice call (step 8). 16 j.doc/006 200818856 The value of the above is described in the above embodiments, which means that the user dials the advertisement during the call waiting for the call to be connected, but _ to limit the invention, when the user sends an email to When the other party is playing, you can also play advertisements on the other party's call device, and add fun to send and receive newsletters and emails. In the above, the call advertisement playing method of the present invention has at least the following advantages: 1. To make a variety of call advertisements such as (four) news, audio, plane and text, the moon is enough to attract the user's interest and increase the fun of the call. 2. Provide appropriate call advertisements for the age, location, occupation and interests of the wealth, so that the user's needs can be improved to improve the advertising efficiency. 3. Provide advanced interactive functions such as online shopping and link webpages. You can get the required information and services through this call advertisement, and increase the practicality of these value-added services. Although the present invention has been disclosed in the above preferred embodiments, it is not intended to be used in the present invention, and any person skilled in the art may make a slight change to Lin without departing from the scope of the present invention. The scope of the invention is defined by the scope of the patent application. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a flow chart showing a method for playing an incoming call advertisement according to a first embodiment of the present invention. Figure 2 is a flow chart showing the method of playing an incoming call advertisement according to the second embodiment of the present invention. 17 200818856 L W / V / i vv f.doc / 006 Figure 3 is a flow chart of a method for playing an incoming call advertisement according to a third embodiment of the present invention. 4 is a flow chart of a method for playing an incoming call advertisement according to a fourth embodiment of the present invention. [Description of main component symbols] S110~S150: Steps S210 to S280 of the method for playing an incoming call advertisement according to the first embodiment of the present invention: steps S310 of the method for playing an incoming call advertisement according to the second embodiment of the present invention S350: Steps S410 to S480 of the method for playing an incoming call advertisement according to the third embodiment of the present invention: steps of the method for playing an incoming call advertisement according to the fourth embodiment of the present invention
1818