KR20150041933A - Method for searching application using keyword, and the application search engine enablling the method - Google Patents

Abstract

A method for searching an application using a keyword is disclosed. In one embodiment, an input keyword is received from a user, attribute information associated with an input keyword is searched, one or more applications having the searched attribute information are searched, one or more searched applications are sorted according to predetermined criteria, Processing step.

Description

TECHNICAL FIELD [0001] The present invention relates to a method for searching an application using keywords,

The embodiments described below relate to an application search method using keywords, and an application search engine.

Recently, a mobile terminal such as a smart phone, a tablet, and the like can install and use various applications (application programs) as desired by a user using computer support functions such as internet communication and information search.

On the other hand, an advertiser produces various contents and places it on an Internet site and obtains the advertising effect by exposing contents related to the advertisement object through the displayed contents. In addition, advertisers can increase the advertisement effect through keyword advertisement on the Internet site. A keyword advertisement is an advertisement exposure method that exposes an advertisement only to a search result page when a user searches for a keyword containing the keyword after the specific keyword is purchased.

In recent years, smartphones have been popularized by the development of network technology and terminal technology, and applications are being widely utilized through smart phones. In addition, there is an increasing tendency for advertising using applications. The advertisement using the application can be exposed to a lot of consumers at a low cost as in the case of the Internet advertisement, so that a higher advertisement effect can be obtained.

Embodiments can provide a user with an application desired by a user by inputting a keyword to search for an application, providing an application list associated with the inputted keyword as a search result to the user.

In addition, the embodiments may arrange the application associated with the keyword inputted from the user according to predetermined conditions, and provide the sorted application list to the user.

An application search method using a keyword according to one side includes: receiving an input keyword from a user; Retrieving attribute information associated with the input keyword; Searching one or more applications having the searched attribute information; Processing an application list by sorting the searched one or more applications according to a predetermined criterion; And providing the application list to the user.

According to an embodiment, in the application search method using a keyword, the predetermined criterion may include at least one of an association degree of the searched attribute information and the searched one or more applications, traffic information of the searched one or more applications, The number of exposures of the advertisement provided to the searched one or more applications, and the unit price of the advertisement exposed to the searched one or more applications.

In addition, providing the application list to the user may further include providing an associated application list associated with the retrieved application.

In addition, the association degree between the searched attribute information and the searched one or more applications can be determined according to the number of the one or more applications having the searched attribute information.

In addition, the unit price of the advertisement exposed to the selected application may be determined based on bidding information received from one or more advertisers to expose the advertisement to the selected application.

An application search engine using a keyword according to one side receives a keyword input from a user; A search unit for searching attribute information associated with the input keyword and searching for one or more applications having the searched attribute information; A processing unit for processing an application list by sorting the searched one or more applications according to a predetermined criterion; And a providing unit for providing the application list to the user.

In an application search engine using a keyword according to an exemplary embodiment, the predetermined criterion may include an association degree of the searched attribute information and the searched one or more applications, traffic information of the searched one or more applications, a download count of the searched one or more applications, The number of exposures of the advertisement provided to the searched one or more applications, and the unit price of the advertisement exposed to the searched one or more applications.

The providing unit may further provide an associated application list related to the searched application.

In addition, the association degree between the searched attribute information and the searched one or more applications can be determined according to the number of the one or more applications having the searched attribute information.

In addition, the unit price of the advertisement exposed to the selected application may be determined based on bidding information received from one or more advertisers to expose the advertisement to the selected application.

Embodiments can provide a user-customized application to a user by inputting a keyword for a user to search for an application and providing the user with an application list associated with the input keyword.

In addition, the embodiments may arrange the application associated with the keyword inputted from the user according to predetermined conditions, and provide the sorted application list to the user.

1 is a flowchart illustrating an application search method using a keyword according to an embodiment.
FIG. 2 is a diagram for explaining provision of an application list according to an embodiment.
3 is a diagram for explaining a database in which an application has attribute information according to an embodiment.
FIG. 4 is a diagram for explaining a retrieved application according to an embodiment.
FIG. 5 is a flowchart illustrating a method of searching an application for which an advertisement is to be exposed according to an embodiment of the present invention.
6 is a block diagram for explaining a configuration of an application search engine using a keyword according to an embodiment.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to or limited by the embodiments. In addition, the same reference numerals shown in the drawings denote the same members.

<Using keywords application  Search>

1 is a flowchart illustrating an application search method using a keyword according to an embodiment.

Referring to FIG. 1, an application search method using a keyword may receive an input keyword from a user (110). A user may enter a keyword into a search engine to search for an application. For example, a user may enter keyword "molding "," plastic surgery ", and the like in a search engine to search for "plastic surgery comparison information application ".

