KR20200039990A - Method for providing entertainment advertisement service using virtual property - Google Patents

Abstract

According to the present invention, the virtual goods can be directly participated in and confirmed by the user's own favorite celebrity, and at the same time, it is possible to meet with the celebrity offline or online, thereby improving the advertising effect and increasing user satisfaction. Regarding a method for providing entertainment advertisement service using virtual goods, more specifically 1) provided by the main server or the main server connected by a user terminal and a communication network, but provided by the main server through an application installed on the user terminal Using the content information to obtain a virtual goods by the user, 2) Provide the obtained virtual goods to the main server for voting purposes, vote for a specific entertainer desired by the application by the application and transmit the vote information Voted entertainment from the main server received Analyzing the ranking of the step, and 3) notifying the user terminal or the main server of the ranking information analyzed in the main server in real time, but counting the ranking information into algorithm information consisting of weekly or yearly periods, and 4) On the basis of the result information collected by the algorithm information, it is characterized in that it comprises a step of holding an award contest in which offline celebrities who are suitable for the result information can be awarded by ranking.

Description

Method for providing entertainment advertisement service using virtual property}

According to the present invention, the virtual goods can be directly participated in and confirmed by the user's own favorite celebrity voting, and at the same time, it is possible to meet with the celebrity offline or online, thereby improving the advertising effect and satisfaction of the user. It relates to a method of providing entertainment advertisement service using virtual goods.

In recent years, according to the development and boom of the entertainment business, the general public has a strong desire to communicate directly with a specific star he likes.

Reflecting these needs, such as fan signing, ARS voice mailbox service, etc.

The communication means and the profit business model based on this are continuously being developed.

In particular, as wired and wireless Internet communication is widely spread, the Internet space has been in the spotlight as an active communication space between the general public and the public or the public and actors (actors, singers, entertainers, athletes, etc.). Chat events, UFO services to and from stars are provided.

However, the conventional community service has a problem in that it is difficult to check the status of the star desired by the general public, for example, the popularity of the desired star, and the popularity chart when the general public desires it.

In addition, the conventional community service has a problem in that the connection between the star and the public is poor because the public simply ends expressing interest to the star by using the ARS service to the star that the public likes.

1. Domestic Publication Patent No. 10-2006-97882 (Publication Date: 2006.09.18.) 2. Domestic registered patent No. 10-0745301 (announcement date: 2007.08.01.) 3. Domestic Publication No. 10-2009-33746 (Publication date: 2009.04.06.)

In order to solve the above-mentioned conventional problems, the method for providing an entertainment advertisement service using virtual goods according to the present invention is confirmed by the general public directly involved in the recognition of his favorite star, and offline or online with the star in which he or she is involved. The goal is to improve the advertising effect of the star and the satisfaction of the general public by enabling meetings.

To solve the above technical problem, a method for providing an entertainment advertisement service using virtual goods according to the present invention is 1) provided by a main server or a main server connected by a user terminal and a communication network, but through an application installed on the user terminal. The step of acquiring the virtual goods by the user by using the content information provided by the main server, and 2) providing the obtained virtual goods to the main server for voting purposes, voting for a specific entertainer desired by the application by the application. Analyzing the ranking of entertainers voted on the main server receiving the voting information, and 3) notifying the user terminal or the main server of the ranking information analyzed in real time in real time, but notifying the ranking information on a weekly basis or Aggregated with algorithm information consisting of year periods Step and 4) based on the result information collected by the algorithm information, characterized in that it comprises the step of holding an award contest in which offline celebrities who are suitable for the result information can be awarded by ranking.

Also, in step 2), in step 2-1), providing the obtained virtual goods to the main server for donation purposes to provide event information in the main server based on entertainment information of a specific entertainer desired by the user. In addition, it is preferable that the event information is differentially executed according to the amount of donation of the virtual goods donated to the main server.

In addition, the event information further includes theme information requested by the main server by directly manufacturing the event information that the user wants to perform, but the main server allows the donation amount of the virtual goods to be determined according to the theme information. It is desirable to do.

In addition, the content information is the attendance information of the user connected to the main server, news confirmation information confirming the supply information provided by the main server, paid payment information by payment means provided by the main server, other users by the user It is preferable to include at least one or more of the contribution information analyzing the degree of accessing the main server or downloading the application and free charging information provided by the main server.

According to the present invention, the user is provided with virtual goods for his or her favorite celebrities for voting or donation purposes through an application installed on the user terminal owned by the user or the main server, which is different from the conventional ones, so that the celebrity's awareness or advertising effect Participate so that you can expect and have the effect of checking it in real time.

