KR20160132520A - Method for providing marketing service using ict - Google Patents

Abstract

A method of providing a marketing service using ICT, comprising: collecting and classifying at least one OPEN API from at least one OPEN API providing server into a database; Extracting at least one OPEN API corresponding to the sales item data and the seller information, inserting the sales item data and the seller information to create a seller marketing platform of the seller terminal, Providing a billing API to an SNS page or a merchant marketing platform when a purchase event of a user terminal occurs via an associated SNS page or a merchant marketing platform, interfacing with an SNS page provided by one SNS server, and Via the payment API, And when the payment event is approved, performing the delivery process using the information of the user terminal.

Description

[0001] METHOD FOR PROVIDING MARKETING SERVICE USING ICT [0002]

The present invention relates to a marketing service providing method using ICT.

Recently, the government has proposed and implemented policies to support small business owners and private companies in order to promote the activation of small business owners and private enterprises, but to prevent small businesses, it tends not to be supported by policies due to the lack of publicity and funds of self - Most of the companies are unable to set up sales channels due to lack of marketing and publicity.

At this time, a method of promoting a product is performed by a method of linking an SNS with a shopping mall server. In this regard, Korean Patent Laid-Open Publication No. 2013-0005521 (published on Jan. 13, 2013) discloses that when a customer completes a purchase on an Internet shopping mall server for selling goods and services, And the SNS system server provides a product or a link to a screen displayed using the SNS account.

However, even if the SNS is linked with the shopping mall, a shopping mall must be established as a prerequisite. However, in the case of a small business person or an individual, the cost for creating an application, a shopping mall web page, or an app page for a shopping mall is often insufficient. As a result, they can not open marketplaces and become more subtle due to the lack of publicity, and eventually lead to the collapse of self-employed and small business owners.

In one embodiment of the present invention, when receiving sales item data from a seller, an OPEN API required for sales item data is extracted to generate a seller marketing platform, and a marketing terminal capable of promoting the generated seller marketing platform is selected And providing the marketing service using ICT, which enables the customer to enter the seller marketing platform through the SNS page when the SNS page is determined to be interlocked. It should be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

According to an aspect of the present invention, there is provided a method for acquiring at least one OPEN API from at least one OPEN API providing server, Receiving sales item data and seller information from the terminal, extracting at least one OPEN API corresponding to the sales article data and the seller information, inserting the sales article data and the seller information to generate a seller marketing platform of the seller terminal , Interworking with the SNS page provided by the generated seller marketing platform and at least one SNS server, when the purchase event of the user terminal occurs via the linked SNS page or the seller marketing platform, The steps offered by the marketing platform, and billing And performing a delivery process using the information of the user terminal when the payment event of the user terminal is approved via the API.

According to any one of the above-mentioned objects of the present invention, an SNS page of a marketing terminal for promoting and advertising a generated web page, an application page, or an application is minimized while minimizing the cost of building an Internet web page, It is possible to minimize the initial investment cost and publicity cost, and to build the homepage and to develop the marketing and advertising, and to provide the small business owner, self-employed person and individual with the opportunity to obtain the maximum sales with minimum capital .

1 is a block diagram illustrating a marketing service providing system using an ICT according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a marketing service providing server shown in FIG. 1. Referring to FIG.
3 is a diagram illustrating an embodiment of a marketing service executed in the marketing service providing system using the ICT shown in FIG.
4 is a view showing another embodiment of a marketing service executed in the marketing service providing system utilizing the ICT shown in FIG.
FIG. 5 is a diagram illustrating a process in which data is transmitted and received between the respective components included in the marketing service providing system using the ICT of FIG. 1 according to an embodiment of the present invention.
6 is a flowchart illustrating a method of providing a marketing service using ICT according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "including" an element, it is to be understood that the element may include other elements as well as other elements, And does not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a marketing service providing system using ICT (Information and Communications Technologies) according to an embodiment of the present invention. Referring to FIG. 1, a marketing service providing system 1 includes a user terminal 100, a marketing service providing server 300, an OPEN API providing server 400, at least one SNS server 500, A terminal 600 and a seller terminal 700. [ However, since the marketing service providing system 1 using the ICT of FIG. 1 is only one embodiment of the present invention, the present invention is not limited to FIG.