In addition, the application search method using the keyword can search the attribute information associated with the input keyword (120). The attribute information may be attribute information of the application, and a plurality of attribute information may be searched. For example, the attribute information of the "application providing the subway line" may be "subway", "public transportation", and "transfer". When an application is registered in an application search engine, the developer of the application can register the attribute information together with the application. Alternatively, the attribute information registered by the developer by the administrator of the search engine may be modified, and the attribute information of the application may be added by the administrator. Attribute information can be retrieved in groups. For example, when a user inputs the input keyword "a" to the search engine when "a "," a1 ", "a2 "," a3 & Attribute information in the first group to which the attribute information belongs may be attribute information associated with the input keyword "a ".

In addition, the application search method using a keyword may search for one or more applications having the searched attribute information (130). The search for an application can be searched through the search engine's database. The retrieval of the application through the database will be described in detail with reference to Fig.

In addition, the application search method using a keyword can process the application list by sorting one or more searched applications according to predetermined criteria (140). Here, the predetermined criteria are (1) the degree of association between the retrieved attribute information and the retrieved one or more applications, (2) the traffic information of the retrieved one or more applications, (3) the number of downloads of one or more retrieved applications, The number of times an advertisement is served to an application, and (5) the price of an advertisement exposed to one or more applications searched.

(1) The degree of association between the searched attribute information and the searched one or more applications may be determined according to the number of pieces of attribute information in which one or more applications are searched. For example, the retrieved attribute information is "a1", "a2", and "a3", and the attribute information of application 1 is "a1", "a2", and "b1" quot; a1 ", "b1 ", and " b2 ". The application 1 has "a1" and "a2" among the retrieved attribute information, so that the relation between the application 1 and the retrieved attribute information may be high. The application 2 has "a1" in the retrieved attribute information, so that the relation between the application 2 and the retrieved attribute information may be low.

(2) The traffic information of the retrieved one or more applications may be the size of the amount of uplink or downlink data when the application is executed. Alternatively, the number of executions of the application may be the traffic information of the application by detecting the number of executions of the application for a predetermined period of time (for example, one day).

(3) The number of downloads of one or more applications retrieved may be the number of application downloads for a predetermined period of time (e.g., a week or month). The downloading of the application through the search engine may be included in the number of application downloads. In addition, application downloading through the application market can be included in the number of application downloads by receiving download information of the application in an application market (for example, Apple® App Store or Google® Play Store).

(4) One or more applications searched based on the number of times of exposure of the advertisement provided to the searched one or more applications may be sorted. The number of times the advertisement is exposed to the application may be related to the traffic information of the application. When an advertisement is provided to an application and the advertisement is exposed, the traffic of the application may increase due to the advertisement exposure time, the click of the advertisement, and the like. The search engine can also arrange applications based on the number of clicks on the ads that have been exposed to the application. When a user clicks on an advertisement exposed to an application, the search engine obtains the number of times the user clicks on the advertisement. In order to obtain the number of clicks on a user's ad, it is necessary to detect a click of the user's advertisement. As soon as a user clicks on an ad and is redirected to an advertiser page or the like, the server can detect a user's click based on the number of redirects passed to the advertiser's page. In addition, the user can click on the advertisement exposed to the application, detect that the mobile browser for accessing the advertiser page linked with the advertisement is activated in the terminal, and obtain the number of times the user clicks the advertisement.

(5) One or more applications searched based on the unit price of the advertisement exposed to the searched one or more applications may be arranged. The unit price of an advertisement exposed to one or more searched applications may be determined based on bidding information received from one or more advertisers to expose an advertisement to a selected application. The search engine may receive beading information from the beading server. The beading information may be an amount that an advertiser can pay to expose his advertisement to an application. For example, the beading information may include a cost per click (CPC) unit price. The advertiser pays for the number of times the user clicks on the ad to actually enter the advertiser's site. The beading server can select the advertiser of the advertisement to be exposed using the received beading information. A method of selecting an advertiser of an advertisement exposed to an application on the basis of beading information may include a method of selecting an advertiser exhibiting a high cost-per-click price. When the server receives N beading information from N advertisers, the server can select the top M clients with high cost-per-click unit prices (where M and N are natural numbers and M is less than or equal to N). The cost of the top M cost per click may be the unit price of the advertisement exposed to the searched one or more applications.

The predetermined criteria may further include the number of pages into which an advertisement may be placed in the application.

When the search engine receives the input keyword from the user, the search engine may provide the condition setting table to select the predetermined condition to the user. For example, the search engine may provide a condition setting table that includes the number of downloads, traffic information, associativity, ad unit price, and number of ad exposures. The user can search for an application that focuses on a specific condition using the condition setting table.

The predetermined conditions listed above are exemplary only in accordance with one embodiment, and the predetermined conditions are not limited to those listed above.