In addition, it is possible to make an encounter (offline) or online (event) through virtual goods between the user and the celebrity preferred by the relevant quotient differently from the conventional one, thereby improving the awareness or advertisement effect of the celebrity. It has the effect of improving the satisfaction of Korean and foreign customers.

1 is a block diagram showing a method for providing an entertainment advertisement service using virtual goods according to the present invention.
2 is a conceptual diagram showing a method for providing an entertainment advertisement service using virtual goods according to the present invention.
3 is a diagram showing content information of a method for providing an entertainment advertisement service using virtual goods according to the present invention.
4 is a diagram showing voting information of a method for providing an entertainment advertisement service using virtual goods according to the present invention.
5A to 5C are views for understanding of FIG. 4.
6 is a view showing event information of a method for providing an entertainment advertisement service using virtual goods according to the present invention.
7 is a diagram showing algorithm information of an entertainment advertisement service providing method using virtual goods according to the present invention.
8 is a view showing a state using a video structure of the entertainment advertisement service providing method using virtual goods according to the present invention.
9 is a view showing a state of providing a recorded image of a celebrity using an application of a method for providing an entertainment advertisement service using virtual goods according to the present invention.

Hereinafter, a method for providing an entertainment advertisement service using virtual goods according to the present invention (hereinafter simply referred to as a 'advertising service providing method') will be described in detail with reference to the accompanying drawings.

Prior to the description, the advertisement service providing method in the present invention is described as providing an advertisement service for a corresponding celebrity by donating or voting through a virtual goods obtained by the user, especially a celebrity of the user himself. It should be noted that the present invention is not limited to this, and in order to make the gist of the present invention more clear, an idol using a song as a profession (IDOL) will be described as an entertainer.

First, as shown in Figure 1, the advertisement service providing method (1) according to the present invention is largely the step of obtaining a virtual goods (S100), the step of voting or donating the virtual goods (400) (S200), It may include the step of counting the virtual goods voted or donated (S300) and holding a prize contest (S400).

In more detail, step 1) (S100), as shown in Figures 1 to 3, the user's user terminal 200 in the main server 100 managed by the operator to proceed with the other steps described below This is a step for providing an installable application 300 to obtain the virtual goods 400.

The main server 100, which is managed / controlled by a site that can be accessed online by an operator, provides an application 300 that can be written in various languages such as English, Chinese, Korean, and the like to increase the utilization of users residing abroad. Make it possible.

At this time, the main server 100 interlocked with other countries is provided with the main server 100 in the first developing country of, for example, the advertisement service providing method 1 according to the present invention, and the auxiliary server 110 in other countries or regions. ) Is installed so that it can be installed and controlled so that the load due to the storage of the main server 100 can be minimized.

In addition, the main server 100 and the auxiliary server 110 may each be provided with a database (DB) in which information of entertainers corresponding to the country is collected, and information regarding the entertainers of the country stored in the corresponding database may be provided. Through the main server 100, the user can check the database of all countries by providing the corresponding information through the user terminal 200 or the application 300 so that both domestic and foreign users can check it. Stored in so that it is possible to provide virtual goods 400 to all celebrities.

Here, the virtual goods 400 may be set to different grades, for example, the rainbow grade 410 and the general grade 420, which have different units, and the rainbow grade 410 with a high grade is connected to the main server 100. Limited payments for users registered as members, but the benefits are higher than the general grade 420, and points are used when the virtual goods 400 of the rainbow grade 410 are used to accumulate points. Provide benefits (gift vouchers, cultural vouchers, discount vouchers, etc.).

The user terminal 200 of the user who wants to use the application 300 provided by the main server 100 is a step before obtaining the virtual goods 400, and the main server 100 using the application 300 Or access the main server 100 directly, but provide the user's personal information (name, resident number, gender, age, living area, etc.) to the main server 100, then sign up as a member and register as a virtual goods Acquiring (400) and using the acquired virtual goods (400) are authorized to perform voting or donations to celebrities preferred by users.

For example, the virtual goods 400 means virtual currency that can be used only online through the content information 120 provided to the user from the main server 100, and the amount of the virtual goods 400 acquired is the user terminal ( 200) of the application 300, as well as through the main server 100 to be checked at all times.

The virtual goods 400 in the present invention use a familiar icon such as a balloon or a star using a dynamic or static image according to the operator's choice, so that no feeling of meandering occurs even when used by all ages, and the virtual goods The advertisement service according to the present invention is provided by allowing the user's rating to be differentially paid according to the rating even if the same content information is used by adjusting the rating according to an algorithm previously input to the main server 100 according to the amount of retention of the 400 It is possible to increase the utilization of the provision method (1).