At this time, the respective components of FIG. 1 are generally connected through a network 200. For example, as shown in FIG. 1, a user terminal 100 and a marketing service providing server 300 may be connected through a network 200. The user terminal 100 may be connected to at least one marketing terminal 600 and the seller terminal 700 through the network 200 and the marketing service providing server 300. The marketing service providing server 300 is connected to the user terminal 100, the OPEN API (Open Application Program Interface) server 400, the at least one SNS server 500, the at least one marketing terminal 600 and the seller terminal 700, respectively. Also, the OPEN API providing server 400 may be connected to the marketing service providing server 300 through the network 200. The at least one SNS server 500 may be connected to the user terminal 100, the marketing service providing server 300, at least one marketing terminal 600 and the seller terminal 700 through the network 200. At least one marketing terminal 600 is connected to the user terminal 100 and the seller terminal 700 via the network 200 via the marketing service provision server 300 or the at least one SNS server 500, Can be connected. The seller terminal 700 is connected to the user terminal 100 and at least one marketing terminal 600 via the network 200 via the marketing service providing server 300 or the at least one SNS server 500 Can be connected.

Here, the network 200 refers to a connection structure capable of exchanging information between nodes such as terminals and servers. An example of the network 200 is an Internet, a LAN (Local Area Network) ), Wireless LAN (Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), 3G, 4G, LTE, Wi-Fi and the like. In addition, the user terminal 100, the marketing service providing server 300, the OPEN API providing server 400, the at least one SNS server 500, the at least one marketing terminal 600 and the seller terminal 700 Are not limited to those shown in Fig.

The user terminal 100 may be a seller marketing platform provided by the marketing service providing server 300 or a terminal accessing the SNS page provided by at least one marketing terminal 600. The user terminal 100 may be a terminal that connects to a seller's marketing platform or an SNS page and purchases a sales item sold by the seller terminal 700. The user terminal 100 may be a terminal that performs settlement in a seller's marketing platform or an SNS page through a payment API provided by the marketing service providing server 300. When the marketing service providing server 300 requests the simple payment information to perform the simple settlement, the user terminal 100 transmits the simple settlement information to the marketing service providing server 300 in the background mode Lt; / RTI > After the simple payment is approved by the marketing service providing server 300, the user terminal 100 transmits the user information including the address information to the marketing service providing server 300 when requesting the delivery information for delivery Or the like. Here, the user terminal 100 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. [ Also, the user terminal 100 may be implemented as a computer that can access a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like. Also, the user terminal 100 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. [ The user terminal 100 may be a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), a Personal Digital Cellular (PHS) Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wibro (Wireless Broadband Internet) A handheld based wireless communication device such as a smartphone, a smartpad, a tablet PC, and the like.

The marketing service providing server 300 may be a server that collects and classifies at least one OPEN API from the OPEN API providing server 400 and converts the OPEN API into a database. At this time, when the at least one OPEN API data amount exceeds the predetermined allowable amount, the marketing service providing server 300 may be a server that maps only the positions of at least one OEPN API and converts the map into a labeled table. The marketing service providing server 300 is a server that receives sales item data and seller information from the seller terminal 700 and extracts at least one OPEN API required for the sales item data to generate a seller marketing platform have. In addition, when at least one marketing terminal 600 generates an SNS page for a sale item of the seller terminal 700, the marketing service providing server 300 determines whether to link the SNS page and the seller marketing platform Lt; / RTI > When the SNS page and the seller marketing platform are interlocked, the marketing service providing server 300 may be a server that transmits an advertisement message to at least one marketing terminal 600 and the seller terminal 700 that have created the SNS page have. Alternatively, the marketing service providing server 300 may collect at least one marketing terminal 600 for the sales item of the seller terminal 700, and send the SNS page of at least one marketing terminal 600 responding to the offer to the seller The server 700 may filter the at least one marketing terminal 600 based on the association between the created SNS page and the sales item data after interworking with the seller marketing platform of the terminal 700. [ When the payment request is received from the user terminal 100 via the seller's marketing platform or the SNS page, the marketing service providing server 300 transmits the payment API to the seller's marketing platform or the SNS page to enable easy settlement Lt; / RTI > Alternatively, the marketing service providing server 300 may make a payment by inserting a payment API in a seller's marketing platform or SNS page, thereby having a payment function by itself. The marketing service providing server 300 extracts the information of the user terminal 100 or receives the delivery information from the user terminal 100 and transmits the information to the seller terminal 700 when the settlement is completed in the user terminal 100 Lt; / RTI > Here, the marketing service providing server 300 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. [ The marketing service providing server 300 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like.

