KR20220111103A - Method for providing commerical replay service - Google Patents

Abstract

A method for providing an advertisement replay service is provided, comprising the steps of receiving a call from a user terminal, recognizing an advertisement keyword uttered by the user terminal, inserting a link to an advertisement content previously mapped to the advertisement keyword and stored in a message generating and transmitting to the user terminal, and when the user terminal selects a link of the advertisement content, the step of outputting the advertisement content from the user terminal.

Description

How to provide advertisement replay service {METHOD FOR PROVIDING COMMERICAL REPLAY SERVICE}

The present invention relates to a method of providing an advertisement replay service, and provides a method for receiving a link by calling a phone number displayed on an advertisement screen and outputting advertisement content based on cross-media.

With the recent diversification of advertising media, the execution rate of Cross-Media Advertising, which conducts both broadcasting and digital advertising, is increasing. Cross-media advertising is defined as a case in which there is more than one media platform used for brand content-related communication. Combination of homogeneous media refers to advertisement execution in the same medium such as TV and TV; combination of heterogeneous media refers to advertisement execution in combination between other media such as TV and the Internet. say In the digital age, cross media is frequently used to mean simultaneously executing broadcast advertisements on TV, the representative of traditional media, and digital advertisements as a new media, by combining heterogeneous media. According to a study that revealed the effect of cross-media advertising between TV, a traditional media and YouTube, a digital media, the efficiency of reaching target GRP (Gross Rating Points) was higher when advertising was executed in conjunction with TV and YouTube compared to TV alone for a specific brand. turned out to be elevated.

At this time, a method for customizing the viewer when advancing using cross media was researched and developed. Korean Patent Publication No. 2020-0110035 (published on September 23, 2020) and Korean Patent No. In the announcement on June 11, 2014), after specifying an advertisement target from the advertiser terminal, it is registered with the server, and the server transmits advertisement information to the advertising device through the interactive set-top box, and the user terminal connected to the same network as the interactive set-top box. When shaking is detected, the server transmits advertisement information to the user terminal, the server identifies the user by searching the IMEI of the user terminal in the database, searches the advertisement information transmitted to the interactive set-top box, and sends the advertisement information to the user terminal A configuration for transmitting and transmitting all advertisements designated as targets based on the user information of the user terminal together to the user terminal, and when receiving a call from the user terminal, extracting the advertisement database based on the user information and sending the extracted advertisements to the user terminal Each configuration is disclosed for paying a reward, which is an advertisement reward, when displayed on the user terminal while transmitting the .

However, in the former case of the above configuration, the set-top box must be able to detect the shaking of the user terminal as a two-way set-top box, and if it is in a network that is not the same as the set-top box, the advertisement information does not reach the user terminal no matter how much the user terminal is shaken. does not In addition, since not only the advertisements desired by the user terminal are provided, but all advertisements targeted based on the information of the user terminal are provided, the user receives unwanted information, ie, advertisements such as spam, as a bonus. In the latter case as well, when a call is made, all advertisements suitable for user information are extracted and transmitted to the user terminal, so the user has to spend data, time, and energy for too much undesired information. Accordingly, research and development of a platform that allows users to easily view only the advertisements they want within the cross-media advertisement platform is required.

In one embodiment of the present invention, when outputting advertisement content, a phone number is inserted and output is set, and when an advertisement keyword is uttered by sending a call from a user terminal, an advertisement link previously mapped with the advertisement keyword is connected. By generating a message containing By doing so, it is possible to provide a method of providing an advertisement replay service, which can minimize unnecessary advertisements and prevent advertisements from becoming spam. However, the technical task to be achieved by the present embodiment is not limited to the technical task as described above, and other technical tasks may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention includes the steps of receiving a call from a user terminal, recognizing an advertisement keyword uttered by the user terminal, and pre-mapped to the advertisement keyword It includes the steps of inserting a link to the stored advertisement content, generating a message and transmitting the message to the user terminal, and when the user terminal selects the link of the advertisement content, the advertisement content is output from the user terminal.