Here, the content information 120 in the present invention for obtaining the virtual goods 400 includes attendance information 121, news confirmation information 122, paid payment information 123, and contribution information (through the main server 100). 124) and free charging information (125).

Here, the attendance information 121 is a method of paying a certain amount of virtual goods 400 free of charge when a user directly accesses the main server 100.

Attendance information 121 is controlled by the main server 100 so as to be repaid after a time of one day (24 hours) has elapsed based on the time accessed by the user terminal 200.

In addition, the main server 100 that controls the attendance information 121, if necessary, checks the attendance rate on a monthly basis by the main server 100, and the user's attendance rate is higher than the previously stored reference output rate. In this case, it is possible to grant a user a benefit that can be paid in addition to the virtual goods 400 paid free of charge.

Of course, the virtual goods 400 paid to the attendance information 121 can be paid only to users who are registered as members of the main server 100, but by differentially paying according to the user's level, the present invention It enables users who use the advertising service provision method (1) according to increase their participation.

In addition, the news confirmation information 122 is a virtual goods 400 when the user clicks and confirms news information, weather information, life information, advertisement information, announcements, etc. provided by the main server 100 as a pop-up by a site or the like. It is a way to pay for free.

In particular, by allowing the advertisement information to be provided to the user through the application 300 in addition to the main server 100, it is possible to easily provide the user with an opportunity to obtain the virtual goods 400.

In addition, the acquisition of the virtual goods 400 through the advertisement information can be applied to both registered members or non-members of the main server 100, but the virtual goods 400 between the member and the non-members are differentially paid and the basic rights of the registered user In order to be protected, and in the case of a non-member user who checks the advertisement information, the main server 100 sends a message to the user terminal 200 connected to the main server 100 to send a message inviting to join the member. Make active use of the promotion promotion.

In addition, the paid payment information 123 allows the user to pay the virtual goods 400 for a fee by a payment means provided by the main server 100. Here, the payment means is omitted in a detailed manner so as not to obscure the subject matter of the present invention by a normal method of payment by a user's card or bankbook deposit.

In addition, the contribution information 124 is a virtual goods 400 free of charge to the existing user who arranged the introduction, when another user signs up through the introduction of the user who is registered as a member on the main server 100 using SNS or the like. It is a way to pay.

For example, a user who subscribes to the main server 100 as a member through the introduction of an existing subscriber, information about registering as a member through the introduction of a user when registering as a member to the main server 100 (individuals such as the ID of an existing user) Information).

In addition, the main server 100 notifies that the user information newly registered as a member to the main server 100 and the resulting virtual goods 400 are paid through the account of the existing user or the user terminal 200. Make it possible.

In addition, the free charging information 125 is to pay virtual goods 400 for free to all users connected to the main server 100. As with the attendance information described above, a user registered as a member of the main server 100 is reminded. It is possible to use a method of paying only by accessing the main server 100, but the free charging information is a method of inputting the reviews of the advertisement service providing method (1) according to the present invention into the main server 100. For example, the virtual goods 400 can be provided free of charge.

Here, the free payment of the virtual goods 400 by the user reviews allows the operator or the administrator of the main server 100 to check and selectively pay the user reviews, but the more virtual goods 400 in the more reliable user reviews ), So that it is possible to monitor gratuitous payment of the indiscriminate virtual goods 400 by simply using reviews.

On the other hand, in the present inventor 1) step (S100), as well as more information to the user who has joined as a member, celebrity content production information 130 is added for the promotion of new users who try to access the main server 100 for the first time. To be provided.

The celebrity content production information 130 identifies, in real time, the popular server or a celebrity whose popularity is rapidly increasing through other media or news in real time on the main server 100, and recalls information about the celebrity Announced through the main server 100 to induce curiosity of the user and utilize it for entertainment promotion.

In other words, when a user is connected to the main server 100 made up of a site, information or photos about a celebrity who is currently highly recognized in real time through a bulletin board or a separate pop-up window on the main screen, a video (no copyright problem), video Of course, by posting a product list (concert or drama shooting schedule, etc.) about the celebrity, it is possible to check the curiosity of the quotient and the overall situation of his favorite celebrity without searching separately.

Of course, the celebrity content production information 130 makes it easier for users to search for their favorite celebrities (name, song title, drama title, etc.) on the bulletin board to more easily Make sure to check the information.

And, in step 2) (S200), as shown in FIGS. 5 and 6, the user who acquired the virtual goods 400 votes for at least one or more celebrities they like through the application 300, This is a step for analyzing the voting information 140 by ranking in the main server 100.