In addition, an application search method using a keyword may provide an application list to a user (150). At step 150, a further associated application list associated with the retrieved application may be provided. A list of associated applications is available from the application marketplace (for example, the Apple® App Store or the Google Play Store). In step 150, a list of other applications developed by the developer of the retrieved application may be further provided.

FIG. 2 is a diagram for explaining provision of an application list according to an embodiment.

Referring to FIG. 2, a user may input an input keyword for application search through the terminal 210. The terminal may be a mobile terminal such as a notebook, a smart phone, a tablet, or a fixed terminal such as a PC. The user can select a search condition for application search. The search engine can provide a condition setting table to the user so that the application can be searched by the condition selected by the user. For example, the user may check the check boxes of the conditions A and B, and the search engine may search for applications with conditions A and B.

The input keyword of the user may be transmitted to the application search engine 220. The application search engine 220 can search attribute information associated with an input keyword by referring to a database. The application search engine 220 can search for an application having the searched attribute information. The attribute information of the application is recorded in the database in advance so as to correspond to the application, and the application search engine 220 can search the application by referring to the database.

The application search engine 220 can sort the searched applications according to conditions selected by the user. The application search engine 220 can sort the applications based on the number of downloads and sort them based on the traffic information of the application.

The application search engine 220 may provide the sorted application list to the user terminal 230. The user can purchase the application 1 related to the input keyword and the search condition. The application search engine 220 can further provide the user with a list of related applications related to the application 1 and further provide another list of applications developed by the developer of the application 1. [ The application search engine 220 can receive an associated application list and another application list from the application market and provide the list to the user.

3 is a diagram for explaining a database in which an application has attribute information according to an embodiment.

The database of FIG. 3 may be included in the application search engine 220 of FIG.

When registering the developed application in the application search engine, the application developer can register the attribute information of the developed application together with the application. The registered attribute information can be modified by the administrator of the application search engine. Alternatively, the administrator can add the attribute information of the application. The attribute information can be registered to a predetermined number or less (for example, five or less).

Application 1 of FIG. 3 is a vehicle comparison application, and the attribute information may be automobile, male, and fuel economy. Application 2 is a female beauty information providing application, and attribute information may be molding, female, beauty, skin, and diet. The application 3 may be a chat application, the attribute information may be a chat, a message, and an item, the application 4 may be a mobile banking application, and the attribute information may be financial, security, transfer, and authorized authentication.

The application search engine may receive an input keyword from a user and retrieve attribute information associated with the input keyword. The application search engine can search for an application having the searched attribute information. For example, the user may enter the input keyword " molding "and the application search engine may search for attribute information" beauty &quot;,"beauty&quot;,and" beauty " The application search engine can search an application having an input keyword and attribute information. The application search engine can search application 2 having attribute information "beauty &quot;.

FIG. 4 is a diagram for explaining a retrieved application according to an embodiment.

Referring to FIG. 4, before the retrieved applications are sorted. The degree of association indicates the degree of association between the searched attribute information and the searched application, and the degree of association can be determined according to the number of pieces of attribute information searched by the application. For example, the application 2 has four of the five pieces of attribute information searched and the degree of association is high, and the application 5 has one of the five pieces of attribute information searched, and the degree of association is low. Application 9 has three of the five pieces of attribute information searched, and the degree of association is intermediate.

When applications are sorted based on the number of downloads, Application 2 has the highest ranking. When the applications are sorted based on the number of ad impressions, the ranking of Application 5 is the highest. The application can be sorted based on any one of several conditions, and the application can be arranged by combining a plurality of conditions.

When the applications are arranged by combining a plurality of conditions, the applications can be sorted by scoring the respective conditions and summing the scores. For example, the ratio of the number of downloads of each application to the number of downloads of all the retrieved applications may be calculated, and the calculated ratio may be used as a score. When the application 17 is searched, the total number of downloaded applications is 4800 times. Since the number of downloads of application 2 is 1000, the number of downloads of application 2 occupies 20.8% of the number of downloaded applications. Scoring the number of downloads of Application 2 is 20.8 points. If the number of ad impressions of Application 2 is scored, it is 17.95 points. The total score of the application 2 is 38.75 points, and the sum of the scores of the searched applications can be calculated, and the application can be sorted according to the calculated sum score.

Further, when the applications are arranged by combining a plurality of conditions, the applications can be sorted by weighting the respective conditions. When calculating the aggregate score of the application, any one condition can be weighted and the aggregate score can be calculated.

The above-described arrangement of the application is an example according to the embodiment only, and the arrangement of the application is not limited to the above.