The OPEN API providing server 400 may be a server that discloses and provides an API for developing an application program and a service. For example, the OPEN API may include a search API, a map API, a blog API, a short URL API, a cafe API, an interoperable API, a public information API, a shopping mall API, a SNS API, and a web based RSS API. The OPEN API providing server 400 can provide a standardized interface between the application service layer and the communication network layer of the communication network. The OPEN API providing server 400 can provide a standardized interface between the application service layer and the communication network layer of the communication network. It is possible to provide an interface that abstracts functions. By using this, the marketing service providing server 300 can generate the application service independently of the structure and the technology of the communication network. At this time, the OPEN API is being standardized in, for example, Parlay Group, ETRI, and 3GPP, and is divided into a CORBA-based Palay / OSA API and a Web service-based Palay X API according to the degree of abstracting the function of the communication network Therefore, the marketing service providing server 300 can update the OPEN API periodically or in real time. Here, the OPEN API providing server 400 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. In addition, the OPEN API providing server 400 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like.

At least one SNS server 500 may provide at least one SNS web page, an app page, or an application. At least one SNS server 500 may provide and link a unique web page, an app page, or an application for each account of at least one marketing terminal 600. At this time, the marketing service providing server 300 can link the at least one marketing terminal 600 and the SNS page with the seller marketing platform linked with the seller terminal 700 and the seller terminal 700. Then, the marketing service providing server 300 may insert the contents and contents of the SNS page into the seller marketing platform or link them with a link based on the number of likes or visitors of the SNS page. The marketing service providing server 300 aggregates the number of likes or visitors of the SNS page and transmits the sum to the seller terminal 700. The seller terminal 700 transmits the amount of marketing to at least one marketing terminal 600, Lt; / RTI > Here, at least one SNS server 500 may be implemented as a terminal capable of accessing a remote server or terminal through the network 200. [ Also, at least one SNS server 500 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like.

At least one marketing terminal 600 may be a terminal that receives sales item data from the marketing service provision server 300 and uploads the contents of the sales item through the SNS. At least one marketing terminal 600 may change the display order of the user terminal 100 when the user terminal 100 searches for the query or the conversation request. The marketing cost of at least one marketing terminal 600 may be determined based on the display rank. Here, the at least one marketing terminal 600 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. [ In addition, at least one marketing terminal 600 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like. Also, at least one marketing terminal 600 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. [ At least one marketing terminal 600 may be a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC) (PHS), a PDA (Personal Digital Assistant), an IMT (International Mobile Telecommunication) -2000, a CDMA (Code Division Multiple Access) -2000, a W-CDMA A handheld based wireless communication device such as a handheld device, a smartphone, a smartpad, a tablet PC, and the like.

The seller terminal 700 may be a terminal that transmits the sales item data and the seller information to the marketing service providing server 300. The seller terminal 700 may be a terminal that requests the marketing service providing server 300 to create a seller marketing platform. In addition, when the payment event is received through the seller's marketing platform or the SNS page, the seller terminal 700 extracts information of the user terminal 100 based on the received payment event, And may be a terminal that starts a delivery process using information. Alternatively, when the payment event is received through the seller marketing platform or the SNS page, the seller terminal 700 receives the information of the user terminal 100 from the marketing service providing server 300, And may be a terminal that starts the delivery process based on the information of the user. The seller terminal 700 may be a terminal that manages at least one marketing terminal 600. Herein, the seller terminal 700 extracts a hit number or a favorite number from at least one SNS server 500, and displays the list of at least one marketing terminal 600 on the basis of the extracted hit number or the favorite number, Lt; / RTI > The seller terminal 700 may be a terminal that performs payment and settlement based on the score of at least one marketing terminal 600. Here, the seller terminal 700 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. [ In addition, the seller terminal 700 can be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like. The seller terminal 700 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. [ At this time, the seller terminal 700 is, for example, a wireless communication device with guaranteed portability and mobility, such as a Personal Communication System (PCS), a Global System for Mobile communications (GSM), a Personal Digital Cellular (PDC) Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wibro (Wireless Broadband Internet) A handheld based wireless communication device such as a smartphone, a smartpad, a tablet PC, and the like.

FIG. 2 is a block diagram for explaining a marketing service providing server using the ICT shown in FIG. 1, FIG. 3 is a diagram for explaining a marketing service providing server using an ICT implemented in a marketing service providing system using the ICT shown in FIG. FIG. 4 is a view showing another embodiment of a marketing service executed in the marketing service providing system shown in FIG. 1; FIG.

2, a marketing service providing server 300 using an ICT according to an embodiment of the present invention includes a database forming unit 310, a receiving unit 320, a generating unit 330, an interlocking unit 340 A providing unit 350, an enforcing unit 360, a marketing managing unit 370, and an institution managing unit 380.