Another embodiment of the present invention transmits a call to a phone number displayed on at least one medium, utters an advertisement keyword of advertisement content, receives a message including a link for outputting advertisement content, and the link A user terminal that outputs advertisement content after accessing it through a link, a receiver that receives a call from the user terminal, a recognition unit that recognizes an advertisement keyword spoken by the user terminal, and an advertisement previously mapped to the advertisement keyword and stored An advertisement replay service providing server including a transmission unit for inserting a link of content to generate a message and transmitting the message to a user terminal, and an output unit for outputting the advertisement content from the user terminal when a link of advertisement content is selected in the user terminal. include

According to any one of the above-described problem solving means of the present invention, when the advertisement content is output by inserting a phone number to be output, and by sending a call from the user terminal to voice the advertisement keyword, the advertisement keyword and By generating a message including a pre-mapped and connected advertisement link, transmitting it to the user terminal, and outputting the advertisement content using the advertisement link in the user terminal, the user wants advertisement without wasting time and money for infrastructure construction It is possible to minimize unnecessary advertisements and prevent advertisements from becoming spam by allowing only receiving and outputting.

1 is a view for explaining an advertisement replay service providing system according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an advertisement replay service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which an advertisement replay service according to an embodiment of the present invention is implemented.
5 is a flowchart illustrating an advertisement replay service providing method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. However, the present invention may be embodied in various different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is "connected" with another part, this includes not only the case of being "directly connected" but also the case of being "electrically connected" with another element interposed therebetween. . Also, when a part "includes" a certain component, it means that other components may be further included, rather than excluding other components, unless otherwise stated, and one or more other features However, it is to be understood that the existence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded in advance.

The terms "about," "substantially," and the like, to the extent used throughout the specification are used in or close to the numerical values when manufacturing and material tolerances inherent in the stated meaning are presented, and are intended to enhance the understanding of the present invention. To help, precise or absolute figures are used to prevent unfair use by unscrupulous infringers of the stated disclosure. As used throughout the specification of the present invention, the term "step of (to)" or "step of" does not mean "step for".

In this specification, a "part" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. In addition, one unit may be implemented using two or more hardware, and two or more units may be implemented by one hardware. Meanwhile, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors. Thus, as an example, '~' denotes components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

In this specification, some of the operations or functions described as being performed by the terminal, apparatus, or device may be performed instead of in a server connected to the terminal, apparatus, or device. Similarly, some of the operations or functions described as being performed by the server may also be performed in a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the terminal's unique number or personal identification information, which is the identification data of the terminal. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining an advertisement replay service providing system according to an embodiment of the present invention. Referring to FIG. 1 , the advertisement replay service providing system 1 may include at least one user terminal 100 , an advertisement replay service providing server 300 , and at least one cross-media platform 400 . . However, since the advertisement replay service providing system 1 of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

At this time, each component of FIG. 1 is generally connected through a network (Network, 200). For example, as shown in FIG. 1 , at least one user terminal 100 may be connected to the advertisement replay service providing server 300 through the network 200 . In addition, the advertisement replay service providing server 300 may be connected to at least one user terminal 100 and at least one cross-media platform 400 through the network 200 . In addition, at least one cross-media platform 400 may be connected to the advertisement replay service providing server 300 through the network 200 .

Here, the network refers to a connection structure in which information exchange is possible between each node, such as a plurality of terminals and servers, and an example of such a network includes a local area network (LAN), a wide area network (WAN: Wide Area Network), the Internet (WWW: World Wide Web), wired and wireless data communication networks, telephone networks, wired and wireless television networks, and the like. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi (Wi-Fi) , Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC ( Near-Field Communication) networks, satellite broadcast networks, analog broadcast networks, Digital Multimedia Broadcasting (DMB) networks, and the like are included, but are not limited thereto.

In the following, the term at least one is defined as a term including the singular and the plural, and even if at least one term does not exist, each component may exist in the singular or plural, and may mean the singular or plural. it will be self-evident In addition, that each component is provided in singular or plural may be changed according to embodiments.

The at least one user terminal 100 sends a call using a web page, an app page, a program or an application related to the advertisement replay service, and after uttering the advertisement keyword, a link capable of outputting the advertisement content message, For example, it may be a user terminal that outputs advertisement content by accessing a link after receiving the SMS.