<Use keywords to show ads To expose Application  Search>

An application search method using a keyword enables an advertiser to search for an application to be exposed to an advertisement. In this case, the advertiser can advertise the advertisement to the application related to the advertisement target, and can effectively target the advertisement.

FIG. 5 is a flowchart illustrating a method of searching an application for which an advertisement is to be exposed according to an embodiment of the present invention.

Referring to FIG. 5, the advertiser 510 may input an input keyword to the application search engine 520 to search for an application to which the advertisement is to be exposed. For example, the advertiser 510 may enter "molding" to search for an application that will expose his plastic surgeon to the advertisement.

The application search engine 520 may receive an input keyword and retrieve attribute information associated with the input keyword. For example, the application search engine 520 may search for attribute information "beauty "," beauty ", and "beauty"

The application search engine 520 may search for an application having at least one of the retrieved attribute information and the input keyword. The retrieved application can be sorted according to predetermined conditions. Since predetermined conditions have been described above, detailed description thereof is omitted here.

The application search engine 520 may provide the advertiser 510 with an ordered list of applications. The advertiser 510 may view an application list and select an application to expose its advertisement.

6 is a block diagram for explaining a configuration of an application search engine using a keyword according to an embodiment.

Referring to FIG. 6, an application search engine 600 using a keyword includes a receiving unit 610, a searching unit 620, a processing unit 630, and a providing unit 640.

The receiving unit 610 may receive an input keyword from a user.

The search unit 620 may search the attribute information associated with the input keyword and search for one or more applications having the searched attribute information.

The processing unit 630 may process the application list by sorting the one or more searched applications according to a predetermined criterion. The predetermined criteria are 1) the degree of association between the retrieved attribute information and the retrieved one or more applications, 2) the traffic information of the retrieved one or more applications, 3) the number of downloads of one or more retrieved applications, And (5) the price of an advertisement exposed to one or more applications searched for. In addition, the predetermined criteria may further include the number of pages into which an advertisement may be placed in the application.

The providing unit 640 may provide an application list to the user. The provider 640 may further provide an associated application list associated with the retrieved application.

The blocks described in FIG. 1 through FIG. 5 may be applied to the respective blocks shown in FIG. 6, and detailed description thereof will be omitted.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA) , A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI &gt; or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

210: terminal
220: Application Search Engine
230: terminal
600: application search engine

Claims (11)

Receiving an input keyword from a user;
Retrieving attribute information associated with the input keyword;
Searching one or more applications having the searched attribute information;
Processing an application list by sorting the searched one or more applications according to a predetermined criterion; And
Providing the application list to the user
The method comprising:
The method according to claim 1,
The predetermined criterion may be,
Wherein the retrieved attribute information includes at least one of an association degree of the retrieved attribute information and one or more retrieved applications, traffic information of the retrieved one or more applications, download count of the retrieved one or more applications, exposures of the advertisement provided to the retrieved one or more applications, The advertising price being at least one of a unit price of an advertisement exposed to an application,
An application search method using keywords.
The method according to claim 1,
Wherein the step of providing the application list to the user comprises:
Further providing an associated application list associated with the retrieved application
The method comprising:
3. The method of claim 2,
And the association degree of the searched attribute information and the searched one or more applications,
Wherein the one or more applications are determined according to a number having the retrieved attribute information.
An application search method using keywords.
3. The method of claim 2,
The unit price of the advertisement exposed to the selected application may be,
Determining bidding information received from one or more advertisers to expose an advertisement to the selected application,
An application search method using keywords.
A computer-readable recording medium on which a program for executing the method according to any one of claims 1 to 5 is recorded.
A receiving unit for receiving an input keyword from a user;
A search unit for searching attribute information associated with the input keyword and searching for one or more applications having the searched attribute information;
A processing unit for processing an application list by sorting the searched one or more applications according to a predetermined criterion; And
And providing the application list to the user
An application search engine using a keyword including a keyword.
8. The method of claim 7,
The predetermined criterion may be,
Wherein the retrieved attribute information includes at least one of an association degree of the retrieved attribute information and one or more retrieved applications, traffic information of the retrieved one or more applications, download count of the retrieved one or more applications, exposures of the advertisement provided to the retrieved one or more applications, The advertising price being at least one of a unit price of an advertisement exposed to an application,
An application search engine using keywords.
8. The method of claim 7,
Wherein the providing unit comprises:
Further providing an associated application list associated with the retrieved application,
An application search engine using keywords.
9. The method of claim 8,
And the association degree of the searched attribute information and the searched one or more applications,
Wherein the one or more applications are determined according to a number having the retrieved attribute information.
An application search engine using keywords.
9. The method of claim 8,
The unit price of the advertisement exposed to the selected application may be,
Determining bidding information received from one or more advertisers to expose an advertisement to the selected application,
An application search engine using keywords.

Images