A marketing service providing server 300 using an ICT or another server (not shown) operating in conjunction with a marketing service providing server 300 according to an embodiment of the present invention may provide a marketing service application, a program, The user terminal 100, the at least one marketing terminal 600, and the seller terminal 700 are transmitted to the user terminal 100, the at least one marketing terminal 600 and the seller terminal 700 through the communication network 200 An application, a program, a web page, and the like for the service can be installed or opened. Also, it may be driven in the user terminal 100, the at least one marketing terminal 600, and the seller terminal 700 using a script executed in the web browser. Here, a web browser is a program that enables a WWW (World Wide Web) service, and is a program for receiving and displaying hypertext described in hypertext mark-up language (HTML), for example, Netscape (Netscape) An Explorer, chrome, and the like. Further, the application refers to an application on the terminal, for example, an app (app) running on a mobile terminal (smart phone). An app can be downloaded and installed from the mobile app marketplace, a virtual marketplace where mobile content can be bought and sold freely.

At this time, the user terminal 100, the marketing service providing server 300, the at least one SNS server 500, the at least one marketing terminal 600 and the seller terminal 700 are connected to each other And creating the network 200 connection means that the marketing service providing server 300 creates a communication object at the communication contact for communication with the terminal connected to the network 200. [ The marketing service providing server 300 may exchange data with each other through a communication object.

The database generating unit 310 may collect and classify at least one OPEN API from at least one OPEN API providing server 400 and convert it into a database. Here, when collecting and classifying at least one OPEN API from at least one OPEN API providing server 400 and converting the at least one OPEN API into a database, the database generating unit 310 generates a keyword of at least one program language included in at least one OPEN API And tag the extracted keywords with metadata so that they are mapped to at least one OPEN API. For example, assuming that the OPEN API is for a search engine, a plurality of programming terms such as Search can appear, and since the OPEN API for the search engine is categorized or classified, Details and keywords can be extracted. Also, the database generating unit 310 may categorize at least one OPEN API based on the tagged metadata so as to be classified by at least one classifier, and may classify at least one categorized OPEN API into a database It can be changed. For example, assuming an OPEN API for information about a public entity, it is possible to tag the metadata such as public institutions, public information, and institutional information.

The receiving unit 320 can receive the sales item data and the seller information from the seller terminal 700. [ Here, the seller merchandise of seller merchandise data may include at least one of merchandise, service merchandise, and content. And seller goods may include products of severely disabled persons, products of women's enterprises, products of standard business people with disabilities, products of the disabled. On the other hand, in public institutions, the preferential procurement system of public institutions is implemented, which means that the goods used in public institutions are more important than the products of severely handicapped products, women's enterprise products, It is a system that requires priority purchase. Accordingly, when purchasing the goods necessary for each public institution, each public institution must purchase the above-mentioned company's products more preferentially than the products of other companies, and even if it is a single product, You must make the purchase at the set rate or equal. However, in most cases, it is not possible to purchase four enterprise products at a predetermined ratio or equally due to the lack of awareness of the product by the practitioner or the person in charge. Therefore, in the marketing service providing method according to the embodiment of the present invention, it is possible to allow the public institution to purchase the above-mentioned company products at a predetermined ratio or an equal ratio, and to provide the small business owners with a high- This will solve the problem of not being able to open the market due to lack of means of publicity. In other words, in the marketing service providing method according to the embodiment of the present invention, a home page can be created using OPEN API and SNS, or a market can be opened without entering the open market.

The generating unit 330 may extract at least one OPEN API corresponding to the sales item data and the seller information, insert the sales item data and the seller information, and create the seller marketing platform of the seller terminal 700. [ For example, assuming that a wholesaler who sells clothes, a seller marketing platform can be created by extracting an OEPN API for an apparel shopping mall among OPEN APIs and inserting sales item data into an extracted OEPN API. Here, the generated seller marketing platform may be a clothing sales shopping mall. At this time, instead of using only one OPEN API, a plurality of OEPN APIs may be used. For example, assuming that you are a real estate agent, the OPEN API associated with map retrieval may be essential. Accordingly, the seller marketing platform may be created by combining the OPEN API for the map search and the OPEN API for the real estate brokerage, and the seller marketing platform thus generated may be output in a form in which the merchandise is overlaid on the map.