Here, the at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop. In this case, the at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100, for example, as a wireless communication device that guarantees portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smartphone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

The advertisement replay service providing server 300 may be a server that provides an advertisement replay service web page, an app page, a program, or an application. And, the advertisement replay service providing server 300 is a server that relays advertisement content to at least one cross-media platform 400, and inserts the advertisement replay phone number and advertisement keyword on the advertisement screen to output the advertisement content. can be Also, the advertisement replay service providing server 300 may be a server that maps and stores at least one advertisement content and at least one advertisement keyword, and also maps and stores a link to which at least one advertisement content is uploaded. After receiving the call from the user terminal 100, the advertisement replay service providing server 300 receives the voiced advertisement keyword, converts it into STT (Speech to Text) text, and then maps the advertisement keyword and pre-mapped it. It may be a server that generates a text message including the stored link and transmits it to the user terminal 100 . In addition, the advertisement replay service providing server 300 may be a server that outputs advertisement content by accessing the link when the user terminal 1000 selects a link in the text message.

Here, the advertisement replay service providing server 300 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop.

The at least one cross-media platform 400 may be a platform including a TV, a signage, etc. that output advertisement content using a web page, an app page, a program or an application related to an advertisement replay service. The cross-media platform 400 may be a platform that inserts and transmits an advertisement replay phone number and advertisement keyword when receiving and outputting advertisement content from the advertisement replay service providing server 300 . In this case, the first media of the cross media is TV or signage, and the second media is the user terminal 100 .

Here, the at least one cross-media platform 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, navigation, a laptop equipped with a web browser, a desktop, and a laptop. In this case, the at least one cross-media platform 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The at least one cross-media platform 400 is, for example, a wireless communication device that guarantees portability and mobility, such as navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), and Personal Digital Cellular (PDC). , PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband) Internet) terminals, smartphones, smart pads, tablet PCs, etc. may include all types of handheld-based wireless communication devices.

2 is a block diagram for explaining an advertisement replay service providing server included in the system of FIG. 1 , and FIG. 3 is a block diagram for explaining an embodiment in which the advertisement replay service according to an embodiment of the present invention is implemented It is a drawing.

Referring to FIG. 2 , the advertisement replay service providing server 300 includes a receiving unit 310 , a recognition unit 320 , a transmission unit 330 , an output unit 340 , a media management unit 350 , and a list unit 360 . ), a main component 370 , a paid advertisement unit 380 and a distribution unit 390 .

The advertisement replay service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one user terminal 100 and at least one cross-media platform 400 replays advertisements. When transmitting a viewing service application, program, app page, web page, etc., at least one user terminal 100 and at least one cross-media platform 400, the advertisement replay service application, program, app page, web page The back can be installed or opened. In addition, the service program may be driven in at least one user terminal 100 and at least one cross-media platform 400 by using a script executed in a web browser. Here, the web browser is a program that enables the use of a web (WWW: World Wide Web) service, and refers to a program that receives and displays hypertext written in HTML (Hyper Text Mark-up Language), for example, Netscape. , Explorer, Chrome, and the like. In addition, the application means an application on the terminal, for example, includes an app (App) running on a mobile terminal (smartphone).

Referring to FIG. 2 , the receiver 310 may receive a call from the user terminal 100 . For example, an advertisement for an LG Rollable Phone was sent out on the TV, and in the advertisement for the LG Rollable Phone, “Go to Advertisement 1636 Call Rollable Phone” was written, and the user could see a rollable phone that said that the smartphone screen grew smaller or larger at will. The user can press the "1636+Call" button when they want to see the advertisement once more because they are curious or want to see people's reactions to the rollable phone.

The recognition unit 320 may recognize the advertisement keyword spoken by the user terminal 100 . For example, suppose a user sees an advertisement for Samsung's Bot Handy, a robot that can use human hands, and presses the "1636 + Call" button because he wants to see it one more time or to learn more about it. , the server does not know what advertisement the user terminal 100 saw and made a call. Accordingly, it is necessary to know what advertisement the user of the user terminal 100 wants. After a call, "bot handy" is written, and when the user utters "bot handy", bot handy is an advertisement keyword, so the user can understand what advertisements they want.