For example, referring to FIGS. 5A to 5C, the user logs into the main server 100 through the application 300 of the user terminal 200 and then clicks the ranking voting icon 140a displayed on the application 300. Selecting at least one of the personal ranking vote 141, the new ranking vote 142, and the year-end ranking vote 143, which are menus corresponding to the algorithm information 160 previously stored in the main server 100, and a certain amount of virtual goods You will vote at (400).

Here, the main server 100 controls the amount of virtual goods 400 that can be voted for each menu to prevent abuse of indiscriminate votes, and votes of the virtual goods 400 voted on each menu Information can be transmitted and stored for each user in the main server 100.

The main server 100 receiving the voting information 140 calculates the amount of the virtual goods 400 obtained by the entertainer in step 3) (S300), which will be described later, and determines the ranking for each menu information, and the determined ranking information (140b) allows the user to notify the user in real time through the site of the user terminal 200 or the main server 100 in real time.

On the other hand, the main server 100, if an accident occurs to the entertainer who acquired the user's virtual goods 400 and the activity of the entertainer is not possible, the main server 100 is notified to the user to partially use the virtual goods 400 used for voting. It is also possible to return it to the user.

At this time, the virtual goods 400 returned to the user can be returned at a rate of about 10 to 50% of the virtual goods 400 voted by the user, thereby preventing the financial damage that the user as well as the operator can receive. It is desirable to be rewarded.

Here, the rate of returning the virtual goods 400 is settled by setting a high rate for the user who has obtained the virtual goods 400 for a fee, and the users who have obtained the virtual goods 400 free of charge at a relatively small rate. It is settled and controlled by the main server 100 to prevent friction between users and operators.

On the other hand, in the advertisement service providing method (1) of the present invention, in addition to the above-mentioned voting information 140, a user contributes a certain amount of virtual goods 400 to a specific entertainer, and the main server 100 provides event information 150 corresponding thereto. ) Can be provided (see FIG. 6).

Here, the event information 150 allows differential execution according to the amount of donation of the virtual goods 400 donated by the user, and the event information 150 includes entertainment information of the entertainer (for example, the birthday of the entertainer) , Star Market information 151 based on the memorable date such as the debut date, album release date, etc., or what the user can do as a fan of the relevant celebrity such as the album success origin) and the user directly access the main server 100 ) To provide a theme to be executed so that at least one of the theme information 152 that progresses the event can be used.

For example, when the birthday of a celebrity approaches the star market information 151 based on the entertainment information, the main server 100 prior to the birthday is provided with a number of star market menus that are differentially provided according to donations (for example, of a loved one's Provides an album containing a handwritten signature, a bromide marked with a signed handwritten signature, a star favorite, etc.), and the user who has confirmed the star market menu donates the virtual goods 400 through the application 300 (as in the voting information described above, The amount of virtual goods to be donated may be limited) so that the desired menu can be selected.

At this time, the star market information 151 or the theme information 152 utilizes a video structure 500 capable of transmitting an image such as a billboard installed on the street or a guide billboard for public transportation guidance, to entertainer's greetings or music videos. It is desirable to have the advertising effect to increase the awareness of the celebrity by allowing the back to be exposed to unspecified people.

And, in step 3) (S300), as shown in FIG. 7, the ranking information analyzed in step 2) (S200) is notified to the main server 100 in real time, and the corresponding ranking information is algorithm information. It is a step of counting by 160.

Here, the algorithm information 160 refers to a period used to analyze ranking information, and the ranking information is analyzed in a weekly or annual period to aggregate virtual goods 400 acquired by a celebrity during the period and to be described later. In step 4), the different awards may be made according to the corresponding rank (see FIGS. 5A to 5C).

Of course, the analysis based on the algorithm information 160 allows the virtual goods 400 acquired for the purpose of voting as well as the donation to be applied.

On the other hand, in step S300, if a certain entertainer continuously maintains the top ranking over a period of time by the algorithm information 160 on a weekly basis, the main server 100 registers the entertainer in the Hall of Fame event. In addition, if necessary, such information is notified through the video structure 500 to have an effect of increasing participation to upload to the Hall of Fame event as described above to the celebrity preferred by the user (see FIG. 8). ).

In addition, by awarding a trophy corresponding to the celebrity registered in the Hall of Fame, and by notifying the video about it, such as the star market information 151 or the theme information 152 described above, by the image structure 500, the user To further increase the satisfaction of the.

In addition, the step 4) (S400) utilizes the algorithm information 160 analyzed in units of one year in the step 3) (S300) described above, and based on the result information aggregated through this, the entertainers included in the rankings are offline. It is a stage of awarding.