The interworking unit 340 can be linked with the generated seller marketing platform and the SNS page provided by the at least one SNS server 500. Here, at least one marketing terminal 600 for the generated seller marketing platform is retrieved when the seller marketing platform generated by the linking unit 340 is linked with the SNS page provided by the at least one SNS server 500 , And send seller product data to at least one marketing terminal 600 that has applied for the offer. When at least one marketing terminal 600 generates an SNS page based on seller merchandise data, the interworking unit 340 verifies the generated SNS page, and if the generated SNS page is verified, To the at least one marketing terminal (600) that operates the merchant terminal (700), and can link the seller marketing platform with the SNS page. Here, when at least one marketing terminal 600 generates an SNS page on the basis of seller merchandise data in the interlocking unit 340, when verifying the generated SNS page, the image included in the created SNS page, At least one frame and text included in the image and the moving picture data and the merchandise item data, and if the calculated similarity exceeds the predetermined similarity, , The created SNS page can be approved as the SNS page generated based on the seller merchandise data. In other words, it is possible not only to link all the generated SNS pages, but also to correlate the seller's article data with the pages that exceed the predetermined association degree, thereby preventing interlocking of the stale SNS pages, By preventing the page from promoting the merchandise of the seller, the reliability and image of the seller can be prevented from being damaged.

The supplier 350 may provide the payment API to the SNS page or the seller's marketing platform when the purchase event of the user terminal 100 occurs via the linked SNS page or the seller's marketing platform. Here, the providing unit 350 may cause the settlement API to be inserted into the seller's marketing platform or the SNS page. Accordingly, even before the purchase event occurs, the settlement can be made possible on the SNS page or the seller's marketing platform that is linked to itself.

In addition, when the merchandise item data is content data, when the merchandise merchandise marketing platform is linked with the SNS page provided by the at least one SNS server 500, the linking unit 340 transmits at least one The video and audio can be separated and extracted from the frame. Then, the interlocking unit 340 converts the separated extracted audio into text, crawls the web associated with the metadata based on the metadata tagged in the seller's article data among the converted text, and stores the web crawled keyword The similarity degree between the extracted keyword and the text described in the SNS page can be calculated by extracting the keyword whose similarity exceeds the preset similarity from the converted text. If the calculated degree of similarity exceeds the predetermined degree of similarity, the interlinking unit 340 can link the generated seller marketing platform with the SNS page provided by the at least one SNS server 500.

When the payment event of the user terminal 100 is approved via the payment API, the enforcing unit 360 can perform the delivery process using the information of the user terminal 100. [ Here, when the easy payment information stored in the user terminal 100 is read and the read simple payment information is used in the user terminal 100, the enforcing unit 360 advances the settlement event based on the simple settlement information Can be controlled. Then, when an approval event corresponding to a payment event is received, the enforcing unit 360 stores the address information extracted from the address information stored in the user terminal 100 or the information of the SNS page accessed from the user terminal 100 And may request the user terminal 100 to confirm the extracted address information. In addition, when the response to the confirm request is received, the enforcing unit 360 can perform the delivery process with the extracted address information.

The marketing management unit 370 may be configured to link the seller marketing platform created in the interworking unit 360 with the SNS page provided by the at least one SNS server 500 and then send the at least one marketing terminal 600) is mapped to at least one marketing terminal (600), and the keyword is received from the user terminal (100), and the received keyword is compared with the stored keyword to determine whether or not the keyword matches the search keyword. At least one marketing terminal 600 having a keyword can be listened up and transmitted to the user terminal 100. [ Then, the marketing management unit 370 receives a conversation request for the selected marketing terminal among the at least one marketing terminal 600 from the user terminal 100, transmits a conversation request to the selected marketing terminal, And transmit the message to the user terminal 100. At this time, the decision element for listing at least one marketing terminal 600 may include at least one of the number of response messages, the amount of data, the purchase conversion rate of the user terminal 100, the linked SNS popularity, or the number of visitors . The user terminal 100 is capable of transmitting a conversation request to at least one marketing terminal 600 without an authentication procedure for the marketing service providing server 300, It may be possible to send a chat request to the user terminal 100, provided that the chat request of the user terminal 100 has been received. Accordingly, it is possible to prevent the user terminal 100 from having a sense of rejection against the seller with a random spam message, and at least one marketing terminal 600 can not send a conversation request from the user terminal 100 until the user terminal 100 transmits the conversation request. Since it is not possible to transmit a publicity or advertisement message to the mobile terminal 100, the response rate or responsiveness can be increased.