The transmission unit 330 may generate a message by inserting a link of advertisement content that has been previously mapped to an advertisement keyword and transmitted to the user terminal 100 . At this time, the advertisement content is output to the cross media, that is, at least two media. If the advertisement viewed by the user was viewed on TV, which is the primary media, the advertisement content uploaded to the link is online media, which is the secondary media posted on an online page or an app page. In this case, if the first media and the second media are different, various crossovers such as TV, social media, and web pages are possible. Accordingly, in the above example, the link transmitted to the user terminal 100 may be a web page, an app page, social media, or an application through which advertisement content can be viewed again, rather than a link to the TV. Accordingly, the user of the user terminal 100 sees the advertisement on the TV once and then uses the user terminal 100 again to view the advertisement. In this case, the message may be a text message that is an SMS, but it does not exclude using at least one type of messenger, for example, a messenger such as KakaoTalk.

The output unit 340 may output the advertisement content from the user terminal 100 when a link of the advertisement content is selected in the user terminal 100 . Since the advertisement content has already been uploaded, it may not be real-time streaming, but may be general streaming. At this time, if you see the advertisement of the device B of the brand A, the previous advertisement, that is, the latest advertisement of the device B to the previous advertisement may be listed to be viewed together. When a link of advertisement content is selected from the user terminal 100 in the output unit 340, when the advertisement content is output from the user terminal 100, a like icon, a dislike icon, and a share icon in the page where the advertisement content is output , any one or a combination of at least one of a comment icon, an event participation icon, and an advertisement improvement opinion icon may be output. Through this, it is possible to obtain various information such as the user's feeling, preference, and user's emotions (negative, neutral, positive) through comments.

<Fake Fake Comments Filtering>

At this time, Opinion Spam refers to the act of creating public opinion within the community by the intention of a specific group in the online community. can affect Opinion spam appears in various forms, such as writing comments on unused products, manipulating the reputation of posts through retweets, etc., and signing up to manipulate the number of members on a specific site. is being done for a purpose. To this end, we learn an artificial intelligence algorithm that generates fake comments using LSTM (Long Short-Term Memory) so that we can start and remove comment spam as a preprocessing for analyzing comments, and remove comments or comments similar to the output. You can do the pre-processing while doing it.

Comments, accounts, and reputations created by the crowdsourcing service are concentrated at a specific time and have similar word distribution to comments made by real users. These characteristics make it difficult to classify whether comments made by crowdsourcing service users or actual comments based on comments alone. Determination using only comments makes it possible to more effectively and quickly respond to intentional attacks on sellers' products or services by fake comments on a commenting platform where the seller's reputation is influenced by user comments. The comment generation model trains the LSTM model with the comment corpus obtained through web crawling. After that, it goes through the process of substituting specific words to improve the quality of comments. The reason for carrying out this process is that in comments made using artificial neural networks, elements of sentences such as nouns frequently do not match the context of the entire sentence.

Unrelated words in a sentence may reduce the quality of the generated sentence, and it may be clearly shown that it is a machine-generated sentence, and a comment simply generated using an artificial neural network may not contain the content of the targeted product or service. For this reason, an alternative process can be added after the initial sentence creation. The word replacement process trains the Word2Vec model with the comment corpus generated from the LSTM model, and uses the trained Word2Vec model to obtain a keyword-like corpus. In order to prevent the case where the word corpus obtained in this process is a typo, the word corpus obtained from the metadata is compared with the replacement word, and words showing similarity above a certain level are replaced with words from the metadata corpus, and words refined through the metadata corpus is replaced with the corresponding word in the comment created through the LSTM model trained in Word2Vec.

Among the algorithms, the similarity_Word2Vec function compares and outputs the similarity of two input words using the learned Word2Vec. Similarity_Word2Vec, which finds words related to keywords, quantifies the meaning of words as vectors while the Word2Vec model learns the meanings between words. Since the words are scattered in the multidimensional space of real numbers, the execution speed and performance are superior compared to other models for tasks such as measuring the similarity of words. In this case, the similarity_Word2Vec function may have cosine similarity, but does not exclude using the Euclidean distance or the like. If both real comments and fake comments are trained in this way, it is possible to determine whether the comments appearing in the comments are real comments, fake comments made by opinion spammers, or fake comments made by bots. By performing preprocessing to delete fake comments made by bots, real customer comments can be analyzed.