The celebrity award is the same as the normal award competition, so that trophies differentiated according to the rank of the ranking can be paid to the entertainers who entered the ranking, as well as the celebrity's awareness and the method of providing the advertisement service of the inventor (1) To have the effect of increasing brand value.

The awarding ceremony through the result information is organized by an operator who operates the main server 100, and is made to allow the user to recognize information about the awarding ceremony through the main server 100 or the application 300, and if necessary, an auxiliary server Through (110), it is possible to form a consensus to notify foreign users and participate together.

Here, for the overseas users who cannot participate in the awards ceremony, the operator broadcasts the competition in real time through the user terminal 200 of the corresponding foreign user through the application 300 or each recorded broadcast file (F) stored in the database (DB). ) To enable viewing at any time (see FIG. 9).

At this time, the main server 100 allows a user to use an amount of virtual goods 400 possessed by the user when watching an award competition broadcasted in real time or in recording, depending on the amount of provision of the virtual goods 400 1 It is desirable to make viewing possible repeatedly or repeatedly.

In addition, the main server 100 is provided with a separate safety means to allow users who watch the awards contest to illegally download the video.

The advertisement service providing method (1) according to the present invention made in such a way is different from the conventional one, and the user likes it through the application 300 or the main server 100 installed in the user terminal 200 owned by the user. By supplying the virtual goods 400 to a celebrity for voting purposes or donation purposes, they participate in the celebrity's awareness or advertisement effect, and have the effect of checking it in real time.

In addition, it is possible to make an encounter on the offline (award contest, etc.) or online (event, etc.) through the virtual goods 400 between the user and the celebrity preferred by the relevant quotient, which is different from the conventional one. By improving the effect, the user's satisfaction can be improved both domestically and internationally.

In the above, specific examples of the present invention have been described above. However, the spirit and scope of the present invention is not limited to these specific embodiments, but can be variously modified and modified within a range that does not change the gist of the present invention. If you grow up, you will understand.

Therefore, the above-described embodiments are provided to fully inform the person of ordinary skill in the art to which the present invention pertains, the scope of the invention, and should be understood as illustrative in all respects and not restrictive. The invention is only defined by the scope of the claims.

1: Method for providing entertainment advertisement service using virtual goods according to the present invention
100: main server 110: secondary server
120: content information 121: attendance information
122: News confirmation information 123: Paid payment information
124: Contribution information 125: Free charging information
130: content production information 140: voting information
150: event information 160: algorithm information
200: user terminal 300: application
400: virtual goods 500: video structure

Claims (4)

1) provided by the main server 100 or the main server 100 connected by a user terminal 200 and a communication network, but provided by the main server 100 through an application 300 installed in the user terminal 200 A user acquiring the virtual goods 400 by using the content information 120;
2) By providing the obtained virtual goods 400 to the main server 100 for voting purposes, the main server 100 receiving the voting information by voting a specific entertainer desired by the user by the application 300 Analyzing the ranking of the celebrities voted in;
3) notifying the user terminal 200 or the main server 100 in real time of the ranking information analyzed by the main server 100, but aggregating the ranking information into algorithm information consisting of weekly or yearly periods. ; And
4) On the basis of the result information collected by the algorithm information, holding an award contest in which offline celebrities suitable for the result information can be awarded by ranking, entertainment advertisement service using virtual goods comprising How to provide.
According to claim 1,
In step 2), step 2-1) is performed.
Providing the obtained virtual goods 400 to the main server 100 for donation purposes, providing event information 150 from the main server 100 based on entertainment information of a specific entertainer desired by the user; Including more,
The event information 150 is a method for providing an entertainment advertisement service using virtual goods, characterized in that it can be differentially executed according to the donation amount of the virtual goods 400 donated to the main server 100.
According to claim 2,
The event information 150 is
The theme information 152 that the user directly requests the main server 100 by manufacturing the event information to be carried out further includes, but the main server 100 is the virtual goods according to the theme information 152 ( A method of providing an entertainment advertisement service using virtual goods, characterized in that the amount of donation of 400) can be determined.
According to claim 1,
The content information 120 is
By the attendance information 121 of the user connected to the main server 100, news confirmation information 122 confirming supply information provided by the main server 100, and payment means provided by the main server 100 Paid payment information 123, contribution information 124 analyzing the degree to which the other user accesses the main server 100 or downloads the application 300 by the user, and free provided by the main server 100 A method of providing an entertainment advertisement service using virtual goods, characterized in that it includes at least one or more of the charging information (125).

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