The institution management unit 380 receives seller information including seller credential authentication data and enterprise type data from the seller terminal 700 when receiving sales item data and seller information from the seller terminal 700. [ The institution management section 380 receives the used article data and the stocked article data from the user terminal 100 and stores the used article data and the stocked article data received from the user terminal 100 and the position of the user terminal 100 , And transmits the sales item data of the seller terminal 700 to the user terminal 100 based on the position of the seller terminal 700 and the enterprise type data. Here, the public entity may be an institution that orders at least one kind of enterprise product for one article item according to a predetermined ratio. Here, the seller terminal 700 may match the user terminal 100 corresponding to the position of the seller terminal 700 one by one, and when an order event is received from the user terminal 100, The merchant terminal 700 can be selected based on the position of the merchant terminal 100 and the order item, and the order event can be transmitted to the selected seller terminal 700.

At this time, the seller credential authentication data may be data for confirming whether or not the seller is a producer of a severely disabled product, a female enterprise product, a disabled standard workplace product, or a company that produces a disabled enterprise product. The seller merchandise data may be data on how the seller sells the merchandise, and may be, for example, copy paper, paper cup, toilet paper, bottled water, coffee, or the like. Seller merchandise data may also be coded according to the item. The seller information may include local information and sales information of the seller. For example, suppose that a public institution located in Busan orders bottled water from a seller located in Seoul, which means that the public institution can receive the goods late. Because sellers can have a lot of shipping costs, it is to sort the seller by region. In addition, the sales information does not judge that a company having sales exceeding predetermined sales when recruiting sellers is a small business, and there is no reason to share the customer, so the sales information, This is to filter the sellers to do.

A marketing service providing method of the marketing service providing server 300 having the above-described configuration will be described below with reference to FIG. 3 and FIG. 4. FIG.

3, it is assumed that: (a) a real estate agent A who is a small business owner requests a marketing platform creation by transmitting sales item data and seller information to a marketing service providing server 300; In this case, (b) the marketing service providing server 300 analyzes the sales item data, requests the OPEN API required from the OPEN API to the at least one OPEN API providing server 400, . Then, (c) assuming that the marketing service providing server 300 uses, for example, a search engine OEPN API, a shopping mall OPEN API, a map search OEPN API, and a real estate broker OPEN API, In addition, through the payment function of the shopping mall, processes such as a commodity registration request and a brokerage commissioning process are performed, a map search function enables to know where a sale is located, and a real estate brokerage API It is possible to provide a service necessary for the user. The marketing service providing server 300 can determine whether to link with the SNS page of at least one marketing terminal 600 to promote the seller marketing platform thus generated. (E) When the seller terminal 700 is linked to the SNS page of at least one marketing terminal 600 through the marketing service providing server 300, the user terminal 100 transmits the merchant marketing platform And can recognize the real estate brokerage of the seller terminal 700. [ (F) a seller marketing platform is a shopping mall platform, and the user terminal 100 attempts to access the seller merchandise through the seller marketing platform or the SNS page of at least one marketing terminal 600, When a payment request is made to the marketing service providing server 300 via the SNS page of one marketing terminal 600, the marketing service providing server 300 can transmit the settlement API and accordingly the user terminal 100 You can proceed with the payment process. (G) When the settlement is completed, the marketing service providing server 300 causes the delivery process to proceed, and transmits a message of order completion to the seller terminal 700 and the user terminal 100. [

4, a method of providing marketing services using ICT according to an exemplary embodiment of the present invention includes: (a) using a variety of contents, platforms, and applications to create new platforms and components So that it can be generated. Then, as shown in (b), it is possible to generate the homepage, the Facebook, the Naver blog, the open market, the YouTube, the Twitter, and the Instagram to be interlocked and integrated together. It can be used as a means of promoting both the product and the person.

2 to 4 can be easily deduced from the same or explanations as those of the marketing service providing method described above with reference to FIG. 1, do.

FIG. 5 is a diagram illustrating a process in which data is transmitted and received between the respective components included in the marketing service providing system of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process of transmitting and receiving a signal according to an embodiment of the present invention will be described with reference to FIG. 5. However, the present invention is not limited to such an embodiment, and according to various embodiments described above, It is apparent to those skilled in the art that the process of transmitting and receiving the shown data can be changed.

Referring to FIG. 5, the marketing service providing server 300 collects OPEN APIs from at least one OPEN API providing server 400 (S5100).

Then, the marketing service providing server 300 classifies and DBizes the collected OPEN APIs (S5200), receives sales item data and seller information from the seller terminal 700 (S5300) The OEPN API is extracted and sales item data is inserted to create a seller marketing platform (S5400).

In addition, the marketing service providing server 300 recruits at least one marketing terminal 600 (S5500), and when receiving an event for recruitment from at least one marketing terminal 600 (S5510) (S5600). If a response is received (S5610), it is determined whether to link the SNS page (S5700).