<Comment analysis>

Python-based KoNLPy, an open Korean processing software, can be used to process the collected comment text. After transforming all words into morphemes using KoNLPy's Tagger, it can also be converted into embeddings using gensim, a Python-based open software. In this case, embedding of the Skip-Gram method may be used. Next, regression analysis may be performed to analyze the relationship between the psycho-linguistic variables included in the comment and the response to the comment. It is possible to use social vocabulary and cognitive vocabulary, which are psychological variables of language, emotional vocabulary (positive and negative, respectively) widely used in emotion analysis, and embedding-based topical vocabulary. For social vocabulary, cognitive vocabulary, and emotional vocabulary, values extracted using HLIWC, a Korean analysis tool created based on LIWC (Linguistic Inquiry and Word Count), can be used.

For this, the cosine-based similarity between each vocabulary in the comment and the subject word of the advertisement content is calculated using the embedding vector generated earlier, and if the value is greater than or equal to a preset reference value, it is considered to be related to each subject category. can do. Then, the sum of the similarities of the corresponding words can be used as a variable representing each topic for each comment. A total of three dependent variables are available as responses to comments: likes, dislikes, and the sum of the two. As control variables, the total number of words, the number of positive or negative responses to the advertisement content itself, and the difference between the time for writing comments and uploading time for advertisement content, etc. can be used as control variables.

<Analysis of advertising effect>

If the pre-processing and comment analysis are completed as described above, the advertisement effect can also be analyzed based on this. In this case, emoticons, profanity, slang, etc. included in comments are included. Emoticons and emojis frequently used in comments are given emotional values to build an emoticon list that is classified and conduct Sentiment Analysis. have. In addition, it is possible to create a sentiment dictionary through the interpretation of profanity, because Internet comments use more profanity and slang than standard words.

In order to interpret profanity, the word2vec algorithm can be used to learn comment sentences and find words with similar relationships within the sentence. To interpret this, calculate the word, part-of-speech positive probability, inaccuracy probability, and neutral probability in the sentiment dictionary, collect comment data, analyze the word part-of-speech of the comment sentence, apply the preprocessed comments to the word2vec model to learn, Among the words of Analyze and add the analyzed profanity to the profanity dictionary. Through this process, we interpret profanity and build a profanity dictionary.

In order to analyze the satisfaction of advertisement contents, detailed emotional analysis should be performed. To this end, by extending the opinion mining algorithms, it is possible to build a sentiment analysis algorithm for deriving content satisfaction. In this case, in order to give the semantic strength of the emotional expression word, it is possible to classify the case where emoticons and emotional words are used together, and similarly to the case of adverbs, by giving weights to emoticons and emojis, sentiment analysis can be refined. In addition, satisfaction can be calculated by applying the derived emotional result value to a statistical technique. For the calculation of satisfaction, a Likert 5-point scale, a statistical technique for measuring an individual's attitude toward a specific object, can be used.

In detail, morphological analysis is performed on the comment text file, and it is put into an array in the form of [words, parts of speech]. If the part-of-speech of a word in each sentence is a noun, check whether there is a verb within 3 words before and after. If the polarity of this verb is classified in the sentiment dictionary, the sentiment value is received. At this time, if there is an emotional word, it is checked whether there are adverbs, emoticons, and emojis giving weight within 3 words before and after. If there is an adverb, the weight of the adverb is calculated and multiplied. If there is an emoticon and an emoji, the emotion probability value of the emoticon is obtained from the emoticon list. According to the Korean grammar rules, the positive and negative of the combination of the emotional probability value of the emoticon and the emotional value of the emotional word are identified, and the weight is calculated and multiplied. Since the emotion value calculation for the noun is completed, the noun and emotion value are put into the vector, and in order to calculate the emotion value for all comments, if the emotion value of the noun is positive, it is a positive emotion score, and if it is a negative number, it is a negative emotion score. hand over to Average the satisfaction obtained on a Likert 5-point scale for all comments on the video.

The media management unit 350, before receiving a call from the user terminal 100 in the receiving unit 310, outputs advertisement content through at least one medium, and displays an advertisement replay phone number in the advertisement content screen. It can be set to insert. The advertisement replay phone number may be inserted visually or audibly. For example, if the first media is a radio broadcast rather than a TV, it is possible to insert a voice saying "Shortcut to advertisement 1636 after call Buldak-bokkeum-myeon" while doing an advertisement. The medium may include both online and offline.

The list unit 360, when a link of advertisement content is selected from the user terminal 100 in the output unit 340, causes the advertisement content to be output from the user terminal 100, and then, after the advertisement content is previously mapped to the advertisement keyword and stored (Previous) A list of advertisement contents may be transmitted to the user terminal 100 . For example, the Bose Soundlink speaker is one of the products that has been a steady seller for several years, and assuming that advertisements are produced every year, we can list the latest advertisements so that you can see the previous advertisements as well.

The main component 370 receives and stores advertisement content from at least one advertiser server (not shown) before receiving a call from the user terminal 100 in the receiving unit 310, and stores at least one When the number of advertisement requests and advertisement execution from the advertiser server increases, advertisement content of a company corresponding to at least one advertiser may be arranged and outputted in the main page. For example, in the initial stage when there are few requests from advertisers, one page per one will be provided, but if the number of advertisements requested by the advertiser increases after that, the main page can be configured in a format that shows them in one page. can For example, if it is assumed that there are advertisements 1 to N, N advertisements may be displayed in a manner of arranging N advertisements in the area composed of AXB.

In this case, at least one advertisement content arranged in the main page may be ranked according to at least one scoring criterion. In this case, the at least one scoring criterion is the number of calls received to output at least one advertisement content, the number of reproduced at least one advertisement content, the number of shared at least one advertisement content, and at least one may include the number of comments attached to the advertisement content and the number of likes given to at least one advertisement content. In addition, at least one advertisement content listed by Daily, Weekly, Monthly, and Yearly may be sorted and arranged according to at least one scoring criterion.

The paid advertisement unit 380, when a link of advertisement contents is selected from the user terminal 100 in the output unit 340, after the advertisement contents are output from the user terminal 100, the advertisement replay service providing server ( When the access traffic increases to the access link provided by the 300), a paid advertisement may be inserted at the top of the main page provided by the advertisement replay service providing server 300 . In the beginning, if customers were guided from the first media to the second media, if the popularity of the second media itself increases and a large number of people come in after accessing the second media, advertisements in the advertisement page can be performed even within the second media itself. If the traffic accessing the secondary media is large enough to advertise, the advertisement may be re-targeted to the customers who mainly view the secondary media.

The distribution unit 390 inserts a paid advertisement at the top of the main page provided by the advertisement replay service providing server when the access traffic increases to the access link provided by the advertisement replay service providing server in the paid advertisement unit 380 . After that, when revenue is generated from paid advertisements, a preset percentage of revenue may be distributed to the user terminal 100 . In this case, traffic refers to a load applied to a certain communication device or system, but in the field of advertising, web traffic analysis is used as a term for inflow analysis, so it should be interpreted in the latter meaning.

In addition, the video platform of an embodiment of the present invention may be configured to include a system for integrating broadcast viewing and information search, a function to support information search of indirect advertisement, and a function to provide a response of users displayed thereby. First, in a system for integrating broadcast viewing and information search, it is possible to provide a more convenient interface by enabling broadcast viewing, information provision, and even chatting within one page. Second, the function to support indirect advertisement information search supports users' immediate search by including PPL information in the video during broadcast production. When a product of interest comes out while watching a broadcast, and the viewer presses a button, information on the product corresponding to that time can be retrieved and outputted together. The information includes a representative picture of the product, brand name, product name, price, description, and links. In addition, after receiving the information, you can check the reaction to the product through chatting with other viewers, and the viewer can save the product information by pressing the “Like” button on the output product information. Finally, through the function to provide users' reactions, product companies can monitor the user chat window during the main broadcast to receive feedback from users, and after the broadcast ends, statistics are collected based on the number of 'likes' clicked by viewers for each product. You can also check the audience's interest in each product.