Here, the marketing service providing server 300 transmits a message informing the terminal determined by the seller terminal 700 (S5800). When a purchase event is received from the user terminal 100 (S5900), the marketing service providing server 300 transmits the payment API (S5920), the information on the user terminal 100 is collected (S5920), and the delivery process is requested to the seller terminal 700 (S5930). When the delivery processing is started in the seller terminal 700, ).

Here, the order between the above-described steps S5100 to S5940 is merely an example, but the present invention is not limited thereto. That is, the order between the above-described steps (SS5100 to S5940) may be mutually varied, and some of them may be executed or deleted at the same time.

The matters not described above regarding the marketing service providing method of FIG. 5 can be easily deduced from the same or described contents of the marketing service providing method through FIGS. 1 to 4, and the description will be omitted .

6 is a flowchart illustrating a method of providing a marketing service using ICT according to an embodiment of the present invention. Referring to FIG. 6, the marketing service providing server collects and classifies at least one OPEN API from at least one OPEN API providing server (S6100).

Then, the marketing service providing server receives the sales item data and the seller information from the seller terminal (S6200).

The marketing service providing server extracts at least one OPEN API corresponding to the sales item data and the seller information, inserts the sales item data and the seller information, and creates the seller marketing platform of the seller terminal (S6300).

Here, the marketing service providing server is linked with the generated seller marketing platform and the SNS page provided by at least one SNS server (S6400).

If the purchase event of the user terminal occurs via the linked SNS page or the seller's marketing platform, the marketing service providing server provides the payment API to the SNS page or the seller's marketing platform (S6500).

Finally, when the payment event of the user terminal is approved via the payment API, the marketing service providing server performs the delivery processing using the information of the user terminal (S6600).

Since the method of providing the marketing service shown in FIG. 6 is similar to the description of the method of providing marketing service using ICT through FIGS. 1 to 5, .

The method of providing an ICT-based marketing service according to the embodiment described with reference to FIG. 6 may be implemented in the form of a recording medium including instructions executable by a computer, such as an application executed by a computer or a program module have. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium can include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

The method for providing a marketing service using ICT according to an embodiment of the present invention may be implemented by an application installed in a terminal (which may include a program that is basically installed in a terminal or a program included in an operating system) And may be executed by an application (that is, a program) directly installed on a master terminal by a user through an application providing server such as an application store server, an application, or a web server associated with the service. In this regard, the above-described marketing service providing method according to an embodiment of the present invention may be implemented as an application (i.e., a program) installed in a terminal or directly installed by a user and stored in a computer-readable recording medium Lt; / RTI >

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

Claims (13)