Hereinafter, an operation process according to the configuration of the advertisement replay service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as an example. However, it will be apparent that the embodiment is only one of various embodiments of the present invention and is not limited thereto.

Referring to FIG. 3 , (a) the advertisement replay service providing server 300 transmits an advertisement to at least one cross-media platform 400 and inserts a phrase in the advertisement content to output the advertisement in the user terminal 100. It makes it easy to get information about advertisements. (b) When the user terminal 100 makes a call to the phone number shown in the advertisement, the advertisement replay service providing server 300 determines what advertisement is desired by the user terminal 100 through voice recognition. In addition, when the user utters "Starbucks", if an advertisement for Starbucks products is desired, the advertisement replay service providing server 300 inserts a link in which the Starbucks advertisement content is posted into the text message to the user terminal (100), and (c) the user terminal 100 outputs the advertisement content for it. And, (d) when the number of visitors or inflows accessing the page according to an embodiment of the present invention increases, a paid advertisement may be inserted as an advertisement in the advertisement.

In this case, as shown in (a) of FIG. 3 , the advertisement transmitted to the first media such as TV or signage may be as shown in FIG. 4A . 4A is a Coca-Cola advertisement content, which is a screen captured by any one of the videos. At this time, at the bottom of the advertisement, "Coca-Cola after 1636 call to view advertisement" is written. When the user who calls 1636 utters "Coca-Cola", a text message as shown in FIG. 4B may be received, and a screen as shown in FIG. 4C may be output when accessing through a link inserted in the text message. You can also comment on this page and like or dislike it. You can also configure it so that you can click like or dislike right away even if you do not have a membership.

In addition, any one or at least of purchasing a product, participating in an event, receiving a discount coupon, receiving start-up data, installing an application, purchasing a movie, and participating in a survey, as shown in FIG. It can also be output as content for executing one combination. Since the process of sending a call to the advertisement replay and uttering a keyword is the same, a detailed description of the process will be omitted. In this case, when accessing the link inserted in the text message, it is possible to move to a site where a product can be purchased, to an event participation page, or to a page where a discount coupon can be received. Similarly, you can move to a page where you can receive startup data, a page where you can install an application, book a movie, or participate in a survey, respectively. Of course, it will be obvious that various uses other than the listed examples are possible.

The matters not described with respect to the method of providing the advertisement replay service of FIGS. 2 to 4 are the same as those described for the method of providing the advertisement replay service through FIG. 1 or can be easily inferred from the described contents. The description will be omitted.

5 is a diagram illustrating a process in which data is transmitted/received between components included in the advertisement replay service providing system of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted/received between each component will be described with reference to FIG. 5, but the present application is not limited to such an embodiment, and the example shown in FIG. 5 according to the various embodiments described above will be described. It is apparent to those skilled in the art that the data transmission/reception process may be changed.

Referring to FIG. 5 , the advertisement replay service providing server receives a call from the user terminal (S5100), and recognizes the advertisement keyword voiced by the user terminal (S5200).

Then, the advertisement replay service providing server inserts a link to the advertisement content that has been previously mapped to the advertisement keyword, generates a message and transmits it to the user terminal (S5300), and when the user terminal selects the link of the advertisement content, the advertisement content is output from the user terminal (S5400).

The order between the above-described steps ( S5100 to S5400 ) is merely an example and is not limited thereto. That is, the order between the above-described steps ( S5100 to S5400 ) may be mutually changed, and some of these steps may be simultaneously executed or deleted.

Matters not described with respect to the method for providing the advertisement replay service of FIG. 5 are the same as those described for the method for providing the advertisement replay service through FIGS. 1 to 4 or can be easily inferred from the described contents. The description will be omitted.