A marketing service providing method executed in a marketing service providing server,
Collecting and classifying at least one OPEN API from at least one OPEN API providing server into a database;
Receiving sales item data and seller information from a seller terminal;
Extracting at least one OPEN API corresponding to the sales item data and seller information, inserting the sales item data and seller information to generate a seller marketing platform of the seller terminal;
Linking the generated seller marketing platform with an SNS page provided by at least one SNS server;
Providing a billing API to the SNS page or merchant marketing platform when a purchase event of the user terminal occurs via the linked SNS page or merchant marketing platform; And
When the settlement event of the user terminal is approved via the settlement API, performing a delivery process using the information of the user terminal
And a method for providing a marketing service using ICT.
The method according to claim 1,
The step of collecting and classifying at least one OPEN API from the at least one OPEN API providing server into a database,
Extracting a keyword among at least one program language included in the at least one OPEN API;
Tagging the extracted keyword with metadata to be mapped to the at least one OPEN API;
Categorizing the at least one OPEN API to be classified by at least one classifier based on the tagged metadata; And
Databasing the at least one categorized OPEN API
The method comprising the steps of:
The method according to claim 1,
Wherein the seller merchandise of the seller merchandise data includes at least one of a merchandise, a service article and a content.
The method according to claim 1,
The step of interfacing with the generated seller marketing platform and the SNS page provided by at least one SNS server,
Collecting at least one marketing terminal for the generated seller marketing platform;
Transmitting the seller's product data to at least one marketing terminal subscribed to in response to the offer;
Verifying the generated SNS page when generating the SNS page based on the seller item data at the at least one marketing terminal;
Transmitting a notification message informing that at least one marketing terminal operating the SNS page is interworked with the seller terminal when the generated SNS page is verified; And
Linking the seller marketing platform with the SNS page
The method comprising the steps of:
5. The method of claim 4,
Wherein when generating the SNS page based on the seller item data at the at least one marketing terminal, verifying the generated SNS page comprises:
Calculating a similarity between the image included in the generated SNS page, at least one frame and text included in the moving image, and the seller item data;
If the calculated similarity exceeds a preset similarity, and the number of at least one frame and text included in the image or moving picture exceeds a preset number, the generated SNS page is displayed on the SNS Steps to approve as a page
The method comprising the steps of:
The method according to claim 1,
After the step of interfacing with the generated seller marketing platform and the SNS page provided by the at least one SNS server,
Mapping a search keyword of at least one marketing terminal operating the linked SNS page to the at least one marketing terminal and storing the keyword;
Receiving a search term from a user terminal and comparing the received search term with a stored search keyword;
Performing a list up of at least one marketing terminal having a search keyword matching the comparison result and transmitting the list to the user terminal;
Receiving a conversation request for the selected marketing terminal from the at least one marketing terminal from the user terminal and transmitting the conversation request to the selected marketing terminal;
Receiving a response message from the marketing terminal and transmitting the response message to the user terminal
Further comprising:
Wherein the decision element for listing the at least one marketing terminal comprises at least one of the number of response messages, the amount of data, the purchase conversion rate of the user terminal, the linked SNS popularity, or the number of visitors. How to provide marketing services.
The method according to claim 6,
Wherein the user terminal is capable of transmitting a conversation request to the at least one marketing terminal without an authentication procedure for the marketing service provision server,
Wherein the at least one marketing terminal is capable of transmitting a conversation request to the user terminal on condition that the conversation request of the user terminal is received.
The method according to claim 1,
The step of interfacing with the generated seller marketing platform and the SNS page provided by at least one SNS server,
Separating and extracting video and audio from at least one frame included in the content data when the seller's product data is content data;
Converting the separated extracted audio into text;
Crawling the web associated with the metadata based on the tagged meta data of the seller's article data among the converted text;
Extracting, from the converted text, a keyword whose degree of similarity with the web crawled keyword exceeds a predetermined degree of similarity;
Calculating a degree of similarity between the extracted keyword and the text described in the SNS page; And
When the calculated similarity exceeds the preset similarity, interlocking with the generated seller marketing platform and the SNS page provided by the at least one SNS server
And a method for providing a marketing service using ICT.
The method according to claim 1,
Wherein the step of receiving sales item data and seller information from the seller terminal comprises:
Receiving seller information including seller credential authentication data and enterprise type data from the seller terminal;
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Receiving usage item data and stock item data from a user terminal;
Transmitting sales item data of the seller terminal to the user terminal based on the user item data and the stock commodity data received from the user terminal, the location of the user terminal, the location of the seller terminal and the enterprise type data
Further comprising:
The customer having the user terminal is a public entity,
Wherein the public entity is an organization that orders at least one kind of enterprise product for one article item according to a predetermined ratio.
10. The method of claim 9,
Wherein the seller terminal is a one-to-one matching user terminal corresponding to the location of the seller terminal,
When the order event is received from the user terminal, the seller terminal is selected based on the position of the user terminal and the order item from which the order event is received,
And transmits the order event to the selected seller terminal.
The method according to claim 1,
Wherein when the payment event of the user terminal is approved via the payment API, performing the delivery process using the information of the user terminal comprises:
Reading the simple settlement information stored in the user terminal;
Controlling the payment event to proceed based on the simple settlement information when the read simple payment information is used in the user terminal;
Extracting address information stored in the user terminal or address information extracted from information of an SNS page accessed from the user terminal when an approval event corresponding to the payment event is received;
Requesting the extracted address information to the user terminal; And
When the response to the consult request is received, performing the delivery process with the extracted address information
The method comprising the steps of:
A method of providing an application operating in a terminal in cooperation with a marketing service providing server for executing a marketing service providing method,
Wherein the marketing service providing server carries out the method according to any one of claims 1 to 11.
A marketing service providing server comprising:
A database processing unit for collecting and classifying at least one OPEN API from at least one OPEN API (Open Application Program Interface) providing server into a database;
A receiving unit for receiving sales item data and seller information from a seller terminal;
A generating unit for extracting at least one OPEN API corresponding to the sales item data and seller information, inserting the sales item data and the seller information to generate a seller marketing platform of the seller terminal;
An interlocking unit operable to interoperate with the SNS page provided by the seller marketing platform and at least one SNS server;
Providing the payment API to the SNS page or the seller's marketing platform when a purchase event of the user terminal occurs via the linked SNS page or the merchant marketing platform; And
When the payment event of the user terminal is approved via the payment API,
A marketing service providing server using ICT.

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