The advertisement replay service providing method according to an embodiment described with reference to FIG. 5 may also be implemented in the form of a recording medium including instructions executable by a computer, such as an application or program module executed by a computer. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer-readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above-described advertisement replay service providing method according to an embodiment of the present invention may be executed by an application basically installed in a terminal (which may include a program included in a platform or an operating system, etc. basically installed in the terminal), and , it may be executed by an application (ie, a program) directly installed in the master terminal by the user through an application providing server such as an application store server, an application or a web server related to the corresponding service. In this sense, the above-described advertisement replay service providing method according to an embodiment of the present invention is implemented as an application (ie, a program) installed by default in a terminal or directly installed by a user, and can be read by a computer such as a terminal. It may be recorded on a recording medium.

The foregoing description of the present invention is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and likewise components described as distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

Claims (11)

In the advertisement replay service providing method executed in the advertisement replay service providing server,
Receiving a call (Call) from the user terminal;
recognizing an advertisement keyword spoken by the user terminal;
generating a message by inserting a link to the stored advertisement content mapped in advance to the advertisement keyword, and transmitting the message to the user terminal; and
when the user terminal selects the link of the advertisement content, outputting the advertisement content from the user terminal;
A method of providing an advertisement replay service comprising a.
The method of claim 1,
Before receiving a call from the user terminal,
outputting the advertisement content through at least one medium and setting to insert an advertisement replay phone number in the advertisement content screen;
Which will further include, the advertisement replay service providing method.
The method of claim 1,
When the link of the advertisement content is selected in the user terminal, after the step of outputting the advertisement content in the user terminal,
transmitting a list of previously stored advertisement contents mapped to the advertisement keywords to the user terminal;
Which will further include, the advertisement replay service providing method.
The method of claim 1,
In the step of outputting the advertisement content from the user terminal when the link of the advertisement content is selected in the user terminal,
How to output any one or a combination of at least one of a like icon, a dislike icon, a share icon, a comment icon, an event participation icon, and an advertisement improvement opinion icon in the page on which the advertisement content is output.
The method of claim 1,
Before receiving a call from the user terminal,
Receive and store advertisement content from at least one advertiser server, and when the number of advertisement requests and advertisement execution increases from the at least one advertiser server, advertisement contents of a company corresponding to the at least one advertiser are placed in the main page and output setting to do;
Which will further include, the advertisement replay service providing method.
6. The method of claim 5,
At least one advertisement content arranged in the main page is ranked according to at least one scoring criterion, the advertisement replay service providing method.
7. The method of claim 6,
The at least one scoring criterion is
The number of calls received to output the at least one advertisement content, the number of the at least one advertisement content played, the number of the at least one advertisement content shared, and a comment on the at least one advertisement content including the number of and the number of likes given to the at least one advertisement content,
Sorting and arranging the at least one advertisement content listed by Daily, Weekly, Monthly and Yearly according to the at least one scoring criterion, Ad replay HOW TO PROVIDE SERVICES.
The method of claim 1,
When the link of the advertisement content is selected in the user terminal, after the step of outputting the advertisement content in the user terminal,
inserting a paid advertisement at the top of a main page provided by the advertisement replay service providing server when access traffic increases to the access link provided by the advertisement replay service providing server;
Which will further include, the advertisement replay service providing method.
9. The method of claim 8,
After the step of inserting a paid advertisement at the top of the main page provided by the advertisement replay service providing server when access traffic increases to the access link provided by the advertisement replay service providing server,
distributing a preset percentage of revenue to the user terminal when revenue is generated from the paid advertisement;
Which will further include, the advertisement replay service providing method.
The method of claim 1,
The advertising content is
View advertisements that can be replaced with content for executing any one or a combination of purchasing a product, participating in an event, receiving a discount coupon, receiving start-up data, installing an application, purchasing a movie, and participating in a survey HOW TO PROVIDE SERVICES.
After sending a call to a phone number displayed on at least one medium, uttering an advertisement keyword of the advertisement content, receiving a message including a link outputting the advertisement content, selecting the link and accessing the link a user terminal outputting the advertisement content after; and
A receiver for receiving a call from a user terminal, a recognition unit for recognizing an advertisement keyword spoken by the user terminal, and a link to the advertisement content previously mapped and stored in the advertisement keyword to generate a message to the user terminal an advertisement replay service providing server including a transmission unit for transmitting and an output unit for outputting the advertisement contents from the user terminal when the link of the advertisement contents is selected by the user terminal;
Ad replay service providing system that includes